About this episode

Alexa Raff, CMO of goop, discusses the intersection of wellness products and marketing metrics.

You don't usually hear someone talk about peptide serums, CAC and customer lifetime value in the same breath. But that's a normal day for Alexa Raff, CMO of goop, the wellness and lifestyle brand co-founded and led by Gwyneth Paltrow.

People in this episode

Guest: Alexa Raff

Topics covered

• wellness
• lifestyle
• marketing
• customer acquisition cost
• customer lifetime value
• peptide serums

Keywords

• peptide serums
• CAC
• customer lifetime value
• goop
• Gwyneth Paltrow
• wellness brand

Mentioned in this episode

Organizations: goop

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