About this episode

Kim Rosenblum, CMO of Betterment, discusses her unique 'anti-marketing' approach focused on customer lifetime value.

Kim Rosenblum, CMO of investment app Betterment, unpacks her "anti‑marketing" playbook, which involves telling customers not to engage and shifting away from chasing cheap CAC to prioritizing lifetime value.

People in this episode

Guest: Kim Rosenblum

Topics covered

• anti-marketing
• customer engagement
• lifetime value
• investment app
• marketing strategy

Keywords

• Betterment
• anti-marketing
• customer acquisition cost
• lifetime value
• marketing playbook

Mentioned in this episode

Organizations: Betterment

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