About this episode
Kim Rosenblum, CMO of Betterment, discusses her unique 'anti-marketing' approach focused on customer lifetime value.
Kim Rosenblum, CMO of investment app Betterment, unpacks her "anti‑marketing" playbook, which involves telling customers not to engage and shifting away from chasing cheap CAC to prioritizing lifetime value.
People in this episode
Guest: Kim Rosenblum
Topics covered
- anti-marketing
- customer engagement
- lifetime value
- investment app
- marketing strategy
Keywords
- Betterment
- anti-marketing
- customer acquisition cost
- lifetime value
- marketing playbook
Mentioned in this episode
Organizations: Betterment
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