About this episode

The episode discusses Amazon's upcoming upfront event and its focus on programmatic advertising.

Amazon is gearing up for its third-ever upfront event next month in New York City – and programmatic is at the center of its pitch. "We're encouraging brands and agencies to consolidate into the Amazon DSP to drive better outcomes," says Sarah Iooss, head of agency partnerships at Amazon Ads.

People in this episode

Guest: Sarah Iooss

Topics covered

• Amazon
• programmatic advertising
• upfront event
• agency partnerships
• digital marketing

Keywords

• Amazon
• upfront event
• programmatic
• advertising
• agency partnerships

Mentioned in this episode

Organizations: Amazon Ads

Places: New York City

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