About this episode
The episode discusses Amazon's upcoming upfront event and its focus on programmatic advertising.
Amazon is gearing up for its third-ever upfront event next month in New York City – and programmatic is at the center of its pitch. "We're encouraging brands and agencies to consolidate into the Amazon DSP to drive better outcomes," says Sarah Iooss, head of agency partnerships at Amazon Ads.
People in this episode
Guest: Sarah Iooss
Topics covered
- Amazon
- programmatic advertising
- upfront event
- agency partnerships
- digital marketing
Keywords
- Amazon
- upfront event
- programmatic
- advertising
- agency partnerships
Mentioned in this episode
Organizations: Amazon Ads
Places: New York City
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