Who Needs 'Corrosive Intermediaries' Anyway?

About this episode

Danny Spears discusses the flaws in the programmatic supply chain and how digital media brands can address value leakage.

The programmatic supply chain is "pretty flawed," says Danny Spears, COO of publisher alliance Ozone, and value is leaking away from digital media brands. But that doesn't mean they need to stand there and take it.

People in this episode

Guest: Danny Spears

Topics covered

• programmatic supply chain
• digital media
• value leakage
• publisher alliance
• media brands

Keywords

• programmatic
• supply chain
• digital media
• value leakage
• Ozone
• Danny Spears

Mentioned in this episode

Organizations: Ozone

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