Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇨🇦CA · Marketing#1935K to 30K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
3.5K to 21K🎙 Biweekly cadence·34 episodes·Long inactive - Monthly Reach
Unique listeners across all episodes (30 days)
5K to 30K🇨🇦100% - Active Followers
Loyal subscribers who consistently listen
1.5K to 9K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
—
* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
Areej AbuAli on Building an Engaging and Supportive Brand Community
Nov 26, 2024
Unknown duration
Dayna Lucio on Combining General and Local SEO for the Best Possible Results
Oct 21, 2024
Unknown duration
George Nguyen on Creating a Successful Brand Publication
Sep 24, 2024
Unknown duration
Elizabeth Rule on Scaling Multi-location Brands with Local SEO
Aug 28, 2024
Unknown duration
Melissa Popp on Consumer-Centric Storytelling in Content Marketing
Jul 30, 2024
Unknown duration
Social Links & Contact
Official channels & resources
Official Website
Login
RSS Feed
Login
| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 11/26/24 |  Areej AbuAli on Building an Engaging and Supportive Brand Community | "If you build it, they will come," right? Haha, no chance. Fostering a truly respectful, supportive, and helpful community full of brand advocates and topic experts is no mean feat—and even harder when you're entering a competitive arena or starting from scratch... but the results, both emotional and statistical, speak for themselves when you get it right. We spoke to Women in Tech SEO's Areej AbuAli about her experience building her global community of passionate and supportive women, what drove her to get started, what lessons she's learned in the process, and what she's still learning today. This is a must-listen for anyone trying to build a community of any kind—Areej really is one of the foremost voices on the topic. | — | ||||||
| 10/21/24 |  Dayna Lucio on Combining General and Local SEO for the Best Possible Results | We often forget that, in local business, local SEO and general SEO are all part of the same whole. Your site needs to be as optimized as your Google Business Profile, but how often do these strategies really speak to one another? We spoke to Amsive's Dayna Lucio for the lowdown on how, particularly in more complex business models like franchises, it's crucial for SEO and local SEO to speak to each other for the best possible outcomes. | — | ||||||
| 9/24/24 |  George Nguyen on Creating a Successful Brand Publication | With a deluge of AI-spun content hitting the web today, it's never been more important to ensure you're working with real experts on your brand publication. Host Claire Carlile is joined by George Nguyen from Wix to discuss how to develop content hubs for brands that want to build their authority and expertise—no matter the vertical. | — | ||||||
| 8/28/24 |  Elizabeth Rule on Scaling Multi-location Brands with Local SEO | Once your brand reaches a couple of dozen locations, the local search tactics you need to employ to grow further only get more intricate and complex. Host Claire Carlile is joined by Elizabeth Rule from Sterling Sky, to discuss what needs to be in your gameplan when working with a growing brand. They cover what to consider when acquiring another brand, the importance of getting the right information architecture, how reviews and reputation management impact the growth process, and so much more. | — | ||||||
| 7/30/24 |  Melissa Popp on Consumer-Centric Storytelling in Content Marketing | Storytelling plays a crucial role in implementing memorable and effective marketing strategies that stand out from the crowd. Host Claire Carlile, is joined by Melissa Popp, to discuss how storytelling can connect brands with their local audiences. They also cover the importance of authentic and unique content, how to get buy-in from various departments, common content creation shortcomings for SMEs, measuring ROI, and so much more. Seriously, this episode is jam-packed! | — | ||||||
| 6/17/24 | Marie Haynes on Embracing Search's AI Future, and Why We Should Be Excited | In this month's BUMPER EDITION of Adventures in Local Marketing, Claire speaks to AI and search expert Dr Marie Haynes about all (and we mean ALL) things Google and AI. We cover how Google Gemini will underpin all of search going forward, dive into the Google API leaks, and take a detour to learn about a surprise meeting at Google I/O... It's the longest episode we've ever released and for good reason! It's a meaty topic with plenty to chew on, so step inside Marie's mind and get the most up-to-date insights on Google and AI today. | — | ||||||
| 5/14/24 | Aaron Weiche on Developing a Conversion Mindset | In this episode, host Claire Carlile chats to Leadferno's Aaron Weiche about how adopting a conversion-focused mindset can benefit agencies and their clients alike. | — | ||||||
| 4/18/24 | Julian Hooks On Staying People-first in an SEO-obsessed World | In this episode, Claire speaks to Julian Hooks, principal SEO consultant at Advertising Commissions and Senior Manager of SEO at Asurion, about the importance of customer-centricity in an industry obsessed with chasing the latest SEO trend or ranking factors study. | — | ||||||
| 3/28/24 | David Mihm on the State of Multi-location GBP Management | In this episode, Claire speaks to Near Media's David Mihm on the obstacles and opportunities that lie in wait when dealing with Google Business Profiles for multi-location businesses. Listen to learn: Why bulk verification can be such a struggle for enterprise businesses The best approach to managing local SEO between HQ and branch levels A two-level training framework for local SEO and enterprise businesses The value of third-party vendors in highlighting the importance of local SEO What's next for schema and GBP Posts When we should be expecting Google to launch SGE, and what it might look like | — | ||||||
| 2/21/24 | Steve Wiideman on Navigating Big Brand Local SEO | In response to BrightLocal's Brand Beacon Report 2024 findings, this episode sees us speak to enterprise SEO expert Steve Wiideman about all things multi-location SEO. In this wide-ranging and tactical nugget-filled conversation, Steve covers the challenges and opportunities available to multi-location SEOs today, and shares his proven processes for working with brands. | — | ||||||
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 11/21/23 | Stefan Somborac on The Life and Times of a Google Product Expert | In this episode, we speak to Google Business Profile Platinum Expert, Marketing Metrology's Stefan Somborac, about what it's like to volunteer to help, and most importantly learn from, local businesses posting in the Google Business Profile Help Community (what a mouthful!) | — | ||||||
| 10/17/23 | Crystal Carter on Powerful Applications of Schema Markup | Schema might not be a ranking factor, but that doesn't mean you can leave it in the 'to do' pile. In this episode, structured markup master Crystal Carter lifts the lid on all things schema, including why it's not as scary as you think it is, how to validate your schema and which tools to use, and the most impassioned episode of 'Room 404' yet! | — | ||||||
| 9/5/23 | Mike Blumenthal on What Google's Past Can Teach Us About Its Future | In this episode, Near Media's Mike Blumenthal highlights the Google trends we should all be paying close attention to, discusses the evolution and importance of images in Google Business Profile, and introduces upcoming Near Media consumer research that could change how we look at searcher behavior. | — | ||||||
| 8/8/23 | Noah Learner on Telling Client Stories with Data | In this episode, Sterling Sky's Director of Innovation, Noah Learner, teaches us how to extract meaning when looking at cold hard data, puts overpromising podcasts (who, us?!) in Room 404, and lays out his framework for local SEO testing and reporting success. | — | ||||||
| 7/19/23 | Krystal Taing on Making Multi-location SEO Feel Local | In this episode, Uberall's Krystal Taing shares her obsession with multi-location SEO, slings her pet peeves into Room 404, and delivers a rousing 5-point plan for scaling enterprise local SEO success. | — | ||||||
| 6/13/23 | Andi Jarvis Wants to Poke Bad Strategists in the Eye | In the first episode of the new season, Claire Carlile picks the brain of Eximo Marketing's Andi Jarvis. We discuss what makes for an impactful local marketing strategy, what marketing cliches he'd stick in Room 404 forever, and what goes wrong when no-one really understands strategy. | — | ||||||
| 5/19/23 | Adventures in Local Marketing New Season Trailer | Welcome to Adventures in Local Marketing, the podcast for local marketers. In this trailer, we introduce our brand-new host, Claire Carlile. Claire explains what you can expect in the upcoming episodes, and why you should choose to take your next adventure with us. | — | ||||||
| 5/31/22 | Dani Owens on How to Build Local Links | Local SEOs have a love-hate relationship with link building. We love links, but building them is time-consuming, manual, repetitive and ultimately has a relatively low success rate compared to other SEO tactics. Fortunately, Dani Owens is here to help. Dani has a wealth of experience building local links for a wide variety of clients and niches. In this episode, she reveals: • The differences between link building for local SEO versus traditional SEO • Her simple three step process to ensure campaign success • The biggest local link building no-nos • Low-effort link building tactics that any business can implement • Creative link building tactics that your competitors won’t be able to replicate | — | ||||||
| 4/12/22 | Blake Denman on How to Grow Your Agency (While Avoiding Screwups) | Growing an agency is hard. There are so many things to get right and so many things that can go wrong. Growth isn’t as simple as getting new clients on the books–and that’s not exactly simple anyway. You also need to focus on client retention, hiring and training staff, managing team workloads, creating efficient processes, and building and nurturing a winning culture–all while keeping a watchful eye on profitability. On this episode, we chatted to Blake Denman about his first-hand experience of growing his agency, RicketyRoo. He’ll guide us through his successes and missteps as he’s scaled RicketyRoo to a team of ten. You’ll learn: • Why choosing a niche is key to growth • Why agency owners need to ruthlessly prioritize their time • How Blake uses partners and relationships to drive leads • Why digital marketing conferences were terrible for lead generation • When to hire and how to get it right | — | ||||||
| 12/7/21 | Phill Agnew on the 7 Consumer Psychology Principles Every Marketer Should Know | We like to think of ourselves as rational people–our decisions are based on logic and facts. But the truth is that we’re all guided by biases that influence the way we think and act. Being aware of these biases can be extremely powerful in the hands of a marketer. After all, the very practice of marketing is to influence people’s behaviours–whether that’s encouraging someone to buy a product or simply to open an email. In this episode, Phill Agnew, host of marketing science podcast, Nudge, explains the seven consumer psychology principles that will make your marketing more effective. You’ll learn: • How a simple tactic made people 82% more likely to complete a loyalty card • How Steve Jobs used anchoring to send the crowd into a frenzy at the iPad launch event • How KFC sold more fries by limiting the number that customers could buy • How negative social proof caused more people to fossilized ancient wood at a national park • How a 73-year-old marketing campaign changed the way we buy engagement rings, forever! This episode is packed with plenty of practical examples that prove the power of consumer psychology. In fact, we’d be very surprised if you don’t come away with at least one new tactic that you’ll want to implement right away. | — | ||||||
| 11/8/21 | Amanda Jordan on How to Overcome Multi-location SEO Challenges | Adventures in Local Marketing is back for a second season! Throughout season two, we're going to be branching out to cover a broad range of topics to truly help you become a better local marketer. Amanda Jordan is our first guest of the season, and we have been lucky enough to hear her valuable insights on the local SEO issues of multi-location businesses. This is a topic we haven't had the opportunity to explore in-depth before, so it was great to sit down with Amanda and listen to her advice. Having worked in the industry for over ten years, Amanda has a great deal of first-hand SEO experience with multi-location businesses. As you'll learn, these businesses face unique challenges with local SEO, but a powerful strategy can combat these problems. Listen to learn: • How to avoid duplicate content issues with unique local landing pages • Why citations still play an important role • The importance of competitor research • The challenges of managing Google Business Profile at scale • How to educate stakeholders and get buy-in | — | ||||||
| 7/16/21 | Levi Williams-Clucas on Building Trust Signals Within Google My Business | Is your Google My Business listing sending out strong trust signals? That’s the question Levi Williams-Clucas, SEO Specialist at StrategiQ, aims to answer in this episode of Adventures in Local Marketing. Levi views trust signals as a double-header. There are the trust signals your GMB listing gives out to potential customers – would someone buy from your business? And, there are the trust signals it sends out to Google – does your business seem legitimate and worthy of ranking? Listen to learn: • Which Google My Business features send out trust signals • What negatively impacts trust within GMB • How to optimize your website to strengthen trust signals • The top 5 tactics that help you build and maintain trust signals | — | ||||||
| 5/28/21 | Colan Nielsen on Building Your Unique Local SEO Playbook | On this episode, we chatted with Colan Nielsen about how to build an effective, and importantly, unique local SEO playbook. Colan is VP of Local Search at Sterling Sky, and we tapped into his 11+ years of experience to find out the best ways to develop your own playbook. As you’ll learn, a playbook goes way beyond a simple checklist of actions to take. Your playbook should not only define how you go about local SEO, but also what steps you take to communicate with clients and uncover new tactics. Listen to learn: • The big benefits of having a playbook • The pitfalls to avoid when using a playbook • How to use your playbook through the first year of working with a client • How to continue to expand and sharpen your playbook | — | ||||||
| 4/30/21 | Jordan Choo on How to Land Bigger Clients | Many agencies aspire to move upmarket and work with bigger clients – and for good reason. Bigger clients lead to larger retainers, better budgets, and impressive client logos to show off to prospects. But what exactly does moving upmarket look like? And is working with big clients all it’s cracked up to be? That’s what I wanted to find out from Jordan Choo, Managing Partner of Kogneta – a digital marketing agency for franchises and multi-location businesses. In this episode, Jordan shares his experiences of moving his agency upmarket and the possibilities and perils that this presents. Listen to learn: • The big differences between working with large and small clients • The problems multi-location businesses are looking to solve • What challenges agencies may face going upmarket and how to overcome them • How to successfully pitch bigger clients • Whether moving upmarket is right for every agency | — | ||||||
| 3/30/21 | Niki Mosier on Google-proofing your Page Experience | We’re only a few weeks away from the rollout of Google’s Page Experience update and, while we don’t yet know what impact it will have on rankings, it’s undoubtedly something that needs to be on the radar of every SEO. As this is arguably the biggest change to Google’s algorithm we’ve seen in recent years, we enlisted technical SEO virtuoso, Niki Mosier, to get her expert opinion on everything worth knowing about the update. Listen to learn: • What Core Web Vitals are and the role they play in this update • The benchmarks you need to hit to stay on the right side of the update • Which tools can help you detect issues on your site • Google’s motivation behind the update and what might come next | — | ||||||
Showing 25 of 34
Sponsor Intelligence
Sign in to see which brands sponsor this podcast, their ad offers, and promo codes.
Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.