Rebranding: When Panic Wears a New Logo

About this episode

The episode discusses the pitfalls of rebranding, emphasizing that it often stems from panic rather than strategic thinking.

Let’s be honest, rebrands aren’t acts of courage. Most of the time, they’re acts of panic. Or worse… vanity projects dressed up as strategy. In Episode 24 of Advertising in America, Ryan Chute, Chris Torbay, and Mick Torbay take a hard look at rebranding, why it’s so often suggested, why it’s so frequently wrong, and how it quietly destroys the trust brands spend years building. They unpack the uncomfortable truth that companies don’t own their brands, the customers do. That logos don’t carry...

People in this episode

Hosts: Ryan Chute, Chris Torbay, Mick Torbay

Topics covered

• rebranding
• brand trust
• marketing strategy

Keywords

• panic
• vanity projects
• customer ownership

Mentioned in this episode

Books & works: Advertising in America

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