Data Driven AEC Marketing And Knowledge Management with Katie Robinson
About this episode
Katie Cash interviews Katie Robinson about transforming AEC marketing into a strategic partner through data management and insights.
What happens when AEC marketing owns the data story and becomes a true strategic partner to the firm? Katie Cash sits down with Katie Robinson, Chief Marketing Officer at LS3P, to unpack how a traditional proposal shop evolved into a firmwide, agency-style marketing and knowledge management team. Katie shares how LS3P aligned marketing with business strategy, centralized project data through a data manager program, and used tools like Power BI and AI to unlock insights that support both pursu...
People in this episode
Host: Katie Cash
Guest: Katie Robinson
Topics covered
- AEC marketing
- data management
- business strategy
- knowledge management
- insights
- technology
Keywords
- AEC marketing
- data story
- strategic partner
- knowledge management
- business strategy
- Power BI
- AI
Mentioned in this episode
Organizations: LS3P
Products: Power BI, AI
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