Data Driven AEC Marketing And Knowledge Management with Katie Robinson

About this episode

Katie Cash interviews Katie Robinson about transforming AEC marketing into a strategic partner through data management and insights.

What happens when AEC marketing owns the data story and becomes a true strategic partner to the firm? Katie Cash sits down with Katie Robinson, Chief Marketing Officer at LS3P, to unpack how a traditional proposal shop evolved into a firmwide, agency-style marketing and knowledge management team. Katie shares how LS3P aligned marketing with business strategy, centralized project data through a data manager program, and used tools like Power BI and AI to unlock insights that support both pursu...

People in this episode

Host: Katie Cash

Guest: Katie Robinson

Topics covered

• AEC marketing
• data management
• business strategy
• knowledge management
• insights
• technology

Keywords

• AEC marketing
• data story
• strategic partner
• knowledge management
• business strategy
• Power BI
• AI

Mentioned in this episode

Organizations: LS3P

Products: Power BI, AI

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