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- 🇺🇸US · Marketing#1805K to 30K
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Est. listeners per new episode within ~30 days
1.5K to 9K🎙 Daily cadence·101 episodes·Last published yesterday - Monthly Reach
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5K to 30K🇺🇸100% - Active Followers
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2K to 12K
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On the show
Recent episodes
Email Marketing for Medspas: The Non-Boring Way to Turn Emails Into Appointments
Jun 11, 2026
Unknown duration
The Medspa Tasks You Should Fire Yourself From
Jun 4, 2026
Unknown duration
The Summer Momentum Series Part 4:Offerings That Actually Work in the Summer
May 28, 2026
Unknown duration
The Summer Momentum Series Part 3: Turning Your Membership Into Reliable Summer Revenue
May 21, 2026
Unknown duration
The Summer Momentum Series Part 2: The Summer Collaborations That Drive New Clients
May 14, 2026
Unknown duration
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 6/11/26 | Email Marketing for Medspas: The Non-Boring Way to Turn Emails Into Appointments | How would your medspa’s growth change if your emails consistently built trust and actually drove bookings instead of just announcing the occasional promo?Today, Andrea and Taleesa are talking about the importance of email marketing for esthetic practices and why you need to be sending consistent, strategic email campaigns that drive action and encourage client retention. Listen to this episode to learn practical tactics around email structure, design and topics so your emails actually get opened and lead to bookings.If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why email marketing matters for your medspa 3:40Biggest email marketing mistakes med spas are making 11:44Simple, strategic email structure and planning process 16:34Design, deliverability, scheduling, and when to send more emails 23:47Links:Work with us:https://smithandcrawford.com/dfyLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/ | — | ||||||
| 6/4/26 | The Medspa Tasks You Should Fire Yourself From | Are you ready to start outsourcing in smarter ways so you can find more joy in both your business and your personal life?In today’s episode, Andrea and Taleesa are talking about the importance and the benefits of outsourcing tasks that drain energy and prevent growth in your practice, like social media, web design and financials. They’re also going over which tasks you shouldn’t outsource in your business and how to decide what to delegate. Join both Andrea and Taleesa in this episode to learn how to approach outsourcing strategically so you can protect your time, energy, and joy in both business and home life.If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why outsourcing matters when it comes to motherhood, home & business 1:33Common mistakes and misconceptions about outsourcing 6:20Five key areas to consider outsourcing 9:29What not to outsource and how to decide what’s next 21:49Links:Work with us:https://smithandcrawford.com/dfyLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/ | — | ||||||
| 5/28/26 | The Summer Momentum Series Part 4:Offerings That Actually Work in the Summer | Do you want to transform your summer marketing strategy and make the most of the season for your Medspa?In the fourth and final episode of the Summer Momentum series, Andrea and Taleesa are talking about creative strategies for growing your esthetic practice during the summer including what services really sell and how you can create relatable, lifestyle content that resonates with your clients.Listen to this episode to get tips and tricks on marketing your summer offers and learn how to shift your mindset to embrace the summer season for your practice.If you enjoyed this episode please share, rate and review it!Also mentioned in today’s episode:Some of the biggest summer mistakes medspa’s make 3:57Low downtime and high conversion services with the biggest ROI 5:27Summer marketing strategy 22:13Creating a summer services bundle 28:51Links:Work with us:https://smithandcrawford.com/dfyLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/ | — | ||||||
| 5/21/26 | The Summer Momentum Series Part 3: Turning Your Membership Into Reliable Summer Revenue | Are you ready to turn your slow summer months into the most powerful time of year to grow your med spa membership?In the third episode of the Summer Momentum series, Andrea and Taleesa are diving into why summer is the best time to grow your membership and breaking down how they increase the value of your practice while growing a loyal base of clients.Join Andrea and Taleesa as they give you practical strategies on making your membership the star of your summer marketing and how you can incentivize your team to help you grow your membership.If you enjoyed this episode please share, rate and review it!Also mentioned in today’s episode:Why summer is the perfect time to promote membership 9:53Big summer incentives & referral structure 16:47Train and incentivize your team to sell memberships 21:51Creative ways to grow membership in summer 26:28Links:Work with us:https://smithandcrawford.com/dfyLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/ | — | ||||||
| 5/14/26 | The Summer Momentum Series Part 2: The Summer Collaborations That Drive New Clients | What if your ‘slow’ summer season is actually the perfect time to build local partnerships that keep your esthetic practice fully booked year-round?In the second episode of the Summer Momentum series, Andrea and Taleesa are chatting about the importance of local partnerships and how that can lead to more community engagement, referrals, and clients. Listen to this episode to get tips on how you can turn the summer into a strategic growth season by building genuine, profitable local partnerships, including who to partner with and how to collaborate. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why local partnerships beat virality & ads 5:48Best types of businesses to partner with 9:42How to actually build and nurture these partnerships 23:27Links:Work with us:https://smithandcrawford.com/dfyLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/ | — | ||||||
| 5/7/26 | The Summer Momentum Series Part 1: The Marketing Checklist Smart Medspas Tackle in the Slow Season | Are you accidentally hitting the brakes on your marketing when you should be stepping on the gas during summer?In today’s first part of the Summer Momentum series, Andrea and Taleesa are talking about how medspa owners can use the slow summer to strategically strengthen their business, especially marketing and systems, so that the holiday season is smoother and more profitable.Join both Andrea and Taleesa as they give you tips on how you can refresh and ramp up your marketing materials and transform your summer from a slowdown into a growth season. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Using summer to refresh physical marketing materials 3:30Create a focused plan to increase Google reviews 12:06Email & SMS automations and strengthening systems 20:00Links:Work with us:https://smithandcrawford.com/dfyLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/ | — | ||||||
| 4/30/26 | How to Make Money in Medspas Without Selling More Appointments | Are you wondering how you can grow your medspa’s revenue without packing your schedule with more appointments?Today, Andrea and Taleesa are giving you strategies on how you can increase your revenue strategically through things like upsells, and memberships so you don’t have to rely on booking more appointments. Listen to this episode to learn how strategies like personalized consultations and thoughtful follow-ups turn clients into loyal, long-term superfans who refer others and grow your revenue all without adding more hours to your schedule.If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Making more money without booking more appointments 2:20Retail systems, auto-ship, and skincare bundles 5:29Upsells that feel natural and boost results 13:27Treatment plans, personalized consults, follow-ups & memberships 17:51Links:Work with us:https://smithandcrawford.com/dfyLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/ | — | ||||||
| 4/23/26 | Here Comes the Bride: How Medspas Turn Wedding Season Into Revenue | Are you actually cashing in on wedding season, or are you just letting thousands of dollars slip by every year?In today’s episode, Andrea and Taleesa are talking about how you can turn wedding season into a major revenue driver by packaging services for the entire bridal party, and leveraging local collaborations and events to attract high-value bridal clients to your practice. Join Andrea and Taleesa to learn how you can design profitable 12-, 6-, and 3-month bridal packages and market them to brides so you can capitalize on wedding season and get clients that keep coming back for more.If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Bridal Timeline Strategy (12, 6, 3 Months Out) 6:49Bridal Party Packages & Group Incentives 18:52Local Collaborations & Bridal Events 20:50Why Bridal Clients Have Huge Lifetime Value 27:23Links:Work with us:https://smithandcrawford.com/dfyLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/ | — | ||||||
| 4/16/26 | The Anatomy of a Massive Photoshoot | What if one epic content day could keep your feed glowing with a year’s worth of scroll-stopping content?Today, Andrea and Taleesa are diving into how you can plan and execute a highly organized, multi-location branded photo shoot that fuels months of organic, on-brand content for your medspa. They are also going over what pitfalls you should avoid so you can walk away with tons of video and photo content for your business. Listen to this episode to get a blueprint on how you can plan the perfect photo shoot, gain months worth of content and save money, stress, and creative energy by doing it right. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why organic photography is a non‑negotiable for your aesthetic practice 1:00Using Pinterest to organize your photo shoot 7:05Hiring a videographer for maximum content 17:50Hiring a hair and makeup artist 19:04Links:Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/ | — | ||||||
| 4/9/26 | 100 Episodes In… Let’s Talk About What Medspa Owners Are Still Struggling With | In this special 100th episode of the Aesthetic Pulse podcast, Andrea and Taleesa are celebrating a major milestone and unpacking the most common marketing pain points medspa owners face—and how to fix them.Join both Andrea and Taleesa in this episode to learn how to turn your biggest medspa marketing complaints into clear, practical solutions you can actually implement.If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Pushing past disliking social media 4:30What to do when you cannot find good help 14:28Problems with your website 24:59How to move past generic branding 31:25Links:Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/ | — | ||||||
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| 4/2/26 | Digital Spring Cleaning: The Marketing Reset Your Medspa Needs | Is your medspa’s digital presence cluttered with outdated bios, broken links, and old promos that could be quietly eroding patient trust?In today’s episode, Andrea and Taleesa are talking about the importance of digital spring cleaning for your business and why you should be regularly updating your marketing assets to maintain professionalism and trust. Join both Andrea and Taleesa to get a practical brand-refresh checklist so that your online presence feels current and conversion-ready.If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Refresh Instagram bio & pinned posts 4:50Auditing your website 8:40Clean up your booking system 15:17Audit your email list and automations 17:48Links:https://polished-profile.teachery.co/polished-profileLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/ | — | ||||||
| 3/26/26 | From Prom to Poolside: Q2 Packages That Work | Are you ready to create profitable Q2 packages that help your clients feel confident and love summer again?Today, Andrea and Taleesa are talking about the importance of creating high-converting Q2 packages that tap into the real-life deadlines your clients care about most—vacations, weddings, graduations, reunions, and summer events.Listen to this episode to learn how to design and market the perfect transformational package for your clients, that will keep them coming back for more. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why Q2 is transformation season 3:45Bridal transformation packages 9:27Graduation & young adult confidence packages 14:38Local collabs & focused marketing 26:39Links:Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/ | — | ||||||
| 3/19/26 | The Strategy That Took Me to 1M Organic Views in 30 Days | Are you tired of obsessing over likes and views and ready to build a real community on Instagram for your medspa?In today’s episode, Taleesa is sharing her strategy that led to over a million organic views in 30 days on her personal Instagram page including the mindset shift she made to stop chasing trends and start making content she enjoys. Join Taleesa in this episode to learn how you can make creating content fun again and stop obsessing over vanity metrics. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: The mindset shift 2:56 Having fun and using a variety of content formats 7:30Consistency over perfection 11:09Using trial reels strategically 16:46Links:Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/ | — | ||||||
| 3/12/26 | Let’s Plan Your Next Event Together | Are you wondering how you can turn your next esthetic event into a high‑energy, high‑profit experience for your clients and your practice?Today, Andrea and Taleesa are giving you a step‑by‑step event planning strategy to turn your events into high‑ROI marketing tools instead of stressful flops.Listen to this episode to get a clear system to plan, market, and execute your next Medspa event using 60‑, 45‑, and 30‑day timelines so that you get a high-converting event that doesn’t disappoint. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why events matter and high-conversion power of in-person events 2:4260 days out: Foundation phase 7:3145 days out: Build your assets 13:1930 days out: Visibility push 23:12Links:Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/ | — | ||||||
| 3/5/26 | Our Problem With Holiday Marketing (Yes, Even St. Patrick’s Day) | Are your holiday social posts actually elevating your Medspa’s brand, or just filling your feed with off-brand filler content?In today’s episode, Andrea and Taleesa are talking about the pitfalls of holiday marketing for esthetic practices, particularly with St. Patrick's Day and giving you tips on how you can align your holiday content and branding so your marketing doesn’t look low-effort. Join both Andrea and Taleesa as they share how you can incorporate holiday elements into your existing brand colors so you can maintain your brand consistency and trust. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why most holiday marketing fails 4:53Strategies for effective holiday content 13:01Leveraging your stories for holiday content 18:00The importance of strategy over posting for social pressure 28:35Links:Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suite2026 Visibility Vault:https://smithandcrawford.com/visibility-vaultShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/ | — | ||||||
| 2/26/26 | The Medspa Event Playbook for Spring + Summer | Do you want to pack your medspa with summer‑ready clients by planning a Q2 event that people are excited to attend?Today, Andrea and Taleesa are diving into how you can host a Q2 event that’s fun, low-stress and completely customizable to your medspa so you have clients that keep coming back through the Summer. Listen to this episode to learn why Q2 is the sweet spot for events and get fun event ideas you can start planning now.If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why Q2 is the best time to host an event 5:00Fun theme and event ideas for Q2 13:22Mother’s Day Pampering for an event 29:51Links:Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suite2026 Visibility Vault:https://smithandcrawford.com/visibility-vaultShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/ | — | ||||||
| 2/19/26 | Stop Chasing New Clients: Build Members Instead | Have you ever considered starting a membership for your medspa but you’re not sure where to start or how to do it? In today’s episode, Andrea and Taleesa are spilling the benefits of having a medspa membership. They’re also diving into the main types of memberships and strategies on growing your membership.Join both Andrea and Taleesa as they set you up for success in building a high-retention membership program that grows your esthetic practice with predictable revenue and loyal clients.If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: The main types of different memberships 3:36Strategies for growing your membership 12:05Selling memberships without feeling salesy 16:30Links:Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suite2026 Visibility Vault:https://smithandcrawford.com/visibility-vaultShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/ | — | ||||||
| 2/12/26 | Is Your Website Costing You Clients? Let’s Audit It Together | Is your medspa’s website truly helping visitors become booked, loyal clients—or quietly turning them away?Today, Andrea and Taleesa are going through a 20-point audit to evaluate how well your medspa website is actually converting visitors into bookings and sharing exactly what you need to fix so your website feels clear and inviting to potential clients.Listen to this episode to get tips on how you can improve clarity, usability, branding, and trust-building elements so your website feels authentic.If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: The importance of a simple and easy to navigate homepage 3:00Why you need to make sure you’re checking your buttons and links 7:40Focusing on results and transformations 15:38Why you need to have a photo of yourself and your team on your site 32:11Links:Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suite2026 Visibility Vault:https://smithandcrawford.com/visibility-vaultShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/ | — | ||||||
| 2/5/26 | Business Breakups: The Medspa Heartbreaks No One Warns You About | Are you pouring your heart into your med spa and still feeling like something just isn’t working?In today’s episode, Andrea and Taleesa are talking about some of the biggest heartbreaks that medspa owners face, why they happen and some actionable strategies on how you can avoid or recover from each one.Join both Andrea and Taleesa as they share practical, proven strategies to turn heartbreaks like flopped events, burnout, and comparison into smarter, stronger growth for your practice.If you enjoyed this episode please share, rate and review it!Also mentioned in today’s episode:Event planning and promotions that flop 4:24Purchasing a device and having different expectations 12:55Avoiding burnout and resentment 37:16The negative impact that comparison can have 40:30Links:Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suite2026 Visibility Vault:https://smithandcrawford.com/visibility-vaultShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/ | — | ||||||
| 1/29/26 | Profitable Promos: The Medspa Method for Irresistible Offers | Are your promos quietly training clients to wait for discounts instead of lining up to pay full price for your most transformational treatments?Today, Andrea and Taleesa are talking about how to build profitable, irresistible promos for your esthetic practice by focusing on transformation-based packages instead of just offering dollar and percentage discounts. Listen to this episode to get a framework on how to create transformation-focused treatments that are promos for your clients while still being profitable for your business.If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Golden rules for building profitable promos 9:4810 minute promo builder framework 11:24Common promo mistakes 29:20Links:Estie Social Suite:https://smithandcrawford.com/aesthetically-social-suite2026 Visibility Vault:https://smithandcrawford.com/visibility-vaultShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/ | — | ||||||
| 1/22/26 | Funnels That Fill Your Calendar: A Step-by-Step Breakdown | Does the idea of using a marketing funnel for your esthetic practice confuse you?In today’s episode, Andrea and Taleesa are going over marketing funnels, including how you can use them for your business to increase sales, common mistakes to avoid and actionable steps you can implement right away to start seeing results.Join both Andrea and Taleesa to get an in-depth look at the basics of marketing funnels and how to use them strategically to attract and convert clients to your medspa.If you enjoyed this episode please share, rate and review it!Also mentioned in today’s episode:What is a marketing funnel? 6:56Core types of funnels for medspas 9:19Examples of how you can use funnels in your business 15:37Common funnel mistakes 39:14Links:Estie Social Suite:https://smithandcrawford.com/aesthetically-social-suite2026 Visibility Vault:https://smithandcrawford.com/visibility-vaultShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/ | — | ||||||
| 1/15/26 | The Truth About Online Skincare Stores: Worth It or Waste? | Are you wondering if launching an online skincare store could boost your esthetic practice and provide more convenience for your clients?Today, Andrea and Taleesa are going over the pros and cons of starting your own online skincare store and diving into whether they really think it’s worth it for your business. . Listen to this episode to get the inside scoop on the challenges, benefits and real-world considerations like logistics, tech setup, and marketing when it comes to starting your own online store. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Benefits of starting an online store 5:35Challenges of starting an online store 9:04Who should be starting an online store? 14:50Shopify vs. Jotform 20:00When having an online store might not be worth it 27:02Links:Estie Social Suite:https://smithandcrawford.com/aesthetically-social-suite2026 Visibility Vault:https://smithandcrawford.com/visibility-vaultShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/ | — | ||||||
| 1/8/26 | The Facebook Playbook You Didn’t Know You Needed | Do you want to make the most of Facebook to connect with your clients and grow your practice in 2026?In this week’s episode, Andrea and Taleesa are giving you actionable strategies for using Facebook to build community, increase engagement, and drive bookings in your esthetics practiceJoin Andrea and Taleesa as they give you tips on how you can leverage Facebook for your medspa and how you can use Facebook's unique tools to boost your business.If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Also mentioned in today’s episode: Facebook algorithm and content strategy 6:23Why posting longer content and going live can help you build expertise 20:35Leverage recommendation culture 30:51Links:Estie Social Suite:https://smithandcrawford.com/aesthetically-social-suite2026 Visibility Vault:https://smithandcrawford.com/visibility-vaultShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/ | — | ||||||
| 1/1/26 | We’re Not Doing Depressing Januaries Anymore: Making Winter Fun in Your Medspa | Are you ready to discover fresh strategies that will turn your clinic's slowest month into your most energizing and productive one?In this debut episode of 2026, Andrea and Taleesa are giving you tips on how you can transform January into an opportunity for growth and renewed energy for your medspa as you head into the winter season.Join Andrea and Taleesa to get practical strategies for boosting morale, client engagement, and business strategy in the winter months. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Strategies to make January fun 5:23Giveaways and creating a cozy atmosphere 17:20Team engagement and mental health 26:11Links:Benable List: https://benable.com/smithandcrawford/medspa-must-haves-little-luxuries-that-make-a-big-differenceEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suite2026 Visibility Vault:https://smithandcrawford.com/visibility-vaultShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/ | — | ||||||
| 12/26/25 | From Burnout to Breakthroughs: What We Learned This Year | 2025 is coming to an end and Andrea and Taleesa are taking a look at what they’ve learned this past year as business owners in this fun episode. Join Andrea and Taleesa as they share some of the lessons they’ve learned from 2025, chat about new ways to grow your business while prioritizing what’s important, and give you real-life tips to make 2026 your best year yet!If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Recognizing what projects will bring you ROI 8:06Why you should be celebrating small wins 13:23Staying organized and focused with weekly meetings 17:30Creating better boundaries 25:18Links:Estie Social Suite:https://smithandcrawford.com/aesthetically-social-suite2026 Visibility Vault:https://smithandcrawford.com/visibility-vaultBenable List: https://benable.com/smithandcrawford/medspa-must-haves-little-luxuries-that-make-a-big-differenceShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/ | — | ||||||
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