Strategy, Strategy, Strategy - Get that right and the rest flows

About this episode

Melissa Donnelly discusses the importance of strategy in branding and marketing for business growth and transformation.

Melissa Donnelly heads up Affinity Communications, based on the Gold Coast has worked with some household names like MTV, Microsoft, ESPN, and Telstra. Melissa uses her over 30 years of experience, knowledge and skill to help use branding, marketing, and communication to support and realise her client’s strategies for growth and transformation. Melisa spoke about being strategic about everything you do and thinking about the implementation of the strategy, in Melissa’s case she speaks t...

People in this episode

Host: Melissa Donnelly

Topics covered

• strategy
• branding
• marketing
• communication
• growth
• transformation

Keywords

• strategy
• branding
• marketing
• communication
• business growth
• transformation

Mentioned in this episode

Organizations: Affinity Communications, MTV, Microsoft, ESPN, Telstra

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