The Rental Strategy That Survived Every City Crackdown, with Jeff Hurst

About this episode

Jeff Hurst discusses the advantages of midterm rentals and how to navigate the current real estate market.

#712: Jeff Hurst, CEO of Furnished Finder, joins us to break down what midterm rentals are, who they're for, and why now might be the best time to get in. A midterm rental is a furnished unit rented for 30 days or longer - longer than a hotel stay, shorter than a traditional lease. Cities have been regulating Airbnb-style short-term rentals out of existence, leaving a wave of furnished properties with nowhere to go. That supply is now shifting toward the midterm market, driven by three primary tenant types: corporate and skilled trade workers, traveling healthcare professionals, and relocating families doing a "try before you buy" neighborhood test run. We get into the specifics of what it costs to furnish a midterm rental (about $7 per square foot, compared to $30 to $40 for a short-term rental), where owners typically overspend (treating it like a leisure destination), and where they underinvest (quality mattresses, blackout curtains, kitchen functionality). Jeff also explains how to model out your returns, estimate vacancy, and use tools like Furnished Finder's market insights tab and AirDNA data to vet a market before you buy. On the question of where to invest, Jeff walks…

People in this episode

Host: Paula Pant

Guest: Jeff Hurst

Topics covered

• midterm rentals
• real estate investment
• furnished properties
• market insights
• tenant types
• cost analysis

Keywords

• midterm rentals
• furnished units
• real estate
• investment strategy
• tenant types
• market research

Mentioned in this episode

Organizations: Furnished Finder

Places: Airbnb, mid-sized cities, hospitals, universities, commuter corridors, school districts

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