Protecting Personal Data in the Age of AI w/ Ron Zayas of Ironwall by Incogni
From AFSA Extra Credit Podcast by American Financial Services Association
May 5, 2026 · 23 min · Season 4 · Episode 2
About this episode
The episode discusses the risks of personal data exposure and how to protect oneself in the age of AI.
How much of your personal information is available online—and who can access it? In this episode of the AFSA Extra Credit Podcast , Dan Bucherer sits down with Ron Zayas , CEO of Ironwall by Incogni , to discuss the growing risks tied to personal data exposure, cyber threats, and executive security. Fresh off Ironwall’s feature on 60 Minutes , Ron explains how his company helps protect executives, employees, and organizations by removing sensitive personal information from data brokers, search platforms, and even the dark web. The conversation explores how bad actors use publicly available data to target individuals, why attacks increasingly happen at home rather than at the workplace, and how artificial intelligence is making phishing scams more sophisticated—and more effective. Ron also shares practical steps individuals can take to better protect themselves and their families, including limiting where personal information is shared, using VPNs, and understanding how everyday transactions may expose sensitive data. In this episode: Why personal data has become a major security vulnerability How criminals use publicly available information to target individuals The rise of…
People in this episode
Host: Dan Bucherer
Guest: Ron Zayas
Topics covered
- personal data protection
- cybersecurity
- AI threats
- data brokers
- phishing scams
- executive security
Keywords
- personal information
- cyber threats
- data exposure
- AI phishing
- VPNs
- consumer privacy
- data brokers
Mentioned in this episode
Organizations: Ironwall, Incogni, 60 Minutes
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