Ep 55 - She Wrote Copy for Purdue Pharma. Now She Only Works for Clients She Believes In

About this episode

Blythe Alpern shares her journey of loss and how it inspired her to pursue her dreams as an entrepreneur.

Before she started her copywriting business, she worked in the agency world for brands that included Coca-Cola, Ford, and the infamous Purdue Pharma. She also spent five years as a beauty and lifestyle blogger, where she developed a passion for all things indie beauty. After losing her parents in 2017 and 2020, Blythe realized it was time she focused on herself and live her dreams instead of always thinking ‘someday.’ When she’s not working on her business or hosting the podcast, she’s either hiking, walking on the Beltline in Atlanta, spending time with friends, family, and her rescue pup, and binging documentaries on cults. Blythe is about to celebrate a big birthday milestone. Join me as I learn more about Blythe’s experience developing copy for the disgraced Purdue Pharma, the makers of Oxycontin, why that experience made her appreciate the opportunity to choose her own clients as a new business owner, about her podcast GenX Experience, and how losing both her parents–just three years apart–made her decide start living and enjoying life now. FEATURED ON THE SHOW: Blythe Alpern, Wordwoman Creative https://www.wordwomancreative.com/ https://www.instagram.com/wordwomancreative/…

People in this episode

Host: Patrice Davis

Guest: Blythe Alpern

Topics covered

• entrepreneurship
• personal growth
• copywriting
• loss
• indie beauty
• podcasting

Keywords

• copywriting
• Purdue Pharma
• entrepreneur
• indie beauty
• podcast
• personal loss
• Wordwoman Creative

Mentioned in this episode

Organizations: Purdue Pharma, Coca-Cola, Ford, Wordwoman Creative, GenX Experience

Places: Atlanta

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