About this episode

John Elder discusses how data may become the real differentiator for agencies facing margin pressure and rising client expectations.

Welcome to Agency Business. John Elder , CEO and co-founder of independent creative agency Supergood , joined Brian and Olivia to discuss how data — not AI alone — may become the real differentiator for agencies navigating margin pressure and rising client expectations. Reach Out Subscribe for free to the Agency Business newsletter. Interested in joining Agency Business as a guest? Submit a pitch. Inquire about Briefly. Listen to 📊 The Madison and Wall Podcast : Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends. Listen to 🎬 Screen & Sponsor : Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

People in this episode

Hosts: Brian Wieser, Olivia Morley

Guest: John Elder

Topics covered

• AI
• data
• agency differentiation
• client expectations
• margin pressure

Keywords

• AI
• data
• agency
• differentiator
• client expectations
• margin pressure

Mentioned in this episode

Organizations: Supergood

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