#58: If AI isn’t the differentiator, what is? With Supergood’s John Elder

About this episode

John Elder discusses how data may become the real differentiator for agencies facing margin pressure and rising client expectations.

Welcome to Agency Business. John Elder , CEO and co-founder of independent creative agency Supergood , joined Brian and Olivia to discuss how data — not AI alone — may become the real differentiator for agencies navigating margin pressure and rising client expectations. Reach Out Subscribe for free to the Agency Business newsletter. Interested in joining Agency Business as a guest? Submit a pitch. Inquire about Briefly. Listen to 📊 The Madison and Wall Podcast : Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends. Listen to 🎬 Screen & Sponsor : Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

People in this episode

Hosts: Brian Wieser, Olivia Morley

Guest: John Elder

Topics covered

• AI
• data
• agency differentiation
• client expectations
• margin pressure

Keywords

• AI
• data
• agency
• differentiator
• client expectations
• margin pressure

Mentioned in this episode

Organizations: Supergood

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