Lessons for Truthful AI Advertising
From AI Counsel Code by Baker Botts L.L.P.
September 29, 2025 · 13 min · Episode 25
About this episode
Maggie Welsh and Julie Albert discuss the implications of AI washing in advertising and the increasing regulatory scrutiny from agencies like the FTC, SEC, and NAD.
Maggie Welsh and Julie Albert expose “AI washing”—overstated or misleading AI marketing—and how the FTC, SEC, and NAD are ramping up enforcement. Drawing lessons from greenwashing, they unpack real risks, common red flags, and what regulators expect. Julie shares a compliance-ready framework to make truthful, substantiated AI claims that build trust, showcase real capabilities, and avoid penalties or competitor challenges.
People in this episode
Host: Baker Botts L.L.P.
Guests: Maggie Welsh, Julie Albert
Topics covered
- AI advertising
- truthful marketing
- regulatory compliance
- AI washing
- enforcement actions
Keywords
- AI washing
- truthful claims
- FTC
- SEC
- NAD
- compliance framework
- marketing risks
Mentioned in this episode
Organizations: FTC, SEC, NAD
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