AI Heroes

Join us for an inspiring conversation with Anneke Quinn de Jong, founder of AI & U and former Philips insights veteran with over 14 years of experience. After working with 30+ technology and FMCG brands, Anneke now focuses on guiding organizations through the human side of AI transformation.In this enlightening discussion, Anneke shares practical wisdom on creating a positive AI adoption journey, revealing why successful implementation depends more on people than technology. Discover how she's helping professionals transform apprehension into enthusiasm through coaching, mentoring, and human-centered change management.Learn why the fusion of human insight, innovation expertise, and business acumen creates the optimal foundation for AI success, and how organizations can build truly co-intelligent teams where AI augments human capabilities rather than replacing them.Whether you're navigating personal career shifts or leading organizational change in the age of AI, this episode provides invaluable guidance for creating a future where humans and AI thrive together.

Join host Dave Carruthers for an illuminating conversation with ONE Strategy Studio's veteran strategistsCamilla Pugh and Charlotte White.With over five decades of combined experience across agencies and global brands, they share candid insights about their journey into the world of AI-driven strategy and innovation.Discover what drew these industry veterans to ONE Strategy Studio, and hear firsthand accounts of how AI is transforming traditional approaches to consumer insight and brand strategy. Get an exclusive behind-the-scenes look at groundbreaking projects and emerging capabilities that are reshaping how the world's biggest brands approach growth opportunities.Don't miss this foundational episode that sets the stage for exploring how AI is empowering strategists to work in entirely new ways while delivering unprecedented value for clients.Learn more about ONE Strategy Studio: https://www.onestrategystudio.comJump to sections:(00:00) Introduction and Welcome- Introduction to AI Role Models podcast- Introduction of guests Camilla Pugh and Charlie White(02:09) Professional Backgrounds- Camilla's 20-year journey through insights and strategy- Charlie's experience in FMCG and brand management(08:54) First Impressions of One Strategy Studio- Initial reactions to AI models- Overcoming skepticism about AI in insights- Learning to trust the models(15:13) Working with AI Models- Understanding model training- Balance between automation and human expertise- Role of strategic thinking in AI-driven insights(23:01) Client Impact and Iteration- Client reactions to the new approach- Benefits of rapid iteration- Flexibility in exploring different directions(29:02) The Human-AI Partnership- Working with the five manga-inspired AI models- Creative aspects of AI collaboration- Evolution of capabilities(34:55) Future Developments- Multi-dimensional outputs- Sizing and validation capabilities- Multi-market applications- R&D function support(39:26) Advice for Industry Leaders- Getting started with AI- Being brave with new approaches- Choosing the right AI partnerships(44:29) Closing- Episode wrap-up- Preview of future episodes