AI in Action

AI in Action – Season 2, Episode 4Featuring Jenni Hayman In this episode of AI in Action, Dr. Sidney Shapiro speaks with educator, researcher, and senior academic leader Jenni Hayman about the rapidly evolving role of generative AI in education. Their discussion moves beyond surface reactions to explore how institutions, faculty, and students can respond thoughtfully to technological change while maintaining academic integrity, equity, and rigor. Jenni reflects on the pace of AI adoption in post-secondary education and the shift from fear-based conversations about academic misconduct to a more constructive focus on AI literacy and instructional redesign. She highlights the growing reality that students are often early adopters of generative AI tools, challenging traditional assumptions about expertise in the classroom. The conversation examines several critical themes: Lifelong learning in an AI eraWhy this moment represents a defining opportunity for educators to engage in continuous learning and model intellectual agility for students. AI literacy and critical thinkingHow to teach students to question, triangulate, and analyze AI-generated outputs rather than rely on them uncritically. Jenni emphasizes deconstruction exercises and comparative analysis across tools as effective instructional strategies. Equity and accessThe implications of paid versus free AI tools in the classroom, and how faculty can create a level playing field through intentional tool selection and structured assignments. Assessment challengesHow generative AI complicates traditional grading models, particularly in online and digitally submitted coursework. The discussion explores the tension between maintaining learning outcomes and managing faculty workload. Research, bias, and knowledge creationThe risks of AI-generated research proliferation, concerns about bias embedded in training data, and the importance of including dissenting perspectives in scholarly work. Copyright and intellectual propertyOngoing uncertainty around ownership of AI-generated outputs and the ethical implications of training models on scraped content. Preparing students for an AI-driven economyRather than focusing narrowly on tools, Jenni argues for foundational capabilities: adaptability, collaboration, communication, innovation, and the ability to evaluate and integrate new technologies responsibly. The episode concludes with practical guidance for educators at different levels of technological comfort, including the importance of institutional support, peer learning, and contextual integration within disciplines. This episode was made possible through support from the Social Sciences and Humanities Research Council of Canada and the University of Lethbridge. Subscribe to AI in Action for continued conversations on how artificial intelligence is reshaping industries, institutions, and the future of work. Find out more at https://ai-in-action.pinecast.co

In this episode of AI & Impact, Dr. Sidney Shapiro speaks with Janelle Marietta, PhD candidate, instructor, and nonprofit leader, about the growing role of artificial intelligence in nonprofit organizations, education, and community-based work. The conversation explores how AI tools can help nonprofits address long-standing capacity challenges, improve marketing and donor engagement, and support evaluation and analysis—while also highlighting the risks of over-reliance on automation, biased data, and inauthentic communication. Key topics include ethical considerations in AI adoption, the limits of AI in qualitative and community-engaged research, and the importance of maintaining human-centered approaches in equity-focused and decolonization work. Janelle also discusses the skills nonprofit leaders and emerging professionals need to use AI effectively and responsibly, even in low-resource environments. This episode is particularly relevant for nonprofit leaders, educators, researchers, and students interested in social impact, community development, and responsible AI use. Find out more at https://ai-in-action.pinecast.co

Closing Season One with Innovation and Insight Welcome to the final episode of Season One of AI in Action! In this episode, host Dr. Sidney Shapiro reflects on the transformative journey through the world of artificial intelligence, wrapping up a season packed with insights, innovations, and expert discussions. Key Highlights of the Episode: The Democratizing Power of AI: AI's ability to simplify complex tasks and empower individuals without technical expertise. Examples of generative AI applications, including coding assistance, app creation, and productivity tools. Ethical and Environmental Considerations: Balancing AI's potential with its environmental cost and ethical challenges. Using AI responsibly to optimize efficiency without excessive resource consumption. AI in Education and Creative Fields: How AI is reshaping learning, from creating engaging educational tools to enhancing translation and communication. The evolving relationship between artists, creativity, and generative AI tools. Challenges and Limitations: The scalability and cost-effectiveness of generative AI. Issues with contextual understanding in AI outputs and the need for better multimodal models. Innovative Applications and Real-World Examples: From student-built Kickstarters to industry solutions boosting productivity. Real-life success stories and cautionary tales about integrating AI into workflows. Reflection on the Journey: Dr. Shapiro shares insights from conversations with experts across various disciplines, emphasizing how AI's impact varies dramatically depending on context and implementation. He also discusses the excitement and challenges of navigating this rapidly evolving field, with a hopeful but grounded perspective on its future. Thank You: Special thanks to the Social Sciences and Humanities Research Council of Canada (SSHRC) and the University of Lethbridge for their support in making this podcast possible. Find out more at https://ai-in-action.pinecast.co

Leadership and Innovation: A Student's Perspective with Ankit Mukherjee In Episode 24 of the AI in Action Podcast, host Dr. Sidney Shapiro welcomes Ankit Mukherjee, a dynamic young professional and final-year undergraduate at the University of Lethbridge. Ankit brings a unique perspective, blending his roles as a marketing associate, peer learning mentor, and student leader with his vision for integrating AI into business and education. Key topics covered in this episode: Ankit’s journey balancing academics, leadership, and professional responsibilities. Insights into how AI is reshaping marketing for startups and the broader business landscape. The potential of AI tools to enhance mentorship and educational experiences for students and educators. The importance of community building in business and education and AI’s role in fostering collaboration. Challenges faced by young professionals entering the AI field and strategies for overcoming them. Ankit’s vision for the future of AI in driving innovation and creating meaningful change in industries. Find out more at https://ai-in-action.pinecast.co

The Future of AI: Exploring Language Models and Chatbots with Reza Ardestani In Episode 22 of the AI in Action Podcast, host Dr. Sidney Shapiro engages with Reza Ardestani, a chatbot developer, language model engineer, and data scientist. Reza, a recent MSc graduate from the University of Lethbridge, is known for his innovative work in natural language processing (NLP), machine learning, and AI ethics. Topics covered in this episode: Reza’s recent project developing a language model using Graph Attention Networks at the University of Lethbridge. The role of chatbots and language models in revolutionizing communication, information access, and automation. Insights into essential tools like Python and PyTorch for modern AI development, and advice for those entering the field. The biggest challenges in NLP, including data privacy, bias, and scalability, along with strategies to address them. The balance between theoretical AI concepts and practical implementation in cutting-edge projects. Emerging trends in AI that excite Reza, and predictions for the next big breakthroughs in NLP and reinforcement learning. Find out more at https://ai-in-action.pinecast.co

AI in Modern Libraries with Carlo Iacono In Episode 20 of the AI in Action Podcast, host Dr. Sidney Shapiro engages in a thought-provoking conversation with Carlo Iacono, University Librarian and previously AI Strategy Development Adviser at Charles Sturt University. With a distinguished career spanning over 27 years across Australia and the UK, Carlo has pioneered leveraging AI to modernize library services and enhance access to information in education and research. Topics covered in this episode include: Carlo’s career journey and what inspired his focus on integrating AI in academic libraries. The transformative impact of AI on education, research, and library services, including innovative use cases. Strategies for balancing technological innovation with practical, human-centered solutions in library services. Key collaborations with industry and academia for the successful implementation of AI initiatives. Ethical and governance considerations for responsible AI use in academic settings. A forward-looking perspective on the role of libraries and AI in shaping the future of education and information accessibility. This episode delves into the intersection of AI and library services, showcasing how innovation and strategic leadership can make information more accessible, efficient, and equitable. Join us for this insightful discussion and better understand how AI is transforming education and research. Find out more at https://ai-in-action.pinecast.co

Unlocking the Power of AI: Insights with Dr. Sidney Shapiro and Host Zach Fisher In this episode of AI in Action, host Zach Fisher welcomes Dr. Sidney Shapiro, an Assistant Professor of Data Analytics at the Dhillon School of Business, to discuss the transformative impact of artificial intelligence (AI) and data science. Together, they explore how these technologies are reshaping industries, solving complex problems, and driving innovation. The conversation also delves into the ethical challenges of AI and the skills needed to succeed in this rapidly evolving field. Key Topics Discussed Introduction to AI and Data Science The role of data science as the foundation for AI. How AI is transforming industries such as healthcare, finance, and manufacturing. Real-World Applications of AI Examples of how businesses are leveraging AI for decision-making and efficiency. A project from Dr. Shapiro’s work showcasing the impact of AI in practice. Ethical Considerations in AI Challenges around transparency, fairness, and bias in AI systems. The importance of responsible AI development. Skills and Trends in AI Key skills for students and professionals entering the AI field. Emerging trends and the future of AI in business and society. Guest Bio Dr. Sidney Shapiro is an Assistant Professor of Data Analytics at the Dhillon School of Business. With extensive experience in academia and industry, Dr. Shapiro works on applying data-driven solutions to real-world challenges, focusing on the intersection of AI, business, and ethics. Host Bio Zach Fisher, a final-year student at the Dhillon School of Business, is the host of AI in Action. With a passion for exploring how technology drives innovation, Zach brings fresh perspectives to the conversation, connecting listeners with leading voices in AI. Closing Thoughts Dr. Shapiro emphasizes the importance of balancing technical advancements with ethical considerations, urging businesses and individuals to adopt AI responsibly. Zach highlights the need for continuous learning and adaptability in this fast-changing field. Call to Action If you enjoyed this episode, please subscribe to AI in Action, leave a review, and share it with others interested in AI and its impact on our world. Stay tuned for more insightful conversations on the future of technology. Find out more at https://ai-in-action.pinecast.co

AI-Powered Marketing: How Tailwind is Transforming Small Business Growth In this episode of AI in Action, Dr. Sidney Shapiro welcomes Daniel Maloney, CEO and Co-Founder of Tailwind, a leading AI-powered marketing platform designed to help over 1.5 million small businesses grow their brands. Drawing on experience with major tech companies like AOL and Google, Daniel discusses how Tailwind leverages AI to democratize marketing by making complex tools accessible and affordable for businesses of all sizes. <h4>Key Highlights:</h4> The Inspiration Behind Tailwind: Daniel shares his motivation to create a platform that simplifies marketing for small businesses, making expertise and advanced tools available to everyone. AI in Action at Tailwind: Real-world examples of how Tailwind supports business owners by automating tasks such as content creation, ad campaign management, and marketing plan development. Overcoming Challenges in AI Accessibility: A deep dive into the hurdles of designing AI tools that balance power and simplicity, ensuring usability for non-technical entrepreneurs. Emerging Trends in AI-Driven Marketing: Daniel’s perspective on the next big innovations in digital marketing, including predictive analytics and hyper-personalization. Ethics in AI Development: How Tailwind addresses critical issues like data privacy, algorithm transparency, and the responsible use of AI. Advice for Aspiring Entrepreneurs: Practical insights for integrating AI into new products and services to drive value and innovation. Find out more at https://ai-in-action.pinecast.co

Episode Notes Episode Notes for "From Poet to Coder: Kevin Griffing on AI-Driven Music Innovation and Accessibility" In Episode 14 of "The AI in Action Podcast," Dr. Sidney Shapiro is joined by Kevin Griffing, a self-taught coder who has merged his passion for art with technology. Kevin shares his unique journey from a background in English and philosophy to creating cutting-edge AI tools that transform music creation. Without formal programming training, Kevin used AI platforms like ChatGPT to teach himself how to code. He developed an open-source Ableton plugin, named "Gary," designed to enhance the creative process for musicians by enabling new levels of sound manipulation and accessibility. This episode delves into Kevin's creative process, how AI tools are pushing the boundaries of music technology, and his vision for democratizing music creation. Listeners will gain insights into: Kevin’s unconventional path from poet to coder The development and impact of the "Gary" Ableton plugin How AI tools can democratize access to music creation for aspiring artists The potential for AI to expand the creative landscape beyond automation Kevin’s advice for artists and musicians interested in exploring AI-driven creativity Tune in to explore how technology and artistry can intersect to empower creators and push the limits of what’s possible. Don't miss Kevin’s inspiring story and his thoughts on the future of AI in the creative industries. Find out more at https://ai-in-action.pinecast.co

Transforming Industries with Data Analytics and AI Featuring Raphael Dias In this episode of AI in Action, host Dr. Sidney Shapiro welcomes Raphael Dias, a skilled Data Analyst currently working as a Decision Support Analyst at Health Sciences North. Raphael brings a wealth of experience in data analytics, business intelligence, and AI-driven decision-making across various sectors including healthcare, education, logistics, and consumer brands. Key Topics Discussed: Raphael’s Journey into Data Analytics: Raphael shares how he got started in the world of data analytics and AI, and the key factors that sparked his interest in this dynamic field. Data-Driven Decision Making in Healthcare: Learn how Raphael is using data to support decision-making at Health Sciences North, including a look at a project where data analytics played a crucial role in improving healthcare outcomes. Applying AI Across Different Industries: Raphael discusses his experience working with AI and data analytics in sectors ranging from healthcare to logistics, and how these applications vary across industries. Challenges in Implementing AI Solutions: Raphael highlights the common challenges he’s encountered, particularly around data quality, integration, and ensuring ethical AI practices, especially when handling sensitive healthcare data. The Future of AI and Data Analytics: A forward-looking discussion on the emerging trends and technologies in AI and machine learning that Raphael is most excited about. Advice for Aspiring Data Analysts: Raphael offers valuable advice for those entering the field of data analytics and AI, including essential tools and skills for getting started. Guest Bio: Raphael Dias is a Data Analyst with over four years of experience across sectors such as healthcare, education, transportation, and consumer brands. Currently a Decision Support Analyst at Health Sciences North, Raphael is passionate about using data-driven insights to improve business operations and healthcare outcomes. His expertise includes building data pipelines, automating processes, and leveraging AI to derive actionable insights. Raphael holds a postgraduate diploma in Data Science and Business Analytics and is proficient in Python, SQL, and business intelligence tools. Find out more at https://ai-in-action.pinecast.co

The Future of Education with Terry Greene In this episode of AI in Action, host Dr. Sidney Shapiro dives into the evolving relationship between artificial intelligence and education. Joined by Terry Greene, a Senior eLearning Designer at Trent University, this episode uncovers how AI is reshaping the educational landscape, from personalized learning to enhancing the human element in teaching. Terry Greene has an extensive background in instructional design and educational technology, with a Master’s degree in Educational/Instructional Technology and hands-on experience at institutions such as Fleming College and eCampusOntario. As someone at the forefront of eLearning design, Terry provides valuable insights on integrating AI into educational environments while preserving meaningful connections between educators and students. Key Topics Discussed: AI's Influence on Education: Terry discusses how AI is beginning to influence teaching and learning, particularly through personalized learning platforms and other AI-driven educational tools. Enhancing the Learning Experience: Explore specific examples of AI in action at Trent University and how it enhances the student learning experience by providing more tailored and engaging educational opportunities. Fostering Human Connection Through AI: Learn how AI can support the human element of education, making it easier for educators to build stronger relationships with students while optimizing learning outcomes. Challenges and Ethical Considerations: Terry addresses the challenges educators and institutions face when integrating AI into classrooms, from technical limitations to ethical concerns such as data privacy and algorithmic bias. The Future of AI in Education: A forward-looking discussion on emerging trends in AI and how the technology will continue to transform educational design and delivery over the next few years. Advice for Educators and Designers: Terry shares practical advice for educators and instructional designers on how to begin incorporating AI into their work, highlighting resources and strategies for effective integration. Guest Bio: Terry Greene is a Senior eLearning Designer at Trent University with a strong background in educational technology and instructional design. He has worked with institutions such as Fleming College and eCampusOntario, and is passionate about using technology to enhance the human element in education. Find out more at https://ai-in-action.pinecast.co

AI and Consumer Behavior: Insights from Dr. Morgan Bryant In this episode of AI in Action, Dr. Sidney Shapiro is joined by Dr. Morgan M. Bryant, Assistant Professor of Marketing at Saint Joseph's University’s Haub School of Business. Dr. Bryant specializes in consumer market research, social media influences, and decision-making, with over 13 years of professional experience in strategic decision analysis. Together, they explore the evolving relationship between artificial intelligence and consumer behavior, delving into how AI is shaping consumer engagement, marketing analytics, and emerging trends in the digital space. Key Topics Covered: AI’s Influence on Consumer Behavior: Dr. Bryant shares her insights on how AI is transforming consumer decision-making processes in the digital world, particularly through personalization and predictive analytics. Social Media and AI-Driven Marketing: Analyzing how social media platforms leverage AI to enhance user experiences and how marketers can better understand and predict consumer behavior through these technologies. The Future of Social Commerce: How AI is facilitating consumer-to-consumer interactions in social commerce, and the innovations we can expect in this rapidly evolving space. Ethical Considerations in AI: A discussion on the ethical challenges of AI, including data privacy, algorithmic bias, and how businesses can ensure responsible use of AI in their marketing strategies. Preparing Future Marketers for AI: As an educator, Dr. Bryant shares her perspective on the essential skills and knowledge that future marketers must develop to succeed in an AI-driven landscape. Emerging AI Trends in Consumer Markets: Dr. Bryant highlights upcoming technologies and trends, such as virtual shopping assistants and AI-powered chatbots, which are set to revolutionize consumer engagement. Quotable Moment: “AI is transforming not only how businesses operate but also how consumers make decisions, interact with brands, and navigate the digital world. This hyper-personalization fundamentally changes how consumers engage with brands, increasing their expectations for seamless, curated experiences.” – Dr. Morgan Bryant About the Guest: Dr. Morgan M. Bryant is an Assistant Professor of Marketing at Saint Joseph’s University with over 13 years of experience in consumer market research and strategic decision-making. Her research focuses on online buyer behavior, social media influences, and AI's role in consumer decision-making. Find out more at https://ai-in-action.pinecast.co

Episode Notes In Episode 6 of AI in Action, host Dr. Sidney Shapiro sits down with Steven Gal, a Master's student at Toronto Metropolitan University specializing in information systems. Steven’s research focuses on the deceptive uses of AI, particularly in how deepfakes and AI-generated content are being used to mislead individuals. Together, they explore how AI is weaponized in phishing attacks, political disinformation, and the ethical concerns surrounding these deceptive practices. Key Topics Covered: Deepfakes and Social Media: How AI-generated videos convincingly mimic real people, including high-profile public figures, to spread false information on social media. AI in Phishing Attacks: The growing use of deepfakes in phishing schemes, where cybercriminals clone voices and appearances to deceive individuals and businesses. Political Manipulation with AI: The dangers of AI in political contexts, from fake video endorsements to election interference campaigns, and the legislation aimed at combating these risks. Ethical and Regulatory Concerns: A discussion on the ethical questions surrounding AI-generated deception, and the efforts to regulate these technologies through state and global laws. The Future of AI-Driven Deception: What lies ahead as AI technology advances and how we can combat the growing threat of AI-generated misinformation. Guest: Steven Gal – Master’s student at Toronto Metropolitan University. His research focuses on the deceptive applications of AI, particularly in the areas of deepfakes and phishing, with a focus on understanding how AI-generated content is changing the digital landscape. Key Quotes from Steven Gal: "Deepfakes aren’t just a celebrity problem—they're being used to manipulate elections and spread misinformation in ways we’ve never seen before." "As AI technology advances, it’s becoming harder to detect scams, making it crucial for individuals and organizations to stay vigilant." Tune in if you're interested in: The dark side of AI technology and its deceptive uses. The real-world impact of deepfakes and AI-generated scams. How AI is transforming phishing attacks and online disinformation. The role of government regulation in curbing AI misuse Notes go here Find out more at https://ai-in-action.pinecast.co