E182 - AI Vibe Marketing Is Here - Berner Setterwall & Tom Ström

About this episode

The episode discusses how agentic AI is transforming marketing orchestration with insights from the co-founders of Cogny.

In Episode 182 of the AIAW Podcast, we’re joined by Berner Setterwall and Tom Ström, Co-Founders of Cogny, to explore how agentic AI is redefining marketing orchestration. Moving beyond traditional automation, they share how AI agents can execute, coordinate, and manage complex marketing workflows—from campaign execution to technical operations. We dive into the shift from SEO to Generative Engine Optimization (GEO), the role of Model Context Protocol (MCP) in enabling real action, and ...

People in this episode

Guests: Berner Setterwall, Tom Ström

Topics covered

• AI marketing
• marketing orchestration
• Generative Engine Optimization
• Model Context Protocol
• agentic AI

Keywords

• AI
• marketing
• automation
• GEO
• MCP

Mentioned in this episode

Organizations: Cogny

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