
Humanizing Data Through Design with Giorgia Lupi
From AIGA Design Podcast by AIGA, the professional association for design
February 24, 2026 · 47 min · Season 11 · Episode 3
About this episode
Giorgia Lupi discusses her journey in data humanism and the creative storytelling potential of data.
In this episode of the AIGA Design Podcast, hosts Lee-Sean Huang and Giulia Donatello sit down with Giorgia Lupi to explore her journey from an architecture student and musician in Italy to a pioneer of data humanism and partner at Pentagram in New York City. Giorgia discusses her latest books, her Love Letter to the New York City subway, and why she recently broke up with ChatGPT. Whether you're a seasoned designer or a curious learner, Giorgia’s insights invite us to see data as a profoundly human, creative, and essential storytelling tool. TIMESTAMPS 00:00 - Introduction to Giorgia Lupi and her focus on data humanism 02:00 - Giorgia’s early influences: architecture, music, and data collection at her grandmother’s tailor shop 05:00 - Spark moments: designing band album artwork and transitioning into data visualization 06:40 - Discussing her book Speak Data and the process behind it 09:00 - The human stories within data: interviews with leading thinkers on data’s meaning 13:15 - The Dear Data project: weekly postcards and framing personal data conversations 16:00 - Inspired by data visualizations and how personal relationships shape data storytelling 18:00 - Data as a love…
People in this episode
Hosts: Lee-Sean Huang, Giulia Donatello
Guest: Giorgia Lupi
Topics covered
- data humanism
- design
- storytelling
- data visualization
Keywords
- architecture
- music
- New York City subway
- data collection
- children's design
Mentioned in this episode
Products: Speak Data, Dear Data, This Is Me and Only Me
Books & works: Humanizing Data Through Design, Love Letter, Speak Data, This Is Me and Only Me and, This is Me and Only Me
Places: Italy, New York City, NYC
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