
Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 4 chart positions in 4 markets.
By chart position
- 🇺🇸US · Management#1035K to 30K
- 🇮🇳IN · Management#1211K to 10K
- 🇦🇷AR · Management#933K to 10K
- 🇻🇳VN · Management#127500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
2.9K to 16K🎙 Daily cadence·79 episodes·Last published 5d ago - Monthly Reach
Unique listeners across all episodes (30 days)
9.5K to 53K🇺🇸57%🇮🇳19%🇦🇷19%+1 more - Active Followers
Loyal subscribers who consistently listen
3.8K to 21K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
—
* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
Quick Hits in AI News: Are Humans Actually Cheaper Than AI?
Jun 20, 2026
4m 53s
What Happens When Every Employee Has an AI Coach?
Jun 11, 2026
31m 13s
Quick Hits in AI News: AI Hype, Hires & Headaches
Jun 5, 2026
6m 24s
How AI Misinterprets HR’s Strategic Importance — and What to Do About It
May 28, 2026
29m 19s
This Week’s Quick Hits in AI News : Institutions are Failing the AI Revolution
May 22, 2026
5m 53s
Social Links & Contact
Official channels & resources
Official Website
Login
RSS Feed
Login
| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 6/20/26 | ![]() Quick Hits in AI News: Are Humans Actually Cheaper Than AI? | Get our scoop on the top AI headlines: Microsoft and Nvidia signal that AI can still be more expensive than human labor, PwC reports growing demand and pay premiums for workers with AI and human skills, and more. | 4m 53s | ||||||
| 6/11/26 | ![]() What Happens When Every Employee Has an AI Coach? | Organizations are rushing to deploy AI coaching tools, but Jack Gottlieb, the CEO of strategic consultancy Total Solutions Group, warns against treating AI as the starting point. Gottlieb explains why leaders should use AI to amplify — not replace — human judgment, how daily reflection can prevent "agent overload," and the three-part framework he believes will define successful AI-powered leadership development. Subscribe to The AI+HI Project to get the latest episodes, expert insights, and additional resources delivered straight to your inbox: https://shrm.co/voegyz --- Explore SHRM’s all-new flagships. Content curated by experts. Created for you weekly. Each content journey features engaging podcasts, video, articles, and groundbreaking newsletters tailored to meet your unique needs in your organization and career. Learn More: https://shrm.co/coy63r | 31m 13s | ||||||
| 6/5/26 | ![]() Quick Hits in AI News: AI Hype, Hires & Headaches | Get our scoop on the top AI headlines: Schneider Electric and Goldman Sachs weigh in on what AI will do to jobs, OpenAI and Anthropic debate the risks of workforce disruption, and more. | 6m 24s | ||||||
| 5/28/26 | ![]() How AI Misinterprets HR’s Strategic Importance — and What to Do About It | Is AI misrepresenting HR’s influence? Andrea Henderson, partner at leadership consulting firm DHR Global, unpacks how HR fuels culture change and talent optimization. Henderson highlights that the data AI is trained on often overlooks HR’s hidden work — such as managing corporate reputation, driving culture change, and optimizing talent — which are essential for business success. With The AI+HI Project’s weekly newsletter, video and audio podcasts, in-depth feature stories, expert perspectives on the latest news, and more curated content, senior leaders and HR executives can gain first-hand insights to innovate toward a brighter future. On the weekly podcast, visionaries from the worlds of business, tech, and HR join alternating hosts, Alex Alonso, SHRM’s chief data and insights officer, and Nichol Bradford, SHRM’s executive-in-residence for AI+HI, as they offer actionable strategies and practical advice to help you stay ahead of the topics and trends that are redefining the workplace of tomorrow. Subscribe to The AI+HI Project to get the latest episodes, expert insights, and additional resources delivered straight to your inbox: https://shrm.co/vvpyid ---Explore SHRM’s all-new flagships. Content curated by experts. Created for you weekly. Each content journey features engaging podcasts, video, articles, and groundbreaking newsletters tailored to meet your unique needs in your organization and career. Learn More: https://shrm.co/coy63r Subscribe to The AI+HI Project to get the latest episodes, expert insights, and additional resources delivered straight to your inbox: https://shrm.co/voegyz --- Explore SHRM’s all-new flagships. Content curated by experts. Created for you weekly. Each content journey features engaging podcasts, video, articles, and groundbreaking newsletters tailored to meet your unique needs in your organization and career. Learn More: https://shrm.co/coy63r | 29m 19s | ||||||
| 5/22/26 | ![]() This Week’s Quick Hits in AI News : Institutions are Failing the AI Revolution | Get our scoop on the top AI headlines: Meta restructures around AI, Elon Musk’s court loss, colleges may be falling short, the Pope and Anthropic join forces, and more. | 5m 53s | ||||||
| 5/14/26 | ![]() Insights from Oracle: Activating AI for Smarter Recruitment and Workforce Planning | This episode is sponsored by Paylocity. Learn more at Paylocity.com/ONE. From candidate sourcing to internal talent marketplaces, AI is transforming how organizations find and elevate talent. Rachel Graham, strategic solutions consultant and advisor at Oracle, explains how HR leaders can activate AI responsibly, improve quality, and expand opportunity — all without losing the human touch. Explore the next wave of talent management. With The AI+HI Project’s weekly newsletter, video and audio podcasts, in-depth feature stories, expert perspectives on the latest news, and more curated content, senior leaders and HR executives can gain first-hand insights to innovate toward a brighter future. On the weekly podcast, visionaries from the worlds of business, tech, and HR join alternating hosts, Alex Alonso, SHRM’s chief data and insights officer, and Nichol Bradford, SHRM’s executive-in-residence for AI+HI as they offer actionable strategies and practical advice to help you stay ahead of the topics and trends that are redefining the workplace of tomorrow. Subscribe to The AI+HI Project to get the latest episodes, expert insights, and additional resources delivered straight to your inbox: https://shrm.co/vvpyid ---Explore SHRM’s all-new flagships. Content curated by experts. Created for you weekly. Each content journey features engaging podcasts, video, articles, and groundbreaking newsletters tailored to meet your unique needs in your organization and career. Learn More: https://shrm.co/coy63r Subscribe to The AI+HI Project to get the latest episodes, expert insights, and additional resources delivered straight to your inbox: https://shrm.co/voegyz --- Explore SHRM’s all-new flagships. Content curated by experts. Created for you weekly. Each content journey features engaging podcasts, video, articles, and groundbreaking newsletters tailored to meet your unique needs in your organization and career. Learn More: https://shrm.co/coy63r | 37m 37s | ||||||
| 5/8/26 | ![]() Quick Hits in AI News: AI Creating Conflicting Signals in Job Market | Despite rapid adoption, most organizations struggle to realize AI’s full value due to structural and process constraints. | 6m 09s | ||||||
| 4/30/26 | ![]() Lessons from Siri’s Co-founder: Teaching AI How to be Human | Machines are learning to listen — and it’s changing how we interact with AI. Adam Cheyer, AI pioneer and the cofounder of Siri, reveals how Apple’s virtual assistant has shaped AI’s evolution. Cheyer shares how interpreting messy, ambiguous language laid the groundwork for Siri’s ability to build trust through accuracy, transparency, and user control. With The AI+HI Project’s weekly newsletter, video and audio podcasts, in-depth feature stories, expert perspectives on the latest news, and more curated content, senior leaders and HR executives can gain first-hand insights to innovate toward a brighter future. On the weekly podcast, visionaries from the worlds of business, tech, and HR join alternating hosts, Alex Alonso, SHRM’s chief data and insights officer, and Nichol Bradford, SHRM’s executive-in-residence for AI+HI as they offer actionable strategies and practical advice to help you stay ahead of the topics and trends that are redefining the workplace of tomorrow. Subscribe to The AI+HI Project to get the latest episodes, expert insights, and additional resources delivered straight to your inbox: https://shrm.co/vvpyid ---Explore SHRM’s all-new flagships. Content curated by experts. Created for you weekly. Each content journey features engaging podcasts, video, articles, and groundbreaking newsletters tailored to meet your unique needs in your organization and career. Learn More: https://shrm.co/coy63r Subscribe to The AI+HI Project to get the latest episodes, expert insights, and additional resources delivered straight to your inbox: https://shrm.co/voegyz --- Explore SHRM’s all-new flagships. Content curated by experts. Created for you weekly. Each content journey features engaging podcasts, video, articles, and groundbreaking newsletters tailored to meet your unique needs in your organization and career. Learn More: https://shrm.co/coy63r | 32m 23s | ||||||
| 4/24/26 | ![]() Quick Hits in AI News: AI Is Transforming Job Roles | AI adoption is transforming workplaces by altering job roles and productivity. Understand the impact on companies and markets in this detailed analysis. | 5m 40s | ||||||
| 4/16/26 | ![]() How HR Is Turning AI into Business Impact | Takeaways from The AI+HI Project 2026 | In this special episode recorded live at The AI+HI Project 2026 in San Francisco, hosts Alex Alonso, chief knowledge officer at SHRM, and Nichol Bradford, SHRM’s executive in residence for AI+HI, reflect on the rapid growth and evolution of our event, now in its third year. What began as a conversation shaped by uncertainty has shifted into one defined by action, as HR leaders move from fear of AI to actively implementing solutions and driving strategy within their organizations. Drawing from conversations with leaders and innovators at the event, Alonso and Bradford explore the rise of human-centered AI, the importance of maintaining employee well-being as the technology advances, and HR’s expanding role in ensuring AI’s responsible, effective adoption. They also unpack how AI is reshaping teamwork, performance management, and organizational design — ushering in a future built on more dynamic, multi-team systems. Looking ahead, they discuss what it means to operate in a world with fewer capacity constraints — and why the next challenge for leaders won’t just be doing more, but deciding what matters most. With The AI+HI Project’s weekly newsletter, video and audio podcasts, in-depth feature stories, expert perspectives on the latest news, and more curated content, senior leaders and HR executives can gain first-hand insights to innovate toward a brighter future. On the weekly podcast, visionaries from the worlds of business, tech, and HR join alternating hosts, Alex Alonso, SHRM’s chief data and insights officer, and Nichol Bradford, SHRM’s executive-in-residence for AI+HI as they offer actionable strategies and practical advice to help you stay ahead of the topics and trends that are redefining the workplace of tomorrow. Subscribe to The AI+HI Project to get the latest episodes, expert insights, and additional resources delivered straight to your inbox: https://shrm.co/vvpyid ---Explore SHRM’s all-new flagships. Content curated by experts. Created for you weekly. Each content journey features engaging podcasts, video, articles, and groundbreaking newsletters tailored to meet your unique needs in your organization and career. Learn More: https://shrm.co/coy63r | 35m 48s | ||||||
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 4/10/26 | ![]() Quick Hits in AI News: AI Rewards Behavior, Not Access | The AI shift is unfolding unevenly across workers, policy, and roles—here’s what’s changing first. We’ve turned the biggest AI headlines of the week into a short, AI-powered podcast — so you can get up to speed, fast. This week: The AI shift is unfolding unevenly across workers, policy, and roles. Here’s what’s changing first. | 4m 48s | ||||||
| 4/2/26 | ![]() AI as an Ally: Reducing Burnout on the Frontlines | Frontline workers are under more pressure than ever — from long shifts to constant change — and burnout is becoming a systemic risk for organizations. As AI moves beyond back-office automation into frontline roles, leaders face a critical question: Can the technology reduce stress and improve well-being without eroding the human connection at work? Silvija Martincevic, CEO of Deputy, joins the AI+HI Project to explore how AI can support — not replace — frontline teams. She shares how organizations can use AI to streamline workflows, ease operational strain, and empower both managers and employees, while maintaining trust, empathy, and a people-first culture. Discover what it takes to design AI strategies that don’t just drive efficiency, but create more sustainable and human-centered work. Subscribe to The AI+HI Project to get the latest episodes, expert insights, and additional resources delivered straight to your inbox: https://shrm.co/voegyz --- Explore SHRM’s all-new flagships. Content curated by experts. Created for you weekly. Each content journey features engaging podcasts, video, articles, and groundbreaking newsletters tailored to meet your unique needs in your organization and career. Learn More: https://shrm.co/coy63r | 32m 31s | ||||||
| 3/30/26 | ![]() Quick Hits in AI News: AI’s Widening Impact | We’ve turned the biggest AI headlines of the week into a short, AI-powered podcast — so you can get up to speed, fast. This week: from power users to policy, here's how AI is transforming the system. Subscribe to SHRM's The AI+HI Project newsletter here. | 6m 09s | ||||||
| 3/19/26 | ![]() How AI is Breaking Change Management | Sure, AI is reshaping how work gets done, but it’s also transforming how employees experience change. From workflow shifts to role transformations, traditional change management models are struggling to keep up. Drushti Gandhi, HR director of change management at LinkedIn, unpacks what leaders need to know to guide teams through AI-driven change. Explore why AI requires continuous adaptation, how to design resilient change strategies, and what it takes to align people, processes, and technology to maximize business and workforce success. while protecting employee wellbeing. Subscribe to The AI+HI Project to get the latest episodes, expert insights, and additional resources delivered straight to your inbox: https://shrm.co/voegyz --- Explore SHRM’s all-new flagships. Content curated by experts. Created for you weekly. Each content journey features engaging podcasts, video, articles, and groundbreaking newsletters tailored to meet your unique needs in your organization and career. Learn More: https://shrm.co/coy63r | 31m 08s | ||||||
| 3/5/26 | ![]() AI that Works for Frontline Workers: Redefining Employee Experiences | The AI+HI Project | Frontline work is unpredictable by design — and for millions of workers, even small disruptions can spiral into major consequences. From missed buses to childcare gaps, the margin for error is razor thin. Philip Chow, CEO and founder of Humanitas AI, unpacks what worker stability really means — and why it’s becoming one of the most urgent challenges for employers today. Explore how poorly designed workplace tech can add friction instead of relief, why trust and simplicity matter more than flashy tools, and how human-centered AI can help frontline workers navigate real life — not just work schedules. Frontline work is unpredictable by design — and for millions of workers, even small disruptions can spiral into major consequences. From missed buses to childcare gaps, the margin for error is razor thin. Philip Chow, CEO and founder of Humanitas AI, unpacks what worker stability really means — and why it’s becoming one of the most urgent challenges for employers today. Explore how poorly designed workplace tech can add friction instead of relief, why trust and simplicity matter more than flashy tools, and how human-centered AI can help frontline workers navigate real life — not just work schedules. With The AI+HI Project’s weekly newsletter, video and audio podcasts, in-depth feature stories, expert perspectives on the latest news, and more curated content, senior leaders and HR executives can gain first-hand insights to innovate toward a brighter future. On the weekly podcast, visionaries from the worlds of business, tech, and HR join alternating hosts, Alex Alonso, SHRM’s chief data and insights officer, and Nichol Bradford, SHRM’s executive-in-residence for AI+HI as they offer actionable strategies and practical advice to help you stay ahead of the topics and trends that are redefining the workplace of tomorrow. Subscribe to The AI+HI Project to get the latest episodes, expert insights, and additional resources delivered straight to your inbox: https://shrm.co/vvpyid ---Explore SHRM’s all-new flagships. Content curated by experts. Created for you weekly. Each content journey features engaging podcasts, video, articles, and groundbreaking newsletters tailored to meet your unique needs in your organization and career. Learn More: https://shrm.co/coy63r Subscribe to The AI+HI Project to get the latest episodes, expert insights, and additional resources delivered straight to your inbox: https://shrm.co/voegyz --- Explore SHRM’s all-new flagships. Content curated by experts. Created for you weekly. Each content journey features engaging podcasts, video, articles, and groundbreaking newsletters tailored to meet your unique needs in your organization and career. Learn More: https://shrm.co/coy63r | 38m 43s | ||||||
| 2/26/26 | ![]() Quick Hits in AI News: AI's Expansion | We’ve used AI to turn our snappy takes on the top AI headlines into a short audio podcast! This week, get the scoop you need about how AI is expanding from measurable usage to organizational capability to market disruption and to the limits of social buy-in. Read our full Quick Hits in AI News here. Subscribe to SHRM's The AI+HI Project newsletter here. | 4m 26s | ||||||
| 2/19/26 | ![]() AI Is a Team Sport: How Trust Drives the Future of Work | AI won’t replace people — but bad leadership will. Rosanna Durruthy, Vice President of belonging, learning, and employee experience at LinkedIn, shares what actually separates organizations that win with AI from those that stall out. Spoiler: it’s not the tech. It’s trust, and how teams work together with AI. Rosanna shares how LinkedIn is scaling AI literacy across hundreds of thousands of employees, why AI adoption works best as a team sport, and how compassionate leadership is becoming a competitive advantage in the age of automation. AI won’t replace people — but bad leadership will. Rosanna Durruthy, Vice President of belonging, learning, and employee experience at LinkedIn, shares what actually separates organizations that win with AI from those that stall out. Spoiler: it’s not the tech. It’s trust and how teams work together with AI. Rosanna shares how LinkedIn is scaling AI literacy across hundreds of thousands of employees, why AI adoption works best as a team sport, and how compassionate leadership is becoming a competitive advantage in the age of automation. With The AI+HI Project’s weekly newsletter, video and audio podcasts, in-depth feature stories, expert perspectives on the latest news, and more curated content, senior leaders and HR executives can gain first-hand insights to innovate toward a brighter future. On the weekly podcast, visionaries from the worlds of business, tech, and HR join alternating hosts, Alex Alonso, SHRM’s chief data and insights officer, and Nichol Bradford, SHRM’s executive-in-residence for AI+HI as they offer actionable strategies and practical advice to help you stay ahead of the topics and trends that are redefining the workplace of tomorrow. Subscribe to The AI+HI Project to get the latest episodes, expert insights, and additional resources delivered straight to your inbox: https://shrm.co/vvpyid ---Explore SHRM’s all-new flagships. Content curated by experts. Created for you weekly. Each content journey features engaging podcasts, video, articles, and groundbreaking newsletters tailored to meet your unique needs in your organization and career. Learn More: https://shrm.co/coy63r Subscribe to The AI+HI Project to get the latest episodes, expert insights, and additional resources delivered straight to your inbox: https://shrm.co/voegyz --- Explore SHRM’s all-new flagships. Content curated by experts. Created for you weekly. Each content journey features engaging podcasts, video, articles, and groundbreaking newsletters tailored to meet your unique needs in your organization and career. Learn More: https://shrm.co/coy63r | 39m 43s | ||||||
| 2/12/26 | ![]() Quick Hits in AI News: From Experimentation to Infrastructure | We’ve used AI to turn our snappy takes on the top AI headlines into a short audio podcast! This week, get the scoop you need about how AI agents are moving from experiment to infrastructure. Read our full Quick Hits in AI News here. Subscribe to SHRM's The AI+HI Project newsletter here. | 5m 25s | ||||||
| 2/3/26 | ![]() AI Isn’t Just Replacing Work — It’s Rewiring Organizations (Part 2) | AI is reshaping how organizations are designed, how value is created, and which capabilities matter most. In part two of our crossover with SHRM’s Tomorrowist podcast, Nichol Bradford and Tomorrowist host Jerry Won continue exploring AI's impact on the workplace with Sangeet Choudary, best-selling author of Reshuffle. They discuss how AI is transforming job design, HR operations, and skills development, while highlighting the shift to continuous learning, the evolving role of HR, and the importance of ecosystem skills. Resources from this Week's Episode - WATCH OR LISTEN TO PART 1: Tomorrowist https://www.shrm.org/topics-tools/flagships/tomorrowist Workforce Planning: The Future of Work https://www.shrm.org/shop/product.html/workforce-planning-the-future-of-work | 29m 53s | ||||||
| 1/29/26 | ![]() Quick Hits in AI News: AI Ambition vs. Organizational Reality | We’ve used AI to turn our snappy takes on the top AI headlines into a short audio podcast! This week, get the scoop you need about scaling AI, displacement risk, the economic effects of AI, and more. Read our full Quick Hits in AI News here.Subscribe to SHRM's The AI+HI Project newsletter here. | 4m 43s | ||||||
| 1/26/26 | ![]() AI Won’t Steal Your Job — Unless You Let It | Worried about AI taking over your job? The key to staying ahead isn't fighting automation — it's understanding how to make it work for you. In this crossover episode with SHRM's All Things Work podcast, our typical host Nichol Bradford becomes the guest, sitting with SHRM’s Anne Sparaco to discuss how to stay ahead in an AI-driven world. Discover how to identify your high-value tasks and use AI as a coworker to offload the repetitive work, giving you more time to focus on what truly matters. Learn why adaptability and creative iteration are your top survival skills and how to prove your value in an AI-driven world. | 27m 03s | ||||||
| 1/20/26 | ![]() Quick Hits in AI News: Data Points to a Complex Reality | We've used AI to turn our "Quick Hits in AI News" column from SHRM's The AI+HI Project newsletter into a short audio podcast! This week, get the scoop you need about future forecasting, AI-driven job displacement, and more. Read our full Quick Hits in AI News here. Subscribe to SHRM's The AI+HI Project newsletter here. | 4m 47s | ||||||
| 1/1/26 | ![]() When AI Gets Too Personal: Managing Employee Attachment and Boundaries at Work | In the new year, episodes of The AI+HI Project will be released biweekly, but you can still get your weekly podcast fix with Tomorrowist! We'll be back with a new episode of The AI+HI Project on January 22. Until then, here’s a great Tomorrowist episode for your enjoyment: Employee attachments to AI can disrupt workplace dynamics and individual well-being. From recognizing signs of overreliance to setting healthy boundaries, this conversation with Julie Carpenter, PhD, breaks down what leaders need to know to foster a balanced, connected workforce where both human and artificial intelligence collaborate effectively — and how to act before personal connections with AI impact organizational culture. Be sure to subscribe to the Tomorrowist podcast and newsletter at www.shrm.org/topics-tools/flagships/tomorrowist. | 27m 53s | ||||||
| 12/25/25 | ![]() Leading with Wisdom: Emotional Intelligence in the AI Era | The leaders who excel in the AI era are those who embrace the human side of leadership. Executive coach Joe Hudson, trusted by AI pioneers like Sam Altman and leaders at Google, DeepMind, and Anthropic, reveals why emotional intelligence, connection, and self-awareness are essential for success. Experience leadership transformation firsthand with a live coaching demo, where Joe tackles a real-world leadership challenge and shares actionable strategies to inspire teams, navigate change, and lead with purpose in the age of AI. Subscribe to The AI+HI Project to get the latest episodes, expert insights, and additional resources delivered straight to your inbox: https://shrm.co/voegyz --- Explore SHRM’s all-new flagships. Content curated by experts. Created for you weekly. Each content journey features engaging podcasts, video, articles, and groundbreaking newsletters tailored to meet your unique needs in your organization and career. Learn More: https://shrm.co/coy63r | 36m 34s | ||||||
| 12/18/25 | ![]() 5 Game-Changing AI Skills HR Leaders Need in 2026 | Ready to lead the future of work? Discover the 5 must-have AI skills (plus a few extras) transforming HR and learn how to unlock human potential, streamline workflows, and make smarter, data-driven decisions. Packed with actionable insights and real-world tips, hosts Alex Alonso and Nichol Bradford will inspire you to embrace AI and thrive in today’s fast-changing workplace. Subscribe to The AI+HI Project to get the latest episodes, expert insights, and additional resources delivered straight to your inbox: https://shrm.co/voegyz --- Explore SHRM’s all-new flagships. Content curated by experts. Created for you weekly. Each content journey features engaging podcasts, video, articles, and groundbreaking newsletters tailored to meet your unique needs in your organization and career. Learn More: https://shrm.co/coy63r | 38m 38s | ||||||
Showing 25 of 88
Pitch Fit is a Pro feature
See how bookable this show is for guests, which brands already advertise, the per-episode ad value, and the best-fit guest and sponsor profile. The numbers are blurred on the free plan.
How readily this show books outside guests like you.
How proven this show is for host-read sponsorships.
For Guests
ProFor Advertisers
ProUpgrade to Pro to unlock guest cadence, sponsor categories, fit scores, and per-episode ad value for this show.
Chart Positions
4 placements across 4 markets.
Chart Positions
4 placements across 4 markets.
