EP 10: WUKA wear and period education for Gen Alpha
From AlphaBites by Kate Pattison and Lucy Sutton
March 23, 2026 · 46 min · Season 2 · Episode 10
About this episode
Kate and Lucy interview Ruby Raut about her journey in transforming period education and breaking cultural taboos surrounding menstruation.
In this powerful episode, Kate and Lucy speak with Ruby Raut - entrepreneur and founder of WUKA - about transforming the way we talk about periods, bodies, and confidence. Ruby shares her journey from growing up in Nepal to building one of the UK's most recognised period-wear brands. She reflects on her childhood as a brave, curious child and the cultural taboos surrounding menstruation that shaped her early experiences. From being excluded during her period to witnessing the stigma faced by women in her community, Ruby explains how these experiences fuelled her determination to create change. What began as a passion for sustainability quickly turned into an entrepreneurial journey. Ruby takes us behind the scenes of building WUKA - from early prototypes and market research to launching on Kickstarter and eventually securing partnerships with major retailers including Tesco, Boots and Decathlon. The conversation also explores the wider mission behind the brand: breaking stigma, improving menstrual education, and helping young people feel confident and informed about their bodies. Ruby shares how initiatives like school education packs and WUKA Talks are helping bridge knowledge…
People in this episode
Hosts: Kate Pattison, Lucy Sutton
Guest: Ruby Raut
Topics covered
- menstrual health
- entrepreneurship
- sustainability
- period education
- cultural taboos
- confidence
Keywords
- WUKA
- period education
- menstrual health
- sustainability
- entrepreneurship
- cultural taboos
- confidence
Mentioned in this episode
Organizations: WUKA, Tesco, Boots, Decathlon
Places: Nepal, UK
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