The Amazon Dual Flywheel Is Not Two Flywheels

About this episode

The episode discusses the misconception that A9 and Rufus operate as two separate flywheels, explaining their shared data layer and differing inputs.

Most Amazon sellers are now running two separate optimization programs, one for A9 keyword search, one for Rufus AI. The premise is wrong. Both systems query the same data layer before reading a single word of your copy. Why do A9 and Rufus require different inputs and what do they actually share? Both systems draw from Cosmo's product knowledge graph, which stores your product as a structured node with backend attribute-value pairs. A9 uses these attributes for keyword indexing. Rufus uses t...

People in this episode

Host: Peter Nobbs

Topics covered

• Amazon sellers
• optimization programs
• A9 keyword search
• Rufus AI
• product knowledge graph
• keyword indexing

Keywords

• Amazon
• A9
• Rufus AI
• optimization
• product knowledge graph
• keyword indexing
• sellers

Mentioned in this episode

Organizations: Amazon, A9, Rufus AI, Cosmo