Amazon Seller Insights

Amazon sellers have realized the impact that brand marketing can have on sales and are quickly adapting their business strategy to suit. So, what should you consider during the transition? This week, we host Brent Zahradnik—a Google and Amazon Ad expert and the founder of AMZ Pathfinder—to talk about the changing landscape of Amazon advertising and its future. We discuss why sponsored ads will remain the foundation of Amazon advertising and the importance of understanding the nuances of ad strategies before outsourcing advertising work.

A brand that boasts a differentiated product line fetches better valuation by aggregators. Hit the play button as our guest for this week, Adrian Johnston, talks about profit calculation, determination of multiples, and other key ways to assess the value of your business and brand. Adrian is an ex-equity trader, corporate strategy consultant, and a co-founder of Una Brands—a VC-funded startup that buys and scales e-commerce businesses in the Asia Pacific region. Join us as he delves into the growth levers needed to scale a brand after acquisition.

Poor inventory management can result in significant revenue losses. With just some small tweaks, and the right data, you can make a significant impact on your bottom line. Tune in as we chat with Eytan Wiener—owner of several multimillion-dollar Amazon businesses and head of GETIDA, a cloud-based auditing and inventory reconciliation service—about using intuitive data analytics to conquer inventory management. Follow along as Eytan walks us through how he built a 30-million Amazon business from the ground up, and why upcoming sellers should enter Amazon with a clear vision and well-thought-out business plan.

A successful brand is either super-premium or super-niched. There is nothing in between. This is what Amazon sellers Dustin Kane and Kris Gramlich of Sellozo— our guests of this week’s podcast— believe. Tune in as we discuss the art of brand development and PPC marketing in the context of their successful Amazon journey. Dustin and Kris share their thoughts on the importance of identifying as an e-commerce venturer rather than an Amazon seller and why you need to focus on promotions outside of Amazon to build a strong brand. These ace sellers-turned-PPC managers suggest a few key things to focus on when starting your journey, including having a conservative initial budget, avoiding hyper-targeted keywords, and limiting  the number of campaigns active at one time.

There’s more to maximize returns on COG other than controlling manufacturing/sourcing costs. Case in point: Better shipping management. This week, we sit down with Bill Carlin— the Chief Marketing Officer of Shipmate Fulfillment— to discuss how you can maximize your COG returns by focusing on what and how you’re spending on your overall shipping. With his years of operating on multiple e-commerce platforms, Bill sheds light on how sellers need to look at shipping in the grand scheme of their e-commerce strategy. We learn how going wrong with seemingly trivial things like dimensional weight and shipping in bulk can put a dent in your profits. Bill also underlines the importance of 3PL handling and how to go about it to avoid delays and improve profitability in the all-crucial Q4.

Having an omnipresent marketing strategy is not just the best way to maximize your sales and conversion rates; it allows you to create more personalized messaging and reach customers more instantly, wherever they are. But that doesn’t necessarily mean that you should be everywhere. And how can you get the best out of each channel? This week, we chat to Blue Tuskr, a marketing agency that helps eCommerce sellers to create an omni-channel marketing approach that ensures your brand voice and style is cohesive across all marketing efforts. We learn how to choose the right marketplace for our business needs, the pros and cons of Walmart, and a step by step plan to layer more channels into your marketing and sales efforts.

Are you struggling to increase your ROI, and in turn, your profit, on Amazon? This week, we chat with Jae Jun from Gorilla ROI about six powerful variables that directly impact your bottom line. Jae reveals how to respond to your session and conversion rates, the one amazingly simple strategy that most sellers overlook to improve profit margin, and how he built his multimillion-dollar Amazon bus

In the past two years, a new generation of heavily-invested firms has formed with the goal of buying Amazon businesses. In some cases, these buyers have hundreds of millions of dollars in the bank. So how can you ensure you don’t sell your Amazon business for less than its worth at exit point? In this episode, we venture into a mysterious, fascinating and fruitful corner of eCommerce. Our guest, Jake Barnett from Fortunet, a leading investment bank specialising in the sale of medium and large e-commerce businesses, shares his thoughts on the best time to sell, what exactly aggregators are looking for, and how to reach the price you want.

The tremendous eCommerce growth in recent times has resulted in more consumers shopping with their eyes. Yet, many sellers are still figuring out what exactly shoppers are looking for. This week, we meet with Kyle Nelson & Eli Libby of Results Imagery (and The Biz Bros podcast) to discuss showcasing your product through photography and video. Learn about the importance of aligning your branding through imagery, the possible creative approaches to your video channel, and balancing emotional and educational conversions.

The Amazon editorial section in organic search on Amazon is a prime place to have your product. The problem is getting access to the publishers that can put you there. This week, we speak to James Falconer of Seller Rocket to unpack the best strategies for effectively getting into the Amazon editorial section. We discuss how to secure these placements, what resources are available to do this, and what are the current opportunities

We speak to Gary Huang, creator of the 7 Figure Seller Summit, to learn about a unique 5-day online event focused on how to build and scale your Amazon business. Listen to Gary break down his 7 tips for taking your business to seven figures, including the one trait he believes separates winners from  losers, what numbers to focus on, and what big trend sellers are hopping on right now to improve product rankings.

What is the best advice we can give you for running a sustainable Amazon FBA business? We speak to Steven Pope, founder of My Amazon Guy and Amazon thought leader, to discuss ZonGuru users' top five most asked questions. Pope shares what you need to be successful, what red flags to look out for before starting, and why PPC, SEO, Merchandising, and Design are the four pillars for a sustainable Amazon account.

Want to know how to stay in stock? Will Amazon penalize you if you run out of stock? And how do you remove inventory from FBA?  Chelsea Cohen, Co-founder of SoStocked, an inventory management company, shares her best tips for managing stock on Amazon. We learn about stock refill notifications, why Amazon might push down a ranking based on inventory location, and why to include your inventory strategy in your marketing plan. What You’ll Learn 04:00 Reserve stock, managing lead time and ranking by a country’s region. 10:40 Amazon’s Inventory Performance Index and storage limits. 15:10 Inventory-minded marketing.