Engineering Attention: How AI Tools Transform Businesses with Jason Everett
From Amplify AI - Integrating Intelligence, Preserving Humanity by Ronsley Seriojo Vaz
December 1, 2025 · 22 min · Episode 150
About this episode
In this episode, Jason Everett shares his contrarian approach to business during the pandemic and how he utilized AI to transform his clients' businesses.
Hey! This is Ep150 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz. What do you do when the entire world shuts down and your clients can't operate? Most coaches refunded everyone and offered sympathy. Jason Everett did the opposite—kept every dollar, showed up daily at 6am, and helped his salon clients triple their business while closed for months. In this episode, discover his contrarian approach to business, how he built a million-dollar product concept in 30 minutes using AI, and why you should engineer demand before you build anything. What You'll Learn: ✅ The "zero refunds" COVID strategy that tripled his business (while competitors folded) ✅ Why most people overplan a day, underplan a year, and underestimate a decade ✅ How to build and test a complete business concept in 30 minutes using AI ✅ The biggest mistake corporate people make when starting a business (E-Myth seizure) ✅ Why you should engineer attention BEFORE creating the product ✅ How to use Sora AI to create massive social media content at scale ✅ The "formation" strategy: What happens when 600 people create content simultaneously ✅ Why entrepreneurship is…
People in this episode
Host: Ronsley Vaz
Guest: Jason Everett
Topics covered
- AI tools
- business transformation
- entrepreneurship
- COVID strategy
- social media content
- product development
Keywords
- AI
- business strategy
- entrepreneurship
- COVID-19
- social media
- product concept
- demand engineering
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