Flipping the Barrel: Building Community in Oil & Gas

About this episode

Rachel Reese discusses community building and leadership in the energy industry with Massiel Diez and Jamie Elrod.

In this episode of An Ounce of Prevention , Rachel Reese sits down with Massiel Diez and Jamie Elrod, founders of Flipping the Barrel , for a candid conversation about influence, credibility, and redefining leadership in the energy industry. What began with a simple introduction quickly evolved into one of the most recognized podcasts in oil and gas. Drawing from Massiel’s field experience and Jamie’s strategic industry background, the two built a platform that earned early access to high-profile CEOs and key decision-makers across the energy sector. Their success wasn’t accidental; it was intentional branding, thoughtful positioning, and a commitment to meaningful conversations in a traditionally conservative industry. But the heart of this episode goes beyond podcast growth. Rachel, Massiel, and Jamie dive into a persistent challenge in the energy space: the perception that women’s conferences lack substance or measurable return on investment. Too often, companies hesitate to sponsor or send female leaders to industry events, questioning the value beyond optics. That skepticism became fuel for action. It’s what led to the creation of the Pursuing Greatness Conference, and later…

People in this episode

Host: Rachel Reese

Guests: Massiel Diez, Jamie Elrod

Topics covered

• community building
• leadership
• women in energy
• podcasting
• business growth

Keywords

• oil and gas
• Pursuing Greatness Conference
• Representation Matters
• ROI

Mentioned in this episode

Products: Flipping the Barrel

Books & works: Flipping the Barrel:, An Ounce of Prevention

Places: Texas

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