
283 – What Data Can’t Tell You – New Coke
From Anecdotally Speaking by Shawn Callahan & Mark Schenk
February 16, 2026 · 16 min
About this episode
This episode explores the limitations of data in understanding true consumer preferences, using the example of New Coke.
In Episode 283 of Anecdotally Speaking, discover how at times data can reveal preferences but not what people truly care about. In Episode 283 of … The post 283 – What Data Can’t Tell You – New Coke appeared first on Anecdote .
Topics covered
- data analysis
- consumer behavior
- marketing
Keywords
- New Coke
- data limitations
- consumer preferences
Mentioned in this episode
Products: New Coke
Books & works: Anecdotally Speaking
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