283 – What Data Can’t Tell You – New Coke

283 – What Data Can’t Tell You – New Coke

From Anecdotally Speaking by Shawn Callahan & Mark Schenk

February 16, 2026 · 16 min

About this episode

This episode explores the limitations of data in understanding true consumer preferences, using the example of New Coke.

In Episode 283 of Anecdotally Speaking, discover how at times data can reveal preferences but not what people truly care about. In Episode 283 of … The post 283 – What Data Can’t Tell You – New Coke appeared first on Anecdote .

Topics covered

  • data analysis
  • consumer behavior
  • marketing

Keywords

  • New Coke
  • data limitations
  • consumer preferences

Mentioned in this episode

Products: New Coke

Books & works: Anecdotally Speaking

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