Jim Henson Company veteran ALEX ROCKWELL on her journey and today's kids' content market

About this episode

Alex Rockwell discusses her extensive experience in kids' content and the evolving animation landscape.

Alex Rockwell, Jim Henson's long-time right-hand woman, talks kids' content in today's animation landscape. From her experience wrangling muppets to her work on beloved kids' shows like Slumberkins and Word Party, Alex has gotten to grips with kids' content in just about every format. Tune in to find out how to identify your audience, how to find the "sticky things" that create confidence in the room when pitching, and how content trends are changing to accommodate the stark issues facing kids today.

People in this episode

Guest: Alex Rockwell

Topics covered

• kids' content
• animation landscape
• content trends
• audience identification
• pitching techniques

Keywords

• kids' content
• animation
• Jim Henson
• Slumberkins
• Word Party
• content trends
• audience

Mentioned in this episode

Organizations: Jim Henson Company

Books & works: Slumberkins, Word Party

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