How to Run a Business Out of the Ground: Permaculture and Corporate Leadership with Vincent & Caroline Jeanteur

About this episode

The episode discusses how permaculture principles can transform business leadership and strategy.

How can the principles of tending a sustainable garden transform the way we lead in business? In this episode, Sonja and Jamie talk with Caroline and Vincent Jeanteur, co-founders of executive coaching firm Emergentiel, about weaving permaculture principles into business strategy. Rooted in ethical land stewardship, permaculture offers a powerful framework for reimagining how organizations use resources, engage teams, and measure success, much as you would when growing food for harvest. Caroline and Vincent share how trust, vulnerability, and open dialogue can spark innovation, and how “edge thinking”—seeking ideas from unexpected places and valuing out-of-the-box directions—fuels creative breakthroughs. The conversation also explores nature as a coaching tool, helping leaders gain new perspectives and strengthen team dynamics through shared observation. From decentralization to multi-local strategies, we invite our audience to rethink leadership, cultivate resilience, and embrace a more human-centered approach to corporate leadership by looking to the land as teacher.

People in this episode

Hosts: Sonja Ernst, Jamie Hardy

Guests: Caroline Jeanteur, Vincent Jeanteur

Topics covered

• permaculture
• business leadership
• sustainability
• innovation
• team dynamics
• corporate strategy

Keywords

• permaculture
• sustainable business
• leadership
• innovation
• team dynamics
• corporate strategy
• ethical stewardship

Mentioned in this episode

Organizations: Emergentiel

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