🎙️ The Upside Down of Dues: Pricing vs. Perception

About this episode

The episode discusses the challenges associations face with membership dues and the impact of perception on pricing strategies.

Send us Fan Mail Membership dues feel maxed out. But the financial pressure on associations keeps rising. In the latest episode of Association Transformation, co-hosts Elisa Pratt and Andrew Chamberlain sit down with Dr. Michael Carr-Tatonetti, CPP, CAE, Certified Pricing Professional and CEO of Pricing for Associations, to unpack what’s really happening beneath the surface. This conversation explores: ▪️ Why dues increases are hitting resistance ▪️ How perception — not math — drives pricing ...

People in this episode

Hosts: Elisa Pratt, Andrew Chamberlain

Guest: Dr. Michael Carr-Tatonetti

Topics covered

• membership dues
• pricing strategy
• perception vs. reality
• financial pressure
• association management

Keywords

• membership dues
• pricing
• associations
• financial pressure
• perception

Mentioned in this episode

Organizations: Pricing for Associations

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