A Conversation with Running USA's Executive Director Shawn Sullivan | Athlete Insights Ep. 71

A Conversation with Running USA's Executive Director Shawn Sullivan | Athlete Insights Ep. 71

From Athlete Insights by Yash Padhye

November 8, 2025 · 28 min · Season 1 · Episode 71

About this episode

Shawn Sullivan discusses his career in sports and insights on college athletics.

In this episode of Athlete Insights, we sit down with Shawn Sullivan, Executive Director of Running USA, to explore his incredible career journey through the world of sports. From his early days as a Sports Information Director at UIC, to leading marketing and fan engagement at Ball State, to his time with the Horizon League, Shawn shares valuable insights on the evolution of college athletics and the differences between working at the institutional level versus the conference level. Whether you’re a student, aspiring sport professional, or simply a fan of the business side of athletics, this conversation offers a behind-the-scenes look at how sports organizations operate and evolve.Subscribe for more conversations with athletes, coaches, and sport executives shaping the future of the game.

People in this episode

Host: Yash Padhye

Guest: Shawn Sullivan

Topics covered

  • sports career
  • college athletics
  • sports organizations
  • marketing
  • fan engagement

Keywords

  • Shawn Sullivan
  • Running USA
  • college athletics
  • sports marketing
  • fan engagement

Mentioned in this episode

Organizations: Running USA, UIC, Ball State, Horizon League

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