Atlantic IMPACT

Atlantic Impact is now Raising Impact: Storytelling for Nonprofits. We’re expanding beyond Atlantic Canada and speaking with organizations across the country about how they're using storytelling in their work.In this episode, we venture to Ontario to speak with Marvin Karon, Director of Shakespearience Performing Arts, which uses interactive Shakespeare-based programs to challenge young people (and adults) and build soft skills like confidence, communication, and resilience. Throughout the conversation, he tells powerful stories of how some of his students were transformed, while weaving in practical advice for nonprofits like how Shakespearience built an inventory of over a thousand testimonials, why video is the next frontier, and the importance of making sure your storytelling is “a living, breathing thing.”00:00 Season Relaunch and Guest Intro01:47 Mission, Programs, and How Shakespeare Transforms Students08:53 The Power of Shakespearean Language09:56 The Challenge of Awareness13:25 Collecting Testimonials and Video Proof16:38 How Shakespearience Gathered 1,000 Testimonials19:12 Consent and Media Release Basics20:09 Student Story: From Inferiority to Empowerment24:04 Storytelling Advice for Other Nonprofits25:32 How Listeners Can Help and Why It Matters31:08 Final Reflections and Closing CreditsFind out more about Shakespearience Performing ArtsWebsite: shakespearience.caFacebook: facebook.com/ShakespeariencePerformingArtsYouTube: youtube.com/@shakespearienceperforminga5667“Sizzle Reel”: youtu.be/JS3O5bZhby0?si=_R9FaFFYsYEYf0ilAbout the Raising Impact: Storytelling for Nonprofits podcastRaising Impact: Storytelling for Nonprofits, is a podcast where we explore how storytelling helps nonprofits strengthen fundraising and move their missions forward. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage. If your organization could use help turning its stories into stronger fundraising, visit collaborativecause.ca.New episodes are released monthly. Follow the show on Spotify or Apple Podcasts to be notified when they’re published. The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by Storied Places Media.

“ Storytelling is imperfect and very human. And that's what makes it accessible.” In this episode, Lynn Panting of Business and Arts NL joins us to talk about storytelling, creativity, and connection. Lynn shares insights into the organization’s new Narrative Marketing Initiative, how to prioritize storytelling when capacity is limited, and the value of starting small and staying consistent.00:30 Introducing Lynn Panting and Business and Arts NL03:44 The Narrative Marketing Initiative09:35 Mentorship Success Stories13:11 Best Formats for Storytelling14:54 How to Get Started With Storytelling18:07 Overcoming Capacity Challenges21:15 The Role of Consistency and Regularity in Storytelling22:00 How Artists Benefit from Sharing Their StoryFind out more about Business and Arts NL Website: businessandartsnl.comInstagram: instagram.com/businessandartsnlFacebook: facebook.com/BusinessandArtsNLX: x.com/BizArtsNLYouTube:youtube.com/channel/UC3bzv4IcmsrmwrOgOsRrz-gLinkedIn: linkedin.com/company/business-and-arts-nlAbout the Atlantic IMPACT podcastAtlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage. Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at collaborativecause.ca/stories.The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by Storied Places Media.

People relate to people, not institutions. That’s why Hillary Webb, the Valley Regional Hospital Foundation’s Fund Development Manager, thinks of fundraisers as not just facilitators of funds but as stewards of stories. In this episode, Hillary shares her helpful and actionable “Five I’s of Storytelling,” advice for sharing sensitive or negative stories, and why she doesn’t see charitable organizations as competitors.00:41 Guest Introduction: Hillary Webb03:45 Fundraisers: Facilitators of Funds, Stewards of Stories06:53 Impactful Example: Sharon’s Story09:40 The Five I's of Storytelling13:50 Correcting Perceptions of How Healthcare is Funded16:07 How Hillary Collects Stories18:40 Collaboration in Atlantic Canada’s Nonprofit Sector21:10 Sharing Sensitive or Negative Stories27:56 The Experience For People Whose Stories Are Told30:43 Strengthening Social Media Through Trial and Error34:14 VRHF’s Current Needs and How to SupportFind out more about the Valley Regional Hospital FoundationVRHF Website: vrhfoundation.caVRHF Facebook: facebook.com/vrhfoundationVRHF Instagram: instagram.com/vrh_foundationAbout the Atlantic IMPACT podcastAtlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage. Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at collaborativecause.ca/stories.The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by Storied Places Media.

Atlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage. Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at collaborativecause.ca/stories.The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by Storied Places Media.