Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 7 chart positions in 7 markets.
By chart position
- 🇦🇺AU · Marketing#1255K to 30K
- 🇬🇧GB · Marketing#1605K to 30K
- 🇪🇸ES · Marketing#5300K to 800K
- 🇮🇳IN · Marketing#8810K to 30K
- 🇷🇴RO · Marketing#1130K to 100K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
182K to 515K🎙 ~2x weekly·200 episodes·Last published 4d ago - Monthly Reach
Unique listeners across all episodes (30 days)
363K to 1.0M🇪🇸78%🇷🇴10%🇦🇺3%+4 more - Active Followers
Loyal subscribers who consistently listen
145K to 412K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
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Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
Joe Glover: The Power of In-Person Events in the Age of AI
May 12, 2026
53m 28s
How LLMs Are Reshaping Content - From Creation to Visibility
May 5, 2026
57m 33s
Kelly Hopping: Strong brand is the only way to shorten the B2B sales cycle
Apr 28, 2026
57m 21s
Obviously Awesome: April Dunford’s 2026 Positioning "Do-Over"
Apr 21, 2026
55m 17s
Why Buyers Want to Own the Journey: Nick Turner on Self-Service
Apr 14, 2026
1h 09m 27s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/12/26 |  Joe Glover: The Power of In-Person Events in the Age of AI | AI is flooding every inbox, feed, and funnel, and it does a lot of the heavy lifting. So why is the one of the most powerful things in your demand gen toolkit something that's been around since humans first gathered around a fire?Joe Glover has built a community of 50,000+ marketers. In this episode of the Attributed podcast, The Marketing Meetup founder breaks down why in-person events have quietly become a strategic necessity in modern marketing.What we’ll talk about:- Why AI can predict data, but only events can create "meaningful accidents."- How face-to-face interaction bypasses the skepticism of the AI era.- Using physical meetups to turn passive followers into active advocates.- Strategies for making in-person gatherings feel essential, not exhausting.Tune in to discover why the future of high-tech marketing is, ironically, higher-touch than ever.Follow Joe Glover on LinkedIn: https://www.linkedin.com/in/josepheglover/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io | 53m 28s | ||||||
| 5/5/26 |  How LLMs Are Reshaping Content - From Creation to Visibility | AI is everywhere - but how do you actually show up inside it?As LLMs (ChatGPT, Claude, Gemini etc.) become a primary way buyers discover and evaluate solutions, B2B marketing teams face a new challenge:It’s no longer just about ranking on Google, but also about being surfaced, cited, and recommended by AI.Join Steffen Hedebrandt, co-founder and CMO at Dreamdata, and a panel of seasoned B2B leaders as they unpack how content strategies are evolving - from production and distribution to LLM visibility and influence.Together, they’ll share how they’re adapting to a world where awareness isn’t just built in channels - but inside the models themselves.What you’ll learn:✔️ How to create content that LLMs can understand, trust, and surface in responses.✔️ Tactics for increasing your brand’s visibility and recall inside AI-generated answers.✔️ How buyer journeys are shifting as LLMs become a key discovery layer and what to do about it.✔️ New ways to measure success when traffic is replaced by influence and inclusion in AI outputs.✔️ The frameworks and skills needed to compete for attention inside LLMs, not just outside them.The Panelists:Sooraj Shah, Content Marketing Lead at Aikido SecurityDaisy Shevlin, Leading SEO/GEO at CognismAnna Puig, Senior Growth Marketer at OrbFollow Sooraj Shah on LinkedIn: https://www.linkedin.com/in/soorajshah/Follow Daisy Shevlin on LinkedIn: https://www.linkedin.com/in/daisy-shevlin-5a0409b2/Follow Anna Puig on LinkedIn: https://www.linkedin.com/in/annakpuig/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io | 57m 33s | ||||||
| 4/28/26 |  Kelly Hopping: Strong brand is the only way to shorten the B2B sales cycle | It’s a sad truth, but many B2B leaders still treat “brand” as fluffy stuff, something to worry about once the “real” marketing work is done.But when 81% of the buyer’s journey happens before sales even get involved, your brand can be your most efficient conversion lever.In this episode of Attributed, Steffen Hedebrandt sits down with Kelly Hopping, CMO at 6sense, to talk about her "Performance Branding" framework. She’s led marketing at Fortune 500 giants Dell and Kraft Foods and scaled the AI powerhouse Demandbase. She’s got the experience, so she’ll be sharing how she bridged the gap between consumer-style storytelling and high-velocity B2B revenue engines.What you’ll learn in this session:- Why a strong brand narrative is the only thing that shortens the sales cycle when the buyer won't talk to a human.- How Kelly structured her teams to own 95% of the company pipeline by aligning Brand, Demand, and SDRs under one mission.- Why shared metrics between the CMO and Head of Sales are the only way to scale "Performance Branding."- How to make sure your brand shows up when buyers (and LLMs) are researching your category behind the scenes.If you’ve ever been told to “just run more ads” when the pipeline is down, this one’s worth your time. Follow Kelly Hopping on LinkedIn: https://www.linkedin.com/in/kellyhopping/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io Sign up for our next Live Sessions:How LLMs Are Reshaping Content - From Creation to VisibilityJoe Glover: The Power of In-Person Events in the Age of AIMark Ritson: Making B2B Marketing Work BetterHow to Win B2B LinkedIn Ads (272-Day Deals) with Anthony Blatner | 57m 21s | ||||||
| 4/21/26 |  Obviously Awesome: April Dunford’s 2026 Positioning "Do-Over" | Seven years ago, April Dunford wrote the book on B2B positioning. After 100,000 copies sold and 200+ more client projects, she’s back with us for the second year running to share what she’s learned since and what she’s changing.The 2026 Expanded Edition of Obviously Awesome is a refinement of the craft. April reveals why she’s collapsed her 10-step process into a streamlined 5-step framework and how she’s finally solving the "Value Gap" where most marketers get stuck.We’ll dive into:- The 10-to-5 Shift: Why she reorganized the framework to better separate pre-work from core strategy.- Solving for "Value": New tactics for the hardest step in the process: defining differentiated value.- The Execution Bridge: How to ensure your positioning doesn't die in a slide deck and actually makes it into the sales pitch.- Scaling Up: New guidance for multi-product companies struggling with complex portfolios.Join us for a masterclass in how positioning has evolved from a "static concept" into a "battle-tested execution playbook" for 2026.Follow April Dunford on LinkedIn: https://www.linkedin.com/in/aprildunford/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io Sign up for our next Live Sessions: Leslie Venetz: Why Your B2B Outbound is Killing Your BrandHow LLMs Are Reshaping Content - From Creation to VisibilityJoe Glover: The Power of In-Person Events in the Age of AIMark Ritson: Making B2B Marketing Work BetterHow to Win B2B LinkedIn Ads (272-Day Deals) with Anthony Blatner | 55m 17s | ||||||
| 4/14/26 |  Why Buyers Want to Own the Journey: Nick Turner on Self-Service | The B2B buying journey has officially flipped. Buyers are now willing to hand over their most sensitive CRM data to start a free trial without ever talking to a sales rep.In this special crossover episode, we’re sharing a conversation from the Aulium Podcast featuring our very own CEO, Nick Turner. Nick joins hosts Thomas Viguier and Markus Perkumas to break down why fighting this shift in buyer autonomy is a losing game and how Dreamdata leaned into this trend to fuel a $55M Series B.Nick draws on 15 years of GTM experience including leading U.S. expansion for European SaaS companies like Botify to explain how trust frameworks and interactive demos have made self-service adoption the new standard, even for complex, data-sensitive products.Inside this episode:The Death of the Gatekeeper: Why 10,000+ employee companies now start free trials on their own.Trust as a Catalyst: How GDPR, SOC 2, and data ownership frameworks actually enable buyer confidence.The PLG Engine: The role of open APIs in accelerating product-led growth.Sales-Led vs. Self-Service: Why resisting modern buyer preferences is a recipe for losing deals.Scaling a Global Culture: How Nick leads a Danish-founded company with 65 employees across 28 nationalities.Follow Nick Turner on LinkedIn: https://www.linkedin.com/in/cnickturner/Follow Aulium Podcast here: https://open.spotify.com/show/3QYrAWhRj3Twzi6rc1pLNqThanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io Join our next Live Sessions Here:Leslie Venetz: Why Your B2B Outbound is Killing Your BrandJoe Glover: The Power of In-Person Events in the Age of AIMark Ritson: Making B2B Marketing Work BetterHow to Win B2B LinkedIn Ads (272-Day Deals) with Anthony Blatner | 1h 09m 27s | ||||||
| 4/7/26 |  Data Storytelling: How Carta Wins the Content Game | How do you turn raw, proprietary data into the most talked-about content on LinkedIn?With AI gunk swamping our feeds and search results, packaging original data is one of the few remaining unfair advantages you can leverage as part of your content strategy.Peter Walker, Head of Insights at Carta, will be joining us to give his two cents on Carta’s data-storytelling engine, sharing how he transforms complex benchmarks into viral insights that drive authority, trust, and (most importantly) massive engagement.What you’ll learn:- How to identify the "human" story hidden inside large datasets.- Peter’s process for moving from raw data to a published post quickly.- Why data-backed content is the strongest weapon for winning the private capital market.- How to package insights for different platforms to ensure maximum reach.Follow Peter Walker on LinkedIn: https://www.linkedin.com/in/peterjameswalker/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io Join our next Live Session Here:Leslie Venetz: Why Your B2B Outbound is Killing Your BrandJoe Glover: The Power of In-Person Events in the Age of AIMark Ritson: Making B2B Marketing Work BetterHow to Win B2B LinkedIn Ads (272-Day Deals) with Anthony Blatner | 55m 39s | ||||||
| 3/31/26 |  Raising $55M When You're Not "AI-Native" | Nick Turner, CEO @ Dreamdata | In this special crossover episode, we’re bringing you a deep dive from the Topline Podcast. Our very own CEO, Nick Turner, joins Sam Jacobs to pull back the curtain on one of the most intense fundraising rounds in recent memory.Stepping from CRO into the CEO role is a massive shift on its own. Doing it while simultaneously launching a $55M Series B in a market that turned cold on everything except "AI-native" startups? That’s a masterclass in resilience.What we cover in this episode:The 73-Investor Sprint: Nick reflects on the grueling six-week journey of pitching 73 different VCs and the reality of modern fundraising.The "AI-Native" Hurdle: How to prove value and secure capital when you aren't leading with an AI-first pitch in an AI-obsessed market.Revenue Durability: Why investors are skeptical of "flash in the pan" growth and why profitable, efficient scaling is the only way to win today.From CRO to CEO: Nick’s personal transition into the top job and how his commercial leadership background shaped his approach to the Series B.Whether you’re a founder looking for a reality check on the current VC landscape or a marketer trying to understand how to prove "revenue durability," this conversation is packed with raw, unfiltered insights.Follow Sam Jacobs on LinkedIn: https://www.linkedin.com/in/samfjacobs/Follow Nick Turner on LinkedIn: https://www.linkedin.com/in/cnickturner/Follow Topline Podcast here: https://open.spotify.com/show/0sMemOFdCtzkxINozlqp4rThanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io Join our next Live Sessions: Leslie Venetz: Why Your B2B Outbound is Killing Your BrandJoe Glover: The Power of In-Person Events in the Age of AIMark Ritson: Making B2B Marketing Work BetterHow to Win B2B LinkedIn Ads (272-Day Deals) with Anthony Blatner | 25m 24s | ||||||
| 3/24/26 |  Mastering Paid Media at Scale with Rex Gelb | This session will be a behind-the-scenes look at what it takes to scale paid media into a predictable growth engine.You’ll be learning from the best.After leading HubSpot’s global paid media engine for a decade, and growing it from a $20K experiment into a 20-person powerhouse with a $750m ad spend, Rex Gelb founded Summit Chase to help the world’s most innovative brands achieve rapid growth.He’s helped category-defining companies like Ramp, Vercel, and Reddit break through growth plateaus and turn paid media into a high-velocity revenue driver, not just a source of clicks.What you can expect from this session:- The HubSpot Scaling Framework: The step-by-step evolution of a global B2B ad program across 15+ countries and 6 languages.- Breaking Growth Plateaus: How to identify the "stalling points" in your account and the specific levers needed to unlock the next level of scale.- The 90% Rule of Failure: Why most B2B campaigns fail and how to build an experimentation engine that identifies winners with surgical precision.- Platform Synergy (Google, Meta, LinkedIn): How to balance your budget across platforms to optimize for pipeline and LTV rather than vanity metrics.- Hands-on Strategy for B2B & SaaS: Real-world tactics for using intent-based data to drive meaningful business growth for complex professional services.Follow Rex Gelb on LinkedIn: https://www.linkedin.com/in/rex-gelb-43445b1b/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io | 56m 17s | ||||||
| 3/17/26 |  Personal Branding for the "Quiet" B2B Expert with Goldie Chan | Why is the “Cringe Factor” one of the biggest hurdles in B2B marketing?Most B2B organizations are powered by brilliant, introverted subject matter experts: the engineers, data scientists, and technical founders who have the deep insights the market craves.These experts aren’t known to shove themselves into the limelight, with personal branding feeling more like a cry for attention than a good business decision.In this session, we are joined by Goldie Chan, the "Oprah of LinkedIn," Forbes columnist, and author of Personal Branding for Introverts. Goldie has spent her career bridging the gap between high-level tech and human-centric storytelling.We’ll chat about how B2B marketers can harness their technical voice without feeling like an influencer.What we will cover:- The 5 C’s Framework: Goldie’s logical, step-by-step approach to building a brand through Clarity, Consistency, Competency, Confidence, and Community.- Reputation vs. Personal Brand: How to help your experts understand that if they don’t tell their story, the market will tell it for them.- Minimum Viable Content (MVC): Strategic ways to get high-value insights onto LinkedIn without the burnout of daily posting.- The "Teacher" Mindset: Shifting the narrative from "self-promotion" to "industry education" to get immediate buy-in from quiet experts.Follow Goldie Chan on LinkedIn: https://www.linkedin.com/in/goldie/Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io | 43m 20s | ||||||
| 3/10/26 |  Beyond the Launch: Building Impact with Product-Led Marketing | Most product marketers are stuck on a "launch hamster wheel" racing to hit a ship date, cranking out assets, then immediately jumping to the next one. Rinse and repeat.Here’s the thing: real growth doesn't happen in the release notes. It happens when you build sustained, product-focused campaigns that drive value long after launch day.Jason Oakley gets it. As a PMM coach and former founding PMM at Klue and Chili Piper, he’s been there. He’s joining us to talk about making the shift from "announcement-led" to "impact-led" marketing, and how to leverage AI so you can focus on the work that moves the needle without burning out.What you’ll learn:- How to move away from the "one-and-done" launch mentality.- Strategies for building long-term momentum post-launch.- Practical ways to use AI to automate the "hamster wheel" tasks and focus on high-level strategy.- How early-stage PMMs can prioritize work that leadership actually cares about.Follow Jason Oakley on LinkedIn: https://www.linkedin.com/in/oakleyjason/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io | 57m 27s | ||||||
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| 3/3/26 |  The Turtle Method: How to win in B2B by going slow with Bo Moller | For 20 years, Bo Møller has built B2B companies the unfashionable way.No growth hacks.No stretch goals.No corporate theatre.From software consulting to multiple SaaS businesses and most recently a $20M+ exit with EasyPractice, Bo has repeatedly shown that long-term thinking beats short-term speed.In this conversation, we unpack The Turtle Method: a deliberate, slow approach to building and scaling B2B companies that actually last.We’ll talk about:- Why “move fast” is often the most expensive advice in B2B- What going slow really means in product, pricing, sales, and growth- How patience, focus, and realistic expectations compound over time- Lessons from building and investing across multiple SaaS companies- What B2B teams should stop rushing — and what they should double down on instead.This is a session for B2B founders and marketers who care more about durable revenue than vanity metrics and who believe that sometimes, the smartest way to win is to slow down.Follow Bo Møller on LinkedIn: https://www.linkedin.com/in/moelleren/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Langsom.com – This is Bo’s core company, built entirely on the "Slow and Steady" philosophy we discussed today. It’s the home for his consulting and the Turtle Method framework.PingPuffin.com – An insanely simple uptime monitoring tool. It does one thing perfectly: it lets you know if your website goes down, without any unnecessary "noise" or complex features.Alunta.com – A super simple subscription management tool designed to help you stay organized and keep track of recurring costs with minimal effort.Anyhoa.com – A modern, streamlined system for Homeowner Associations (HOAs), replacing outdated legacy software with a clean, digital-first approach.Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io | 55m 25s | ||||||
| 2/24/26 |  How to Use AI to Automate GTM Workflows to Drive Pipeline | Join us for an inside look at the future of GTM with Saima Rashid, CMO at Workhuman.She’s a five-time award-winning marketing and RevOps leader who’s spent her career working between data and Demand Gen.In this session, she’ll give a no BS explainer on how B2B leaders can use AI to automate complex workflows that save time and actively drive pipeline growth.Saima will draw on her experience leading world-class GTM teams and share her take on how to build an AI-ready marketing organization.Not convinced yet? Here’s more details on the session:- Tips on uniting Demand Gen, RevOps, and BDR teams so that AI implementation scales across the entire funnel.- Identifying and automating high-friction GTM tasks that currently stall your pipeline.- The metrics and insights CMOs should prioritize when integrating AI into their strategy.- Actionable steps to move from manual processes to an automated, intelligent GTM engine.Follow Saima Rashid,on LinkedIn: https://www.linkedin.com/in/saima-rashid/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io | 51m 49s | ||||||
| 2/17/26 |  Martina Lauchengco: What Great B2B Product Marketing Looks Like in 2026 | Product marketing isn’t just a function - it’s the bridge between what you build and how your market understands, adopts, and loves it.In this session, Martina Lauchengco (Partner at Costanoa Ventures and product marketing partner at Silicon Valley Product Group) shares her vision for what great product marketing looks like in 2026 and beyond.Drawing on three decades of experience in product, marketing, and go-to-market strategy, Martina will unpack how the discipline has evolved and what top teams are doing differently today.You’ll discover:- Why positioning and deep customer understanding must drive every decision- How product marketing connects product, market, and revenue in a world where buyers self-educate online- What the best product marketers do to enable evangelism and true adoption, not just awareness- How product, marketing, and sales can partner to shape narratives that stickThis conversation goes beyond tactics.It’s about the purpose of product marketing and how the most successful companies infuse it into their strategy and growth.Whether you lead PMM, demand gen, or go-to-market, you’ll walk away with ideas you can use immediately.Follow Martina Lauchengco on LinkedIn: https://www.linkedin.com/in/martinalauchengco/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io | 50m 01s | ||||||
| 2/10/26 |  Rory Sutherland: The Irrational B2B Buyer & What it Means in 2026 | B2B marketing assumes buyers are rational. They probably aren’t.Buying decisions are shaped by fear, status, reassurance, and habit. Committees amplify uncertainty.Data increases confidence but not always wisdom.In this session, Rory Sutherland explores how B2B decisions are really made.What this means for ads, messaging, and persuasion.Why logic often loses to psychology.Why brands matter more in complex B2B than we like to admit.We’ll talk about measurement, but not as an answer machine.Data as a way to reduce noise. Not to replace judgment.Rory will challenge the idea that better dashboards automatically lead to better decisions.What effective ads actually do in high-risk B2B choices. And why over-optimisation can quietly destroy value.This session is for B2B marketers. For those navigating complex buying journeys. And for anyone who suspects that the real advantage lies in how marketing is framed, not just how it’s measured.Follow Rory Sutherland on LinkedIn: https://www.linkedin.com/in/rorysutherland/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io Join our next Live sessions: Leslie Venetz: Why Your B2B Outbound is Killing Your BrandJoe Glover: The Power of In-Person Events in the Age of AIMark Ritson: Making B2B Marketing Work BetterHow to Win B2B LinkedIn Ads (272-Day Deals) with Anthony Blatner | 50m 48s | ||||||
| 2/3/26 |  From CRO to CEO: Nick Turner on scaling Dreamdata and building trustworthy AI | For this episode of Attributed, we’re bringing you a special guest appearance from Dreamdata’s own CEO, Nick Turner, on The SaaS Revolution Show.In this conversation with host Alex Theuma, Nick pulls back the curtain on his transition from CRO to CEO and shares the gritty reality of scaling a B2B SaaS company in 2026. As AI moves past the "hype" phase, Nick explains why data integrity and trust are the only currencies that matter when building for finance teams and boards.What’s covered in this episode:The Leadership Shift: Nick’s personal journey from CRO to CEO and how his perspective on growth has evolved.AI as Context, Not Just Automation: Why Dreamdata treats AI as a system of context rather than just a tool for efficiency.The $55M Series B & Beyond: How growth-stage investors are currently evaluating fundamentals like retention and data accuracy.The Risks of "Black Box" AI: Why applying generative agents to complex revenue and attribution data requires extreme caution.Building for 2026: Practical advice for founders on building sustainable, predictable SaaS businesses in a shifting market.This episode is a repost from The SaaS Revolution Show, hosted by SaaStock founder Alex Theuma.Follow Alex Theuma on LinkedIn: https://www.linkedin.com/in/alextheuma/Follow Nick Turner on LinkedIn: https://www.linkedin.com/in/cnickturner/Follow The SaaS Revolution Show: https://podcasts.apple.com/gb/podcast/the-saas-revolution-show/id985731540Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io | 30m 00s | ||||||
| 1/27/26 |  Daniel Murray: The Feed Is the New Funnel - How B2B Discovery Works in 2026 | B2B buyers don’t start with Google anymore.They start in the feed.LinkedIn. Podcasts. Creators. Comments. DMs.Discovery happens before intent.Before clicks.Before forms.In this session, Daniel Murray breaks down how modern B2B buyers actually discover brands in 2026.Why trust is built in public.Why consistency beats campaigns.And why most funnels don’t reflect reality.We’ll talk about what this means for content, ads, and messaging.What earns attention in the feed.What gets ignored.And how paid and organic need to work together.Less theory.More real-world patterns.And clear ideas B2B marketers can apply immediately.Follow Daniel Murray on LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io | 50m 40s | ||||||
| 1/20/26 |  2026 B2B Marketing: Trends, Tactics, and Predictions | What breakthrough trends will redefine success for marketers in 2026?Which high-impact tactics will separate market leaders from the rest?And how should your strategy evolve to keep up with AI, hyper-personalization and demand creation?Join us for a panel featuring top B2B SaaS marketing leaders where we answer these questions.The panelists:Francesca Pavan, Demand Generation Director at LegoraCasper Emil Sciuto Rouchmann, Founder at SparkForceHugo Pereira Fractional CMO at Frends iPaaSThe host: Steffen Hedebrandt - CMO and Co-founder at DreamdataWhat we’ll cover:- Trends and breakthroughs that could reshape B2B marketing in 2026.- Actionable lessons from the most successful demand creation and revenue-focused campaigns of 2025.- The strategies and legacy channels you should retire or rethink- The emerging strategies (e.g., AI integration, community-led growth, dark social channels) that could dominate.- Practical advice on how to align your marketing plan and budget with your B2B buyer journey.Follow Francesca Pavan on LinkedIn: https://www.linkedin.com/in/francesca-pavan-467a0bb2/Follow Casper Rouchmann on LinkedIn: https://www.linkedin.com/in/casper-rouchmann-growth-hacker/Follow Hugo Pereira on LinkedIn: https://www.linkedin.com/in/hugosbpereira/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io | 55m 58s | ||||||
| 1/13/26 |  Scrappy ABM: Enable Your Customers' Revenue Growth | How can you empower your customers to build high-impact account-based marketing (ABM) programs?We’ll be joined by Mason Cosby, Founder of Scrappy ABM. He’ll draw from his experience generating over $15M in sourced revenue with a 16X ROI, and share the repeatable, scrappy processes and customer-centric strategies necessary to help your clients succeed with ABM (without the hefty price tag).What you’ll learn:- How to create effective, repeatable ABM processes for customers who need to prove ABM works without massive initial investment.- Mastering the art of shifting customer focus from generic pitching to personalized approaches that lead to longer retention and higher-value buying.- How to translate ABM efforts into tangible results, using creative thinking and clear market focus to source millions in revenue, just like Mason's clients.Follow Mason Cosby on LinkedIn: https://www.linkedin.com/in/masoncosby/Follow Andrea Coloma on LinkedIn: https://www.linkedin.com/in/andrea-coloma/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io | 55m 39s | ||||||
| 1/6/26 |  Make It Punchy: Messaging That Sells in B2B Tech (Reposted Episode) | Join us for a session with Emma Stratton, founder of Punchy and author of Make It Punchy. Emma has helped top B2B tech companies sharpen their positioning and messaging to stand out and sell more.In this conversation, hosted by Steffen Hedebrandt, we’ll explore:- How to craft messaging that resonates and drives action.- Why clarity and buyer-focused language are your ultimate marketing tools.- Practical tips to tell stories that connect, differentiate, and boost sales.This session is perfect for anyone refining their brand’s positioning or gearing up for their next big campaign. Whether you’re crafting a pitch or shaping a product narrative, you’ll walk away with actionable strategies to make your messaging truly punchy.Don’t miss the chance to learn from one of the best in B2B messaging!Follow Emma Stratton on LinkedIn: https://www.linkedin.com/in/emma-stratton-punchy/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io | 53m 35s | ||||||
| 12/30/25 |  10 Underutilized LinkedIn Ads Best Practices with AJ Wilcox (Reposted Episode) | Join LinkedIn Ads expert AJ Wilcox, founder of B2Linked, as he shares 10 often-overlooked tips to help you get more from your LinkedIn Ads. These actionable best practices are designed to boost ad performance while keeping your costs in check.What You’ll Learn:- Proven strategies to increase reach and engagement on LinkedIn- How to scale your ad campaigns without inflating your budget- Exclusive insights from AJ’s experience managing over $150M in LinkedIn Ads, including for top spendersFollow AJ Wilcox on LinkedIn: https://www.linkedin.com/in/wilcoxaj/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io | 55m 53s | ||||||
| 12/23/25 |  B2B Positioning Jujitsu: Turn Competitor Strengths into Your Advantage (Reposted Episode) | Stop playing defense and start playing offense.Join Dreamdata's CMO, Steffen Hedebrandt, for a session with positioning powerhouse and best-selling author April Dunford, known for “Obviously Awesome” and “The Sales Pitch”.In this session, we’ll dive into April’s unique approach to B2B Positioning Jujitsu – a strategic twist on traditional positioning designed for competitive markets. It’s not just about standing out — it’s about smartly reframing your competitors in the minds of customers and using their perceived strengths to sharpen your own edge.Discover how to:- Master the core principles of Positioning Jujitsu to differentiate your offerings.- Apply this distinct approach to navigate complex B2B buying journeys.- Use data-driven insights to fine-tune your strategy and win deals.- Counter competitor advantages by understanding dynamics like market leader vs. challenger, platform vs. best-of-breed, and price-based positioning.- Avoid common pitfalls that undermine your efforts, even with good positioning.Follow April Dunford on LinkedIn: https://www.linkedin.com/in/aprildunford/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io | 56m 13s | ||||||
| 12/16/25 |  The 95:5 Rule – Why B2B Growth Starts Long Before the Purchase (Reposted Episode) | Most B2B marketing focuses on capturing buyers ready to purchase right now. But what if 95% of your potential customers aren’t in the market yet?This isn’t just a theory, it’s backed by marketing science.Professor John Dawes, who coined the 95:5 Rule together with LinkedIn, joins us live to explain why long-term brand building is the key to sustained B2B growth.We’ll also draw on insights from the Ehrenberg-Bass Institute, one of the world’s leading marketing science research centers, to challenge conventional thinking about how B2B marketing really works.We’ll discuss:- What the 95:5 Rule means for your marketing strategy- Why most of your buyers aren’t actively looking to buy—and what to do about it- How mental availability influences future sales- The balance between short-term tactics and long-term brand-building- Other key learnings from Ehrenberg-Bass Institute that every B2B marketer should knowIf you’re responsible for B2B marketing strategy or growth, this is a session you don’t want to miss. Follow John Dawes on LinkedIn: https://www.linkedin.com/in/john-dawes-059bab10/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io | 56m 24s | ||||||
| 12/9/25 |  The 3.2M User Playbook: Inside Uizard’s Growth | From zero to 3.2 million users to a Miro acquisition. How did Uizard actually pull it off?We’ll be chatting with Tony Beltramelli (Uizard by Miro Labs Co-founder & Head of Product, AI Miro) to get the story behind Uizard’s explosive growth.On the agenda:- What Tony wishes he knew at the 500K user milestone.- The single biggest moment that unlocked viral user acquisition.- How Uizard positioned itself for massive scale, leading to a successful acquisition by Miro.- Lessons and tactical steps you can apply to your own product's growth playbook.Follow Tony Beltrameli on LinkedIn: https://www.linkedin.com/in/tony-beltramelli-513b1219/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io | 39m 05s | ||||||
| 12/2/25 |  The Campfire Launch: Fix B2B Product Failure & Ignite Growth! 🔥 | Why do half of B2B product launches fall short?B2B commercialization expert and author Mikkel Bach-Andersen introduces The Campfire Launch model, a bold, step-by-step approach designed to fix the pitfalls of traditional launches.Discover how to move beyond fleeting initial interest and build sustained momentum, deep audience engagement, and long-term product success.Mikkel will share the practical roadmap to turn your next product introduction into a lasting success story.What you’ll learn:- Why most B2B product launches fail and what to avoid.- The Campfire Model framework for building sustained momentum and engagement.- Actionable steps to "Prime Your Audience" and "Ignite Excitement" for a successful launch.- Strategies for achieving lasting commercial impact beyond the initial product buzz.Follow Mikkel Bach-Andersen on LinkedIn: https://www.linkedin.com/in/mikkel-bach-andersen-38b5b32/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io | 45m 08s | ||||||
| 11/25/25 |  Content 201: High-Value B2B Assets & Measurement with Amanda Natividad | Join our chat with Amanda Natividad, VP of Marketing at SparkToro, for a deep dive on achieving quality over quantity with your content marketing.Volume no longer guarantees results. Content 201 will be your guide to creating high-value assets that genuinely move the needle and, critically, how to prove their worth.We will cover:- Moving past the content treadmill and understanding how asset scarcity drives value in B2B.- Implementing a framework where every asset has a clear client, a defined job, and a measurable metric.- Measuring Success using a balanced set of leading and lagging indicators- Applying the "quality" framework to your channels, from long-form blog posts to strategic social media engagement.- Case Study: We'll use the success of companies like Dreamdata to illustrate how employee-driven content can directly lead to increased demos and revenue.Learn how to treat content as a genuine asset that attracts high-intent prospects and drives your company's growth.Follow Amanda Natividad on LinkedIn: https://www.linkedin.com/in/amandanat/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io | 57m 54s | ||||||
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