Sandra Gaudenzi on Intentional Storytelling | Part 2

Sandra Gaudenzi on Intentional Storytelling | Part 2

From Audience Connection by Casual

April 16, 2026 · 31 min · Season 2 · Episode 7

About this episode

Sandra Gaudenzi discusses the importance of intentional storytelling and its impact on behavior change in marketing.

Oliver Atkinson continues his conversation with Sandra Gaudenzi to ask a tougher question: once a story moves someone, how do you turn that moment into real change without slipping into manipulation? Sandra reframes impact storytelling as intentional storytelling, mapping every layer from who makes the work and how the interface is designed to the conversations, communities, and campaigns that follow release. Her metaphors land hard: a single story is just one fish in an ocean of narrative change, and a brand chasing short-term persuasion is like a parent ending a supermarket tantrum through force, effective now, costly later. She also argues that behavior change needs repetition, belonging, and values that are lived consistently, not just performed in the ad. For marketers, brand leaders, filmmakers, and strategists, this episode is a sharp guide to behavior change, long-term trust, and the kind of storytelling that shapes culture instead of merely chasing attention. Learn more about Sandra: 🌐 Website: www.what-if.uk 💼 LinkedIn: https://www.linkedin.com/in/sandragaudenzi/ Follow Audience Connection Podcast: Website: https://www.casualfilms.com/ Instagram…

People in this episode

Host: Oliver Atkinson

Guest: Sandra Gaudenzi

Topics covered

  • intentional storytelling
  • behavior change
  • narrative change
  • marketing
  • storytelling
  • community engagement

Keywords

  • storytelling
  • behavior change
  • marketing
  • narrative
  • community
  • trust
  • culture

Mentioned in this episode

Organizations: Casual, what-if.uk, LinkedIn

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