
The State of Reshoring: Supply Chains, Strategy, and the Future of US Manufacturing
From Augmented Ops by Tulip
March 5, 2026 · 32 min · Season 6
About this episode
Rosemary Coates discusses the complexities of reshoring and the current state of US manufacturing amidst global supply chain challenges.
Global supply chains are being rewired in real time. From tariffs and geopolitics to labor constraints and energy infrastructure, manufacturers are navigating a level of volatility few have experienced before. Rosemary Coates , Founder and Executive Director of the Reshoring Institute , joins the show to unpack what’s actually happening beneath the headlines. Drawing on recent executive interviews and location studies, she explains why many companies are pausing major decisions, how “China plus one” strategies are evolving, and what reshoring really requires beyond political rhetoric. For operations leaders, the conversation moves from macro forces to practical considerations: evaluating total landed cost beyond labor, balancing capital intensity with workforce availability, selecting locations with infrastructure in mind, and building resilience through diversified manufacturing footprints. While the path forward is complex, Rosemary outlines why advanced, higher-skilled manufacturing still presents meaningful opportunity for U.S. growth. Watch the full epsiode on YouTube For more on this topic, Rosemary hosts The Frictionless Supply Chain podcast, covering supply chain strategy…
People in this episode
Host: Tulip
Guest: Rosemary Coates
Topics covered
- reshoring
- supply chains
- US manufacturing
- geopolitics
- labor constraints
- infrastructure
Keywords
- reshoring
- supply chain strategy
- US manufacturing
- China plus one
- total landed cost
- capital intensity
- workforce availability
Mentioned in this episode
Organizations: Reshoring Institute
More episodes of Augmented Ops
- The Industrialization Problem: Why Manufacturing Matters for US Security · June 11, 2026 · 42 min
- Models Think, Systems Act: Rebuilding the Industrial Operating System · May 28, 2026 · 39 min
- Hacking the Defense Bureaucracy: Software, Speed, and the Industrial Base · May 14, 2026 · 35 min
- AI for Operations: From Everyday Tools to Agentic Systems · April 30, 2026 · 22 min
- The Physics Layer: Why AI Needs Real-World Engineering to Unlock Trillion-Dollar Industrial Value · April 16, 2026 · 34 min
- Modernizing the Industrial Base: Readiness, Resilience, and the Road Ahead · April 2, 2026 · 46 min
Explore listener stats, chart rankings, contacts and more on the Augmented Ops podcast page.