EV Reality Check: Affordability, Retail Resilience, and China’s Tech Race

About this episode

Ian Plummer discusses the evolving UK automotive market with a focus on electric vehicle affordability and retail strategies.

The UK automotive market is at a turning point, with electric vehicles (EVs), new retail models, and Chinese competition reshaping the landscape. Ian Plummer, Commercial Director at Auto Trader, joined Auto Futurecast to share his perspective on affordability, consumer behaviour, and how retailers can adapt in this fast-moving environment. ⚡ EV Affordability and Adoption Price gap between ICE and EVs has narrowed from 36% to 23%.Greater model availability, especially under £30k, is driving de...

People in this episode

Guest: Ian Plummer

Topics covered

• electric vehicles
• affordability
• retail models
• Chinese competition

Keywords

• UK automotive market
• consumer behaviour
• retail resilience

Mentioned in this episode

Products: electric vehicles, Auto Trader

Places: China, UK

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