Aviation Sales and Marketing Book Club Discussion – The Revenue Zone – B2B Sales, Marketing and Predictable Revenue Growth
From Aviation Marketing Hangar Flying by Paula Williams
October 24, 2025 · 59 min
About this episode
The episode features a discussion on 'The Revenue Zone' with insights from various industry guests.
In this insightful book club session, the ABCI team is joined by clients Ben Neivert of DBT Aero, Chris Vidales of MagJet and Ericka Essington of Air Nurses take a dive deep into The Revenue Zone by Tom Burton—a modern playbook for B2B sales and marketing that challenges traditional funnels and focuses on guiding [...]
People in this episode
Host: Paula Williams
Guests: Ben Neivert, Chris Vidales, Ericka Essington
Topics covered
- B2B sales
- marketing strategies
- revenue growth
- book discussion
- sales funnels
- business insights
Keywords
- B2B sales
- marketing
- revenue growth
- book club
- business strategies
Mentioned in this episode
Organizations: DBT Aero, MagJet, Air Nurses
Books & works: The Revenue Zone
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