AW360 Live

On this episode we’re joined by Steve Rowbotham, CEO & Founder of Navigator, to unpack fragmentation, arguably one of the biggest challenges in modern marketing. Steve explains how aggregating travel audience data can unlock true scale for commerce media, why audience and creative need to work hand in hand, and what the rise of agentic media buying really means in practice. It’s a clear, practical look at how marketers can cut through complexity and drive better results.

On this episode of AW360, we’re joined by Tom Evans, Founder & Creative Lead at BigSmall, to talk about why the most powerful creative work doesn’t start with campaigns—it starts with clarity. Tom shares how defining a single, unarguable idea at the center of a business can align teams, unlock better creativity, and drive real growth. It’s a fresh, practical perspective on cutting through complexity and building brands from the inside out.

Darren Thompson, Vice President of Sales at Adlook, joins us to talk about why the open web is becoming a powerful alternative to walled gardens in an AI-driven landscape. He shares why legacy metrics like clicks and impressions are falling short, how attention and outcomes are taking center stage, and how deep learning is helping advertisers predict performance and reduce waste before a bid is even placed. We also get into privacy-first targeting, the shift away from identity, and what marketers need to rethink to unlock real results.

In this episode, Helenor Gilmour, Head of Beano Brain, joins us to share insights on Gen Alpha, the youngest and savviest consumers today. We explore what makes brands “cool” with kids, how heritage names like Lego and KitKat stay relevant, and why safety, humor, and authenticity are shaping the future of marketing to this generation. Helenor breaks down the top brands kids love and what lessons marketers can take from them.

Stephen Jenkins, Founder and Managing Director at Too Many Dreams, joins us to talk about why product alone is no longer enough for B2B tech companies to stand out. He shares why more founders are rethinking the performance-led playbook, how strong positioning and storytelling drive real differentiation, and why the most successful companies are investing in brand earlier. We also touch on AI, the limits of automation, and why the human touch still matters more than ever.

On this episode, I sit down with Richard Exon, Co-Founder at Joint, to talk about why independent agencies are having a moment. We cover what independence actually unlocks—from faster decision-making to tighter collaboration—how talent and clients are rethinking what they want from agency partners, and why new tech is making it easier than ever to compete without the traditional scale of a network.

Sarah Robertson, Chief Product Officer at Experian UK, joins us to unpack what’s really changing in AI-driven marketing—and what’s just hype. She explains why data quality, identity, and governance are foundational to making AI actually work, and why outcomes—not tools—should guide every decision. We also get into the growing role of real-time intelligence, the importance of keeping a human touch, and how marketers can build practical frameworks to turn AI into measurable impact.

Live sports are having a generational identity crisis—and Barrick Prince is building the solution in real time.Recorded live at Advertising Week New York, this episode of AW360 Live dives into how the Creator Sports Network is rethinking sports distribution for an audience that simply isn’t showing up for traditional television. Instead of forcing fans to change behavior, CSN takes live sports directly to where Gen Z and Gen Alpha already live: YouTube, TikTok, Twitch, Instagram, and creator-led communities at scale.Prince unpacks why creator-distributed live sports are non-cannibalistic, how brands are moving beyond 30-second ads toward baked-in, conversational integrations, and why challenger leagues are leaning in fast. From lessons learned in gaming and live streaming to a bold vision of “a million ESPNs,” this conversation explores what the next five years of live sports, fandom, and cultural moments will actually look like.

Food isn’t a side attraction anymore—it’s the main event.In this AW360 Live interview, Jack Goldburg breaks down how food, sports, and culture are converging to redefine live experiences and brand engagement. Drawing from collaborations with elite athletes, viral content reaching billions of views, and sold-out food festivals across major cities, Jack explains why community trust is the most valuable currency in the creator economy—and why brands can’t simply buy their way into it.You’ll hear how digital stories become physical experiences, how creators can responsibly drive real-world business growth for local operators, and why the future belongs to platforms that blend content, commerce, and community without compromising authenticity.If you’re a brand, marketer, or creator navigating the next era of experiential marketing, this episode offers a clear look at what’s working—and what’s coming next.

How do you make audiences laugh, feel, and connect—all while delivering for brands? In this episode of AW360 Live, recorded at Advertising Week New York and powered by ART19, we sit down with Janina Lundy, EVP of Marketing & Brand Partnerships at Kevin Hart’s global entertainment company, Hartbeat, to explore how humor and culture are redefining branded storytelling.From award-winning campaigns like Group Therapy for AXA to major cultural moments like the BET Awards and FeverFest during WNBA All-Star Weekend, Janina shares how Heartbeat merges creativity, commerce, and comedy to create authentic, emotionally resonant work that travels across film, TV, and digital platforms.

In this episode of AW360, Sara Badler, Chief Advertising Officer of The Guardian, joins us to talk about the global publisher’s bold new chapter in the U.S. — from its just-launched “The Whole Picture” brand campaign to its growing programmatic footprint and new revenue streams.Sara shares how The Guardian’s independent, trust-owned model enables it to innovate without compromising journalistic integrity, unveiling initiatives like Filter (its new commerce and product recommendation platform), a Football Weekly live U.S. podcast tour for the 2026 World Cup, and creative brand collaborations that redefine how advertisers connect with purpose-driven audiences.It’s a look inside how one of the world’s most respected news brands is reimagining its business for the next generation — while staying true to the values that have guided it for over 200 years.

In this episode of AW360 Live, we sit down with Sean Atkins, CEO of Dhar Mann Studios, the largest scripted digital creator in the world — with over a billion monthly views. Sean shares how the studio built a global audience around universal, uplifting stories in a digital era often dominated by negativity. From the power of mission-driven storytelling to the art of brand partnerships that feel authentic, he explains how Dhar Mann Studios is redefining modern entertainment — blending inspiration, entertainment, and community across platforms from YouTube to podcasts. Hear how positive content at massive scale is proving that doing good can also mean doing great business.

AW360 features thought-leadership interviews and conversations with the best and brightest in the industry.