B2B Business Class

In this episode, we fly into the future of AI with tech pioneer and marketing strategist Zeev Wexler, Founder of Wexler Marketing and CEO of Viacry. Zeev shares the turning points that made him realize AI wasn’t just a flashy tool, but a seismic shift in how we work and live. He explains why AI is like a digital asteroid hitting Earth, and what it means to be one of the dinosaurs or one of the survivors.Join us as we discuss:[5:12] Why “mediocre is free” today and how to rise above the AI noise[10:46] Agentic AI and using it to scale your voice and persona[19:37] AI hallucinations and why they can be creative gold or dangerous fictionTo hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.

What happens when a top sales leader realizes their next big entrepreneurial opportunity isn’t outside their current company — but within it? In this episode, Robb sits down with Steve Wallace, President of MaverickApp, to discuss his journey from employee to business owner. Steve shares what made him take the leap, how he reshaped his career without walking away from a great company, and why sales professionals struggle with consistency more than prospecting. If you’re thinking about betting on yourself and stepping into leadership, this episode is packed with insights you don’t want to miss.Join us as we discuss:[1:29] Career pivots and entrepreneurial moves within your current company[9:58] Respecting a legacy company’s vision while building a roadmap for change[14:20] The challenges and rewards of taking on a new leadership roleTo hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode, we sit down with Kate Volman, bestselling author and CEO of Floyd Consulting, to explore the innovative concept of “dream managers.” Kate explains how supporting employees’ personal and professional dreams doesn’t just enhance company culture — it also drives employee engagement and improves the bottom line. With real-world examples from industries like trucking and the trades, Kate unpacks how dream management fosters higher productivity, job satisfaction, and a resilient workplace. Join us as we discuss: [08:45] How to add dream management to your business culture[17:27] A success story and how dream management improves the bottom line[30:25] The quadrant approach to employee evaluationCheck out these resources we mentioned during the podcast:The Dream Manager by Matthew KellyThe Culture Solution by Matthew KellyThe Obstacle is the Way by Ryan HolidayLead with Culture PodcastKate Volman on YoutubeHelp your B2B career take off. Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts.Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode, we’re talking with Max Traylor with Max Traylor LLC.He’s the “consultant’s consultant,” and he’s here to drop some wisdom about your value in the B2B business space.We explore your most valuable contribution as a consultant, why you should charge for it, and why your services are like bumpers in a bowling alley. And this might surprise you, but he also tells us why not all money is good money.Learn about opportunity costs and why you should be niching down in this episode of B2B Business Class.Join us as we discuss:[8:46] Why giving away the plan is the wrong thing to do [17:46] Why holding back from your client is good [24:42] Being intentional with your sales pipeline [36:06] PLUS — the unexpected power of beerCheck out these resources we mentioned during the podcast:Full PDF of Max Traylor’s ‘Agency Survival Guide’Max Traylor’s ‘The Consultant Survival Guide’ Help your B2B career take off. Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts.Hosted on Ausha. See ausha.co/privacy-policy for more information.

How many times have you attended a virtual meeting, seminar, or training session and found yourself checking other tabs before the speaker even got to their main point?As a presenter, you want to ensure your audience is engaged, entertained, and interested in what you have to say next.It’s all about facilitating a smooth learning experience that is not only stimulating but leaves individuals with a desire to find out more.That’s why we’re getting our conversation started with Bernie Desantis III, the President and CEO of Insignia Training Partners. After leaving corporate, America Bernie set out on a mission to help the world present better in the virtual space.In this episode, we explore the human side of virtual presentations.Join us as we discuss: [4:50] Fighting for attention in a multi-screen environment[9:22] Making onboarding and continuing education engaging[19:43] Why a presentation is about more than speaking abilityCheck out these resources we mentioned during the podcast:Lead Like a Pro by Eric GirardInsignia Training PartnersHelp your B2B career take off. Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Crafting a positive company culture is not something that just happens overnight.If you take away money and you’re left scratching your head to define your business culture, then was there any in the first place?It’s time to take care of planning your company’s culture playbook.And it starts from the top down.That’s why we’re thrilled to be joined by Gaby Grinberg, CEO (Chief Experience Officer) of Proofpoint Marketing. After taking a terrible life experience and channeling it into the positive culture at Proofpoint, Gaby shares how others can do the same.In this episode, we delve into the essentials of a healthy B2B culture.Join us as we discuss:[11:34] Proofpoint’s culture guidebook[17:19] When life throws you a curveball[33:05] Protecting your company culture from a-holesCheck out these resources we mentioned during the podcast:Proofpoint’s 5-step hiring processThe Proofpoint culture guide bookHelp your B2B career take off. Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Many in the B2B marketing space tend to overlook the strategic importance of telling a good story. As tempting as it can be, it’s best to avoid focusing too much on product features or services. It should be more about connecting with companies, addressing some important questions or challenges that your target audience has, and bringing a logical approach to the story. How can B2B marketers tell better stories? How can they find those crucial insights and make the customer the hero of the story? Join us as we take flight with Chris Rapozo to discuss how B2B marketers can leverage storytelling to build trust and relationships. During our flight, Chris talks about the different types of storytelling and gives us some actionable tips to help bridge the trust gap. Join us as we discuss: - How B2B marketers can tell better stories [01:18] - How to successfully navigate storytelling for B2B [04:42] - The difference between B2B and enterprise storytelling [07:13] - How a good content management system can help a B2B business [12:21] Check out these resources we mentioned during the podcast: - Hannon Hill - Education Marketing Leader Podcast Help your B2B Career Take off. Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts. Hosted on Ausha. See ausha.co/privacy-policy for more information.

“Integrated marketing communications” has become a big buzzphrase among B2B agencies. They tout themselves as jacks of every marketing channel and masters of all. But my guest Christian Klepp, Owner of EINBLICK Consulting, has one word of advice for anyone considering their services — run. Christian explains why IMC agencies tend to overpromise and underdeliver and how his international experiences taught him that linguistics is just the first step to hurdling cultural business barriers. Join us as we discuss: - How a passion for linguistics opens business doors (4:53) - The “integrated marketing communications” dilemma (19:39) - Avoiding the AI-generated content marketing pitfall (25:53) Check out these resources we mentioned during the podcast: B2B Marketers on a Mission To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.