B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce

Jack Moberger, Head of Sales at DocUnlock, returns for a timely conversation on the evolving tariff landscape and what importers, brokers, and logistics pros need to do to stay ahead. DocUnlock helps digitize customs workflows for brokers and freight forwarders, giving Jack a front-row seat to how businesses are adapting to shifting trade policy, non-compliant bonds, and ACH risks. If you’re wondering who to trust for real updates or what proactive steps your business should take right now – this episode covers it.Key Takeaways:(01:11) Why tariff changes send shockwaves through freight forwarding and brokerage(03:22) The real sources importers should follow (not the headlines)(04:42) What the CSMS notification system is and how to use it(06:18) A quick breakdown of the latest tariff shifts(07:14) Country-specific tariffs (“Liberation Day”) (10:10) How to prepare your business for tariff increases(10:33) Why surety bonds are suddenly under pressure, and what to do(11:35) How ACH tariff payments can protect you from financial strain(12:14) Why invoice itemization matters more than ever(12:59) What drawback recovery is and how to benefit from it(14:15) Why classification compliance is under the microscope right now(15:43) Can you avoid tariffs by shipping between company divisions?Resources Mentioned: CSMS (Cargo Systems Messaging Service)https://www.cbp.gov/trade/automated/cargo-systems-messaging-serviceNCBFAA (National Customs Brokers & Forwarders Association of America) https://www.ncbfaa.org/Sandler, Travis & Rosenberg (Trade law firm) https://www.strtrade.com/Thanks for listening to “B2B Commerce UnCut: A Journey Through Change,” powered by OroCommerce. If you found this episode useful, leave a review and subscribe to catch the next drop of real-world B2B insights.#ecommerce #b2becommerce #digitalcommerce

Jack Moberger, Head of Sales at DocUnlock, joins us to discuss the evolution of B2B sales, AI-driven automation and the changing landscape of global trade. Jack shares insights from his time at Algolia and how his current role is transforming customs brokerage through digitization.Key Takeaways:(03:22) Why “corporate polycrisis” is a reality for many businesses.(06:02) The challenges of B2B search and discovery for vendors.(08:28) The era of generic B2B messaging is ending.(13:37) Supply chains are now more complex and interconnected.(15:41) How customs brokerage and freight forwarding are becoming more complex.(18:33) What DocUnlock does to automate customs clearance and reduce manual work.(23:37) AI is enabling compliance-heavy industries to scale efficiently.(27:50) AI thrives in workflows with clear, correct answers.(29:38) B2B digitization isn’t killing sales — it’s evolving it.(35:37) Why eCommerce teams should be involved in sales forecasting.(39:36) Regulatory changes create immediate demand for expert advice.(43:27) Some of the best tech insights come from under-the-radar sources. Resources Mentioned:Jack Moberger -https://www.linkedin.com/in/jmoberger/DocUnlock -https://www.linkedin.com/company/docunlock-ai/World Trade Organization -https://www.wto.org/"The Three-Body Problem" by Cixin Liu -https://www.amazon.com/Three-Body-Problem-Cixin-Liu/dp/0765382032Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce

In this episode, we’re joined by Jason Hein, Global Director, Product Content and Search at B2B eCommerce Association, to discuss the challenges of product data, merchandising and marketplace strategy in B2B eCommerce. With decades of experience at McMaster-Carr, Amazon Business and Bloomreach, Jason shares why bad product content holds companies back and how to fix it without getting overwhelmed.Key Takeaways:(05:02) Companies wait for a “miracle” fix instead of addressing product data issues.(13:55) Product content must be correct, complete, consistent and clear.(15:18) Contextualization tailors content to customer needs and industries.(18:59) Distributors must define standards for product data with suppliers.(21:30) Prioritize high-traffic categories for faster data improvement results.(24:36) Marketplaces struggle with balancing selection and product discovery tools.(27:06) Investments in product discovery often lag behind selection growth.(31:30) Analytics help focus resources on high-impact product categories.(33:32) The B2B eCommerce Association trains companies on product content.(39:56) The TV series “Ted Lasso” offers lessons in change management for B2B leaders.Resources Mentioned:Jason Hein -https://www.linkedin.com/in/jasonhein/B2B eCommerce Association | LinkedIn -https://www.linkedin.com/company/b2b-ecommerce-association/B2B eCommerce Association | Website -https://b2bea.orgMcMaster-Carr Catalog -https://www.mcmaster.com/Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce

In this episode, we’re joined by Jay Schneider, Founder and CEO of B2B Squared. Jay shares his experience in B2B eCommerce, working with manufacturers and distributors to enhance their digital strategies. He highlights the challenges in bridging the gap between traditional sales models and eCommerce platforms while emphasizing the importance of customer-centric digital transformation.Key Takeaways:(06:32) B2B sales need integrated eCommerce and CRM workflows.(09:46) Unified sales and eCommerce workflows reduce friction for customers.(14:03) Successful digital transformation starts with understanding and reducing customer friction.(18:20) B2B merchandising reduces friction by simplifying purchases and replenishment.(20:19) Product data enrichment simplifies purchasing, boosts sales and reduces friction.(25:51) Digital transformation relies on organized, actionable customer data.(27:30) B2B segmentation and account-level data enable personalized messaging and sales.Resources Mentioned:Jay Schneider -https://www.linkedin.com/in/jayhschneider/B2B Squared | LinkedIn -https://www.linkedin.com/company/b2b-squared/B2B Squared | Website -https://b2b-squared.com/Amy Porterfield’s | Website -https://www.amyporterfield.comThanks for listening to the “B2B Commerce UnCut: A Journey Through Change” podcast powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce

In this episode, we’re joined by Jim Herbert, CEO of Patchworks. Jim shares his extensive background in eCommerce and integration technology, discussing the evolution of iPaaS, the benefits of no-code, low-code tools and the significance of simplifying complex tech stacks. He also highlights how Patchworks’ approach recently earned the company an award for innovation.Key Takeaways:(03:39) The evolution and benefits of iPaaS technology.(08:29) The challenges of integrating independent apps.(11:18) How no-code, low-code tools drive innovation.(15:30) When to adopt iPaaS for digital transformation.(19:05) The common challenges in ERP integration for B2B.(24:00) How Patchworks uses AI to automate tasks.(27:10) Real-world examples of AI in integration.(30:20) Delaying crucial decisions can lead to costly setbacks at scale.(33:30) Book and television show recommendations.Resources Mentioned:Jim Herbert - https://www.linkedin.com/in/jim-herbert-ecommerce/?originalSubdomain=uk Patchworks - https://wearepatchworks.comUK eCommerce Awards -https://ecommerceawards.londonOdoo ERP -https://www.odoo.comAirtable -https://www.airtable.comAmazon AI Services -https://aws.amazon.com/machine-learning/Termination Shock -https://www.amazon.com/Termination-Shock-Novel-Neal-Stephenson/dp/0063028050Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce

In this episode, we’re joined by Kevin Kazenmayer, VP of Channel Development at TradeCentric, a leader in eProcurement solutions. Kevin shares his insights into the growing importance of eProcurement in B2B commerce, how TradeCentric helps businesses streamline procurement processes and the benefits of leveraging eProcurement platforms to scale operations and increase visibility across the supply chain.Key Takeaways:(06:51) eProcurement integrates the procure-to-pay process.(07:00) eProcurement integrates suppliers with buyer systems.(12:42) TradeCentric connects B2B suppliers and buyers.(16:30) Suppliers expand markets through eProcurement.(18:03) eProcurement platforms increase supplier visibility.(25:57) TradeCentric automates PunchOut, orders and invoicing.(28:18) eProcurement marketplaces target specific suppliers.(38:00) Demand for eProcurement rises with supply chain needs.(41:06) eProcurement sales outpaced B2B growth in 2023.Resources Mentioned:Kevin Kazenmayer -https://www.linkedin.com/in/kevin-kaz19/TradeCentric | LinkedIn -https://www.linkedin.com/company/tradecentric/TradeCentric | Website - https://tradecentric.com/Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce

In this episode, we’re joined by Stephen T. Hopper, Founder and Principal at Inviscid Consulting. Stephen brings decades of experience in supply-chain operations and shares valuable insights on optimizing processes before introducing automation. He explores the importance of being requirements-driven rather than solutions-driven and highlights the need to extract the maximum potential from existing resources before considering automation. Stephen also emphasizes the role of on-the-ground workers in generating the best ideas for process improvements and draws attention to how businesses can benefit from their insights.Key Takeaways:(01:51) Inviscid Consulting’s unique name origin explained.(05:09) Two buckets of supply chain, planning vs. execution.(08:54) Automation should be a tool, not a goal.(12:45) Shipping and fulfillment is the least automated area.(24:14) Engage the workforce to uncover hidden efficiencies.(25:23) The plank parable — environment matters in performance.(33:39) Focus on small, incremental improvements.Resources Mentioned:Stephen T. Hopper -https://www.linkedin.com/in/stevehopper/Inviscid Consulting -https://www.linkedin.com/company/inviscid-consultingGeorgia Institute of Technology -https://www.gatech.edu/Tucker: The Man and His Dream - IMDB -https://www.imdb.com/title/tt0096316/ProMat Trade Show -https://www.promatshow.com/MODEX Trade Show -https://www.modexshow.com/Enhancing Operations and Customer Engagement with B2B Workflow Automation - https://eu1.hubs.ly/H0cdkPL0Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce

In this episode, we’re joined by Jennifer Polce, Vice President, Client Strategies and Solutions at Izba. Jennifer shares her extensive experience in the consumer product space, focusing on supply chain and operations consulting for fast-growing brands.Key Takeaways:(00:55) Jennifer’s experiences and background in supply chain and operations.(02:03) The role of izba in helping brands improve efficiency and reduce costs.(04:00) Experiences with consumer electronics distribution in Australia. (06:15) The importance of being hands-on in the early stages of a business. (12:00) Steps involved in setting up a supply chain for startups. (18:30) Challenges of last-mile delivery and returns in direct-to-consumer models. (24:00) Tips for brands entering the wholesale market. (30:45) Adding new sales channels without overwhelming the business.Resources Mentioned:Jennifer Polce - https://www.linkedin.com/in/jenpolce/Izba - https://www.linkedin.com/company/izba-consulting/Izba Website - https://www.izba.co/ Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce