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Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Est. Listeners
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- Per-Episode Audience
Est. listeners per new episode within ~30 days
1,001 - 10,000 - Monthly Reach
Unique listeners across all episodes (30 days)
5,001 - 25,000 - Active Followers
Loyal subscribers who consistently listen
501 - 5,000
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
Make a Podcast People Love
Nov 26, 2024
21m 51s
5 PERFECT Examples of B2B Content
Nov 19, 2024
25m 30s
The State of Video Podcasts
Nov 12, 2024
54m 31s
Morning Brew’s Co-founder Sounds Off: Is Modern Media Broken?
Nov 5, 2024
35m 08s
The $5.4 Billion Computer Bug
Oct 31, 2024
7m 11s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 11/26/24 | Make a Podcast People Love | Too often, content fails because we're not pulling the right levers—or worse, we're unaware of them. What if you had a content dashboard, a cockpit with a clear understanding of what drives your content’s success and how to make it soar?In this episode, we’re diving into the adjustments that take a video podcast from forgettable to “must-watch.” Join as we discuss:The core elements of impactful video podcastingHow to keep your audience hooked by skillfully balancing content-typeKnowing when to lean in to controversy and when to keep it lightConnect with us:Benji on LinkedInJames on LinkedIn | 21m 51s | ||||||
| 11/19/24 | 5 PERFECT Examples of B2B Content | These five B2B brands are pushing boundaries with innovative content. In this episode, we’ll show you what makes their approach work and how you can apply what these brands are doing to help level up your own strategy.Join as we discuss:How one brand’s commitment to industry news builds authority and engagement.A creative approach that makes a product the star of an entertaining series.The secret to scripting video content that dominates a crowded platform.The power of personal branding on LinkedIn to amplify reach and credibility.Connect with us:Benji on LinkedInJames on LinkedIn | 25m 30s | ||||||
| 11/12/24 | The State of Video Podcasts | We studied the top 150 podcasts to give you the most comprehensive breakdown of what’s working today, and where podcasting is headed.In this episode, we’re discussing: Why personality-led shows are taking overHow YouTube’s algorithm is the biggest cheat code to growing your showWhy video might be the only path to breaking into the top 5% of podcastsIf you want to dive even deeper, go grab the full report!Connect with us: Benji on LinkedInJames on LinkedIn | 54m 31s | ||||||
| 11/5/24 | Morning Brew’s Co-founder Sounds Off: Is Modern Media Broken? | Everything we think we know about digital media is changing—fast. We’re discussing the biggest digital media observations from Morning Brew’s Co-Founder, Alex Lieberman, and sharing our thoughts on:The evolution of the creator economy Shifts in content distribution and discoveryThe future of media in business and how to stay aheadLink to Post discussed in this episode: Alex Liberman’s X Post (Click Here)Connect with us: Benji on LinkedInJames on LinkedIn | 35m 08s | ||||||
| 10/31/24 | The $5.4 Billion Computer Bug | Crowdstrike caused the world's worst cyber event in history, which took place on July 19th, 2024.Roughly 8.5 million computers were affected, over 9000 flights were delayed, and massive shutdowns were felt across every industry from healthcare, to banks, and even retail. This event was caused by a simple routine software update from the cyber-security company known as CrowdStrike. | 7m 11s | ||||||
| 10/29/24 | Electronic Arts' ILLEGAL Marketing Campaign | While promoting the new movie tie-in game, The Godfather II, EA would fill the mailboxes of journalists and bloggers with press kits in the shape of cigar boxes, complete with a gold set of real brass knuckles… | 7m 07s | ||||||
| 10/22/24 | Secrets to Master LinkedIn in 2024 | James takes us through his comprehensive LinkedIn strategy. It's undeniable that a vast majority of B2B buyers are on LinkedIn. Leverage this opportunity by tailoring your content to fit the platform, learn what works and what doesn't, and kick start your content journey today! | 13m 35s | ||||||
| 10/15/24 | Are You Making These 8 Costly Content Mistakes? | We’re racing against the clock to cover the 8 most common content mistakes in under 20 minutes. From lacking a nuanced social media strategy to the pitfalls of not diversifying content formats, they chat about how these mistakes sabotage your ability to generate qualified leads and close high-value deals, and provide practical tips for avoiding these traps.Join as we discuss:The importance of a tailored approach to different platforms and why a one-size-fits-all strategy fails.How varying content formats and optimizing each element can enhance engagement and reach.The benefits of planning your content calendar wisely to include timely and relevant themes that resonate with your audience.Connect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/ | 19m 37s | ||||||
| 10/8/24 | Busy Execs CAN Create Content (5 Easy Habits) | Can marketers really get busy executives in on content creation without adding to their already packed schedules?In this episode, Benji and James chat about the major barriers keeping execs on the content sidelines and how to integrate content creation effortlessly into their schedules, ensuring they remain leaders in their industry without feeling overwhelmed.Join as we discuss:Strategic Habit Integration: Learn how habit stacking and smart calendar management can make content creation a natural part of an executive's day.Practical Content Creation Tactics: Explore tactics like sharing quick notes on Slack and getting the most out of short meetings.Long-term Benefits of Content Creation: Understand the enduring advantages of building a content bank that boosts thought leadership and maintains industry relevance.Connect with us:Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/ | 28m 03s | ||||||
| 10/1/24 | Why Sonic Added Pickleball Courts | Sonic's new pickleball courts are revolutionizing fast-food marketing - could this be the future of customer experience?Join us as we discuss:The power of unique brand experiences and how Sonic's innovative pickleball courts are changing the gameRedefining business experience marketing with creative ideas for non-retail businessesThe impact of experiential marketing on brand perception and customer loyaltyConnect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/ | 33m 02s | ||||||
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| 9/24/24 | The Only Way to Clip Your Podcast in 2024 | Want to know the secrets behind creating viral podcast clips for social media?In this episode, we break down everything you need to know about crafting standout video podcast clips for platforms like YouTube Shorts, TikTok, Instagram, and LinkedIn. Join as we discuss:Key insights from studying the top 50 video podcasts posting clips across social platforms.The types of clips that capture attention and drive engagement.10 examples from top shows that are nailing their short-form video strategy.Connect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/ | 42m 48s | ||||||
| 9/17/24 | Can Hubspot Beat Salesforce? | James Carbary (founder of Sweet Fish Media) sits down with Lexi Croisdale, Tyler Lessard, and Kellie Davis to discuss if Hubspot has any chance of catching SalesForce. Weigh in, DM James on LinkedIn with your thoughts. | 22m 07s | ||||||
| 9/10/24 | 44 Years of Marketing Wisdom in 30 Minutes | James Carbary (founder of Sweet Fish Media) sits down with Lexi Croisdale, Tyler Lessard, and Kellie Davis to have a conversation about all their lessons learned as marketing leaders, and much more! | 30m 01s | ||||||
| 9/3/24 | Marketing Fails: McDonald’s Olympic Blunder & Sony's PSP Misstep | What do you get when a fast-food giant runs out of food during the Olympics and a tech titan tries to outsmart Nintendo with a grassroots campaign? Two colossal marketing failures that left customers frustrated and brands scrambling.In this episode, we explore how McDonald's 1984 Olympics promotion backfired, costing the company tens of millions and leaving customers empty-handed when they ran out of fries, buns, and even Coca-Cola. We also dive into Sony’s desperate attempt to boost PSP sales with the “All I Want For Christmas is a PSP” campaign, which fell flat in the face of Nintendo’s dominance.For more Marketing Fails check out B2B Growth on YouTube: https://www.youtube.com/@b2bgrowth | 15m 58s | ||||||
| 8/27/24 | Can Starbucks & Coke match Red Bull’s media success? | James Carbary (founder of Sweet Fish Media) sits down with Lexi Croisdale, Tyler Lessard, and Kellie Davis to discuss Starbucks & Coke dipping their toes in the water of owned media, and much more! | 21m 44s | ||||||
| 8/20/24 | The 4 Best Top of Funnel Marketing Tactics | The top of the marketing funnel doesn’t need to be mysterious or overly complicated! For many companies though, they think they’re doing top-of-funnel marketing, and while they’re spending money on ads they aren’t growing affinity or an owned audience.In this episode, James and Benji share the 4 top of funnel marketing tactics you cannot afford to overlook.Join as we discuss:Why video podcasting is a game-changer for reaching wider audiences and establishing thought leadershipHow to leverage original research for creating compelling, data-driven reports that resonate with your audienceWhy companies consistently get newsletters wrong, and how to avoid falling into the same trapConnect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/ | 29m 08s | ||||||
| 8/13/24 | The LinkedIn Strategy You Should Steal in 2024 | How can you turn your team’s LinkedIn profiles into powerful distribution channels that drive real results?In this episode, we’re exploring the best ways to leverage personal LinkedIn profiles to immediately boost your marketing strategy.Join as we discuss:The evolution of Sweet Fish’s LinkedIn team strategy and how you can apply itPractical tips for getting founders, sales, and marketing teams posting Overcoming common barriers like time constraints and fear of criticismConnect with us:Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/ | 21m 08s | ||||||
| 8/6/24 | Part 2: What I Wish I Knew About Overcoming Self-Doubt | Things get personal in this episode. Benji is sharing his journey with depression and self-doubt, and lessons learned that have shaped his creativity and identity.Join us as we discuss:How to handle losing your communityLearning to hold space for those that see the world vastly different from youHow to overcome self-doubt and find healingConnect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/ | 23m 37s | ||||||
| 7/30/24 | Part 1: Beating self-doubt and transforming your life | Things get personal in this episode. James is sharing his journey with overwhelm and self-doubt, and lessons learned that have shaped his business and life.Join us as we discuss:The importance of community in business and lifeThe hardships of working with family and friendsHow to overcome self-doubt and find healingConnect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/ | 19m 59s | ||||||
| 7/25/24 | 4 thoughts on the future of Content Marketing | The role of the 'Creator' is shifting content teams dramatically —find out how this shift and other trends will shape the future of content marketing.In this episode, James and Benji break down 4 trends that’ll impact content in 2025 and beyond and how marketing teams must adapt now.Join as we discuss:Is YouTube the next big frontier for B2B?How to future-proof your content strategyWhy 'building an audience' is replacing 'generating leads'Connect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/Link to Post discussed in this episode: https://www.linkedin.com/posts/jamescarbary_12-short-thoughts-on-the-future-of-b2b-content-activity-7193250357425098753-Cq8j?utm_source=share&utm_medium=member_desktop | 31m 53s | ||||||
| 7/16/24 | Does Salesforce need a rebrand? | James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to discuss how Salesforce could better excite the market with a more compelling brand narrative.Connect with us:James Carbary: https://www.linkedin.com/in/jamescarbary/Sara Pion: https://www.linkedin.com/in/pion/ Nathan Burke: https://www.linkedin.com/in/nathanwburke/John Morris: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/ | 18m 13s | ||||||
| 7/9/24 | Guests are a BAD show growth strategy | Too many people hear podcasts and think of interviews. Today, James and Benji explain why having guests on your show may be hurting your growth and the ROI you’re hoping to see from the content. Join us as we discuss:Building an Audience vs. Generating LeadsWhy you can’t build a brand with an ABM podcastThe power of personality-led contentConnect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/ | 17m 32s | ||||||
| 7/2/24 | IBM's Odd Marketing Problem - Nobody Understands Them | James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to discuss IBM and the marketing predicament they find themselves in.Join as we discuss:What can IBM do to reinvent themselves Leaning in to tell your story betterIs IBM so big that they don’t need to (or even can) promote themselves?Connect with us: James Carbary: https://www.linkedin.com/in/jamescarbary/Sara Pion: https://www.linkedin.com/in/pion/John Morris: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/Nathan Burke: https://www.linkedin.com/in/nathanwburke/ | 15m 56s | ||||||
| 6/25/24 | What expert marketers wish they knew in year one | James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to breakdown the wisdom they wish they would've known at the beginning of their marketing careers. Connect with us: James Carbary: https://www.linkedin.com/in/jamescarbary/Sara Pion: https://www.linkedin.com/in/pion/John Morris: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/Nathan Burke: https://www.linkedin.com/in/nathanwburke/ | 21m 05s | ||||||
| 6/18/24 | The New B2B Manifesto | We all know B2B marketing has evolved, but what is the new way? It seems we've come to a vital decision, how will brand and performance marketing work together in this new era? Today, James and Benji discuss a blog from Velocity Partners, "B2B Brand is Back(and MQLs are Bullshit)" -- breaking down some of the top takeaways and mindset shifts marketers must make. Link to Post: https://velocitypartners.com/resources/new-b2b-manifesto/Connect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/ | 15m 40s | ||||||
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Chart Positions
2 placements across 2 markets.
Chart Positions
2 placements across 2 markets.