Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 5 chart positions in 5 markets.
By chart position
- 🇨🇦CA · Marketing#1965K to 30K
- 🇨🇭CH · Marketing#1530K to 100K
- 🇫🇮FI · Marketing#533K to 10K
- 🇵🇹PT · Marketing#123500 to 3K
- 🇷🇴RO · Marketing#180500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
20K to 73K🎙 ~2x weekly·233 episodes·Last published 6d ago - Monthly Reach
Unique listeners across all episodes (30 days)
39K to 146K🇨🇭68%🇨🇦21%🇫🇮7%+2 more - Active Followers
Loyal subscribers who consistently listen
16K to 58K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 10 epsHosts
Recent guests
Recent episodes
Save $10,000 a Month With Organic
May 20, 2026
Unknown duration
Brand Is Social, Social Is Brand: How Outdoor Brands Can Rethink Social Media
Apr 29, 2026
1h 21m 39s
Resilient Brands Build Audiences
Apr 15, 2026
11m 55s
How DECKED Is Trying To Balance Brand and Performance
Apr 1, 2026
1h 00m 33s
Great Creative Doesn't Start With The Algorithm
Mar 18, 2026
1h 01m 53s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 5/20/26 |  Save $10,000 a Month With Organic | Cole hit the floor at the HikeExpo to interview founders about the reality of running social at a small brand. Is there an alternative to spending $10,000 a month on paid ads in a small business where cash flow is critical? | — | ||||||
| 4/29/26 |  Brand Is Social, Social Is Brand: How Outdoor Brands Can Rethink Social Media✨ | social mediabranding+3 | Maren Hamilton | The North FacepopFly+1 | — | social mediabranding+3 | — | 1h 21m 39s | |
| 4/15/26 |  Resilient Brands Build Audiences✨ | audience buildingbrand strategy+3 | — | Port Side | — | resilient brandsaudience engagement+3 | — | 11m 55s | |
| 4/1/26 |  How DECKED Is Trying To Balance Brand and Performance✨ | brand marketingperformance marketing+4 | Greg RandolphBridget Noonan | DECKEDPort Side | — | brand vs performancemarketing strategy+4 | — | 1h 00m 33s | |
| 3/18/26 |  Great Creative Doesn't Start With The Algorithm✨ | creative directionmarketing metrics+3 | Rafael Oliveira | TracksmithPort Side | — | creative directormarketing+3 | — | 1h 01m 53s | |
| 3/4/26 |  How to Stand Out When Everyone Has the Same Origin Story✨ | brand storytellingoutdoor industry+3 | Ryan Andrist | The North FaceSea to Summit+2 | — | origin storyoutdoor brands+3 | — | 52m 54s | |
| 2/18/26 |  Are Brand Impressions Irrelevant?✨ | brand marketingimpressions+3 | Ryan Watson | MTNTOUGH Fitness LabsPort Side | — | brand impressionsmarketing strategy+3 | — | 49m 43s | |
| 2/4/26 |  Navigating Change: Chris Burkard on Creativity, Risk, and Authenticity✨ | creativityrisk+5 | Chris Burkard | Backcountry MarketingPort Side | — | creativesoutdoor industry+5 | — | 54m 09s | |
| 1/21/26 |  Why "Brand" Has Lost Its Meaning✨ | brandingoutdoor marketing+3 | Marc Peruzzi | Cache SevenPort Side | — | brandcompany+5 | — | 30m 56s | |
| 1/7/26 |  Brand Marketing is a Comfortable Lie Without Product Marketing✨ | brand marketingproduct marketing+4 | Alex Maier | OnWaterPort Side | — | brand marketingproduct marketing+5 | — | 51m 38s | |
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 12/17/25 |  2025, The Year that Almost Broke Us✨ | business growthresilience+3 | — | Port Side | — | Port Side2025+5 | — | 8m 40s | |
| 12/3/25 |  Get Lazy, Get Dropped: Inside SATISFY's Brand + Content Strategy | Daniel Groh, Chief Brand Officer at SATISFY, breaks down how the brand builds an emotion-first running world that turns casual observers into true fans. He explains why Satisfy treats people as guests, not customers, and how speaking to "people who run" opens the door to more honest, human storytelling. Daniel shares how they use emotional athlete content, localized community runs, and shock-and-awe moments at events like UTMB and Cocodona to create loyalty in a world where loyalty is fragile. He also unpacks their 80/20 creative approach, content "drips and drops," and why the moment a brand gets lazy, whether in product, content, or experiences, its audience will drop them. About: This podcast is produced by Port Side, a creative production studio creating content strategy + production for active brands, rooted in emotion. Enjoy this episode and discover other resources below: Slack Community | Tired of brainstorming with ChatGPT? Join us! Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here. | — | ||||||
| 11/19/25 |  Why Brand Belongs in Product Development | Shelby Rossi, global brand manager for goggles and helmets at Oakley, digs into what happens when brand and marketing plug into the product development process from day one. Using WTR ICON, Oakley's new surf helmet, as a case study, Shelby explains how a cross-functional "task force" of R&D, UX, product, sports marketing, and brand broke down silos, validated a real consumer problem, and reshaped how Oakley brings innovation to market. About: This podcast is produced by Port Side, a creative production studio creating content strategy + production for active brands, rooted in emotion. Enjoy this episode and discover other resources below: Slack Community | Tired of brainstorming with ChatGPT? Join us! Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here. | — | ||||||
| 11/5/25 |  Creatives Aren't Commodities: Red Bull's Chris Whitten | In this episode, Cole sits down with Chris Whitten, Senior Production Manager at Red Bull, to unpack what separates irreplaceable creatives from the rest. Chris shares lessons from his journey through agency and brand-side production, spanning roles at Saatchi & Saatchi and now Red Bull, and offers candid advice for photographers, filmmakers, and producers who want to build long-term client relationships. The episode explores how mindset impacts success, why outreach is a creative act, and how to stay top-of-mind in an oversaturated industry. Chris shares practical frameworks for follow-up, positioning, and pitching that make hiring you a no-brainer rather than a gamble. About: This podcast is produced by Port Side, a creative production studio creating content strategy + production for active brands, rooted in emotion. Enjoy this episode and discover other resources below: Slack Community | Tired of brainstorming with ChatGPT? Join us! Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here. | — | ||||||
| 10/29/25 |  How Passion Blinds Brands to Strategy | In this solo episode, Cole Heilborn breaks down the differences between a strategist and a filmmaker. When content underperforms, brands often point to the creative execution, but more often than not, the real problem lies upstream in the strategy. Cole explains the downsides of a passion-led industry, why filmmakers have had to accept responsibility for defining KPIs and audience understanding, how skipping strategy leads to wasted resources, and what questions brands should ask before a camera ever rolls. About: This podcast is produced by Port Side, a creative production studio creating content strategy + production for active brands, rooted in emotion. Enjoy this episode and discover other resources below: Slack Community | Tired of brainstorming with ChatGPT? Join us! Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here. | — | ||||||
| 10/22/25 |  Why Your Campaigns and Branded Content Aren't Working | Some brands treat branded content and campaigns as separate things, one emotional or value-driven, and the other transactional. But what happens when they work together? In this episode, Trent Marsh, Marketing Director at Riton Optics, joins me to unpack what he calls the marketer's trap, when teams invest in strategies they wouldn't engage with themselves. Trent shares how to break that cycle by pairing campaigns and content to serve the same purpose, building trust, emotion, and results simultaneously. We discuss how data has given leadership "ammo to kill branding," why every channel deserves a role in your mix, and how omnichannel marketing makes small budgets feel bigger. You'll also hear why brand coherence matters more than novelty, how to find and keep the right on-camera personality, and why every strong brand needs both campaigns that convert and content that connects. About: This podcast is produced by Port Side, a creative production studio creating video strategy + production for active brands, rooted in emotion. Enjoy this episode and discover other resources below: Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here. | — | ||||||
| 10/1/25 |  Respect Your Audience | Cole shares a quick reminder about respecting your audience. Ask yourself: Does this provide value? If not, don't hit publish. About: This podcast is produced by Port Side, a creative production studio creating video strategy + production for active brands, rooted in emotion. Enjoy this episode and discover other resources below: Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here. Patreon | Want to support us financially? | — | ||||||
| 9/17/25 |  Experience a New High: The Strategy Behind Altra's Latest Campaign | Altra's Head of Marketing, Reyna Alishio, and Backbone Media's Senior Director of Strategy, Andy Ralston, take us behind the brand's seasonal campaign, Experience a New High. We unpack the core insight tying mental wellbeing, social connection, and running to a younger audience; how a one-two punch of broad digital reach plus in-person activation moved awareness and consideration; and why the medium is part of the message when your pop-up is a Dopamine Dispensary. We also get into what went right, what needed rethinking, and how to decide when a big campaign makes sense versus always-on content. About: This podcast is produced by Port Side, a creative production studio creating video strategy + production for active brands, rooted in emotion. Enjoy this episode and discover other resources below: Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here. Patreon | Want to support us financially? | — | ||||||
| 9/10/25 |  How to Be Creative | Ready to jump start your creativity? Cole Heilborn breaks down Port Side's playbook for developing ideas that work in the wild. From setting guardrails and asking "why" three times, to building a culture of candor and using constraints, music, boredom, and flow to unlock divergent thinking, this solo episode is for marketers and creatives who want to ship better work, not just talk about it. About: This podcast is produced by Port Side, a creative production studio. We help brands that move, create strategy-led, emotionally charged video campaigns Enjoy this episode and discover other resources below: Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here. Patreon | Want to support us financially? | — | ||||||
| 9/3/25 |  Your Audience is Tired | In this solo episode, Cole Heilborn unpacks the reality of digital fatigue and what it means for marketers. With endless competition for attention, from Netflix to Reddit to YouTube, your audience is already exhausted. They don't want to be disrupted. They want content that feels valuable, entertaining, and emotionally resonant. Cole challenges brands to stop creating just to "show up" and start designing campaigns that genuinely add something to people's lives. About: This podcast is produced by Port Side, a creative production studio. We help brands that move, create strategy-led, emotionally charged video campaigns Enjoy this episode and discover other resources below: Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here. Patreon | Want to support us financially? | — | ||||||
| 8/20/25 |  Hitting the Reset Button on Creative with Vail Resorts' Dillon Snyder | In this episode, I'm joined by Dillon Snyder, Creative Director at Vail Resorts. Dillon makes the case that much of today's marketing output has become the equivalent of "yellow page ads." We unpack why so much creative feels homogenized, how overemphasis on bottom-funnel tactics hurts long-term brand health, and why simplicity is often harder than complexity. Dillon also shares his vision for a "reset button" on creative: more collaboration between creatives and marketers, less energy on commoditized tactics, and a greater willingness to take risks that actually give audiences a reason to care. About: This podcast is produced by Port Side, a creative production studio. We help brands that move, create strategy-led, emotionally charged video campaigns. Enjoy this episode and discover other resources below: Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here. Patreon | Want to support us financially? | — | ||||||
| 7/30/25 |  Why Superfeet Rebuilt Their Brand Around Emotion | What happens when a legacy brand decides to go back to its roots while completely reimagining what it stands for? Mike Donnelly, VP of Marketing, at Superfeet shares the behind-the-scenes process of repositioning Superfeet from a product people don't see to a brand people feel. We talk about why "Performance Amplified" became the rallying cry, how to build emotional resonance around an invisible product, and the surprising lessons they learned when media and consumers didn't react the way they expected. About: This podcast is produced by Port Side, a creative production studio. We help brands that move, create strategy-led, emotionally charged video campaigns Enjoy this episode and discover other resources below: Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here. Patreon | Want to support us financially? | — | ||||||
| 7/23/25 |  One Question That Could Justify the ROI of Branded Video Content | Is there a simple question to understand the ROI of branded content? Cole reflects on his takeaways from a panel discussion he hosted, the value of brand investments, knowing your audience, long form vs short form, and an update to the rebrand of Port Side About: This podcast is produced by Port Side, a creative production studio. We help brands that move, create strategy-led, emotionally charged video campaigns Enjoy this episode and discover other resources below: Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here. Patreon | Want to support us financially? | — | ||||||
| 7/21/25 |  The Worst Mistake a Brand Can Make | Inside Sorel's Re-Brand | In this episode, I'm joined by Michael Minter, VP of Brand at Sorel, who shares a candid, behind-the-scenes look at the brand's reawakening. Sorel has been everything from a Canadian work boot to a fashion-forward winter staple, and now it's entering a bold new chapter. We discuss what it takes to bring a heritage brand into the future, how to balance instinct and insight in a data-driven world, and why most outdoor content lacks real emotional impact. Michael also breaks down the creative strategy behind their upcoming campaign, "For Bold Steps," and how brands can avoid the trap of mediocrity by having the courage to be polarizing. About: This podcast is produced by Port Side, a creative production studio. We help brands that move, create strategy-led, emotionally charged video campaigns Enjoy this episode and discover other resources below: Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here. Patreon | Want to support us financially? | — | ||||||
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Chart Positions
5 placements across 5 markets.
Chart Positions
5 placements across 5 markets.