Badass Empires

My word for 2025 was "buffer." My reality? SURVIVAL. I spent six months averaging 20 hours a week. I was sick for four months straight. I moved house. Started a massive renovation. Went to France. Had 15 private clients on the go at any one time. And this business still did $750,000. But here's the thing: I spent the entire year working on everyone else's business but my own. My clients were thriving. My business? Just surviving. So 2025 needed to happen. It was the ultimate kick in the ass. The harsh lesson I needed to learn about what happens when you don't create buffer before life strikes. And now? I'm ready for 2026. In this episode, Jenny and I are pulling back the curtain on our entire business vision for the year ahead. Not just the revenue goals (though yes, we're talking about that too). But the feeling. The word. The projects that fall out of that vision. This is different from our usual format. This is us getting real about what it actually takes to scale, what it means to reach your full potential, and why we're going all in on content mastery across multiple platforms.   This episode is essential listening if: You're setting your vision for 2026 and need a framework You had a tough 2025 and you're ready to do things differently You're wondering how to scale without adding complexity You want to hear the real behind-the-scenes of what we're building You need permission to focus on process goals, not just outputs   We’re covering: Why my word for 2025 was "buffer" but my reality was "survival" The lessons I learnt from working 20 hours a week and still doing $750K My word for 2026 (and the framework I used to choose it) Our big goal: 150 humans inside Empire Era (and why that matters) How we're expanding to YouTube, LinkedIn, and keeping Instagram + podcast Why I'm stripping out all complexity from the backend The turning point I'm waiting for (and why Q1 will still feel foundational) How to set process goals instead of obsessing over outputs Why doing less but doing it really fucking well is the strategy Remember: There's a breakthrough right after the breakdown. 2025 might have been survival. 2026 is about reaching our full potential.   How to Submit Your Questions:   Send us a DM on Instagram @badassempires_ Email us at hello@badassempires.com Bonus points for voice notes - we'll use your actual voice on the podcast!   -------------------- LET’S CONNECT 📷 Find me on Instagram @badassempires_ 🌐 Check out my website   -------------------- SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to hello@badassempires.com and I will send you my 3 hour business training on how to find/refine your business niche (that isn’t available anywhere else!) to say thank you!   -------------------- WORK WITH ME Baddies to the front! Learn more & apply for Empire Era here:  https://www.badassempires.com/era

I spent $15,000 USD on a 12-week coaching experience with one goal: to become more authentic in my content. No materials. No curriculum. No frameworks. Just one conversation per week. And here's what I learned: We're all chasing this concept of "authenticity," and none of us actually know what it looks like. In this episode, Jenny and I are getting real about what authenticity actually means, why the word scares me, and how to show up as yourself without the pressure of being "authentic enough." I'm sharing my journey from corporate Rosie in Paris (polished, professional, hair and makeup done before filming) to the version of me you see today. The unravelling. The therapy. The late ADHD diagnosis. The constant question: Who the fuck am I, actually? And why that question might be too big to answer.   This episode is essential listening if: You feel pressure to be "authentic" but don't know what that means You're masking on different platforms (professional on LinkedIn, casual on Instagram) You feel awkward on camera and it's stopping you from connecting You're trying to figure out which parts of yourself to share publicly You think authenticity means getting personal (it doesn't)   We’re covering: Why the word "authenticity" is associated with pressure, guilt, and overthinking My journey from corporate voice to finding my actual voice (it took years) Why "who am I?" is too big a question (and what to focus on instead) The difference between authentic expression and manufactured authenticity How to be yourself across different platforms without feeling fake Why introversion isn't a weakness (it's your permission slip) The work you actually need to do to get out of your own head on camera Remember: Authenticity isn't a destination. It's getting closer every time you create.   How to Submit Your Questions: Send us a DM on Instagram @badassempires_ Email us at hello@badassempires.com Bonus points for voice notes - we'll use your actual voice on the podcast!   -------------------- LET’S CONNECT 📷 Find me on Instagram @badassempires_ 🌐 Check out my website   -------------------- SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to hello@badassempires.com and I will send you my 3 hour business training on how to find/refine your business niche (that isn’t available anywhere else!) to say thank you!   -------------------- WORK WITH ME Baddies to the front! Learn more & apply for Empire Era here:  https://www.badassempires.com/era

"What content should I be posting to sell?" It's the question we get asked more than any other. And with every platform changing constantly, the algorithm shifting, and AI making "educational content" obsolete, it's no wonder everyone's confused. But here's the truth: While tactics change, the fundamentals of what makes content convert haven't changed at all. In this episode, Jenny and I are breaking down exactly what content actually converts in 2026, not what gets likes, not what goes viral, but what gets DMs, bookings, and most importantly, SALES. We're diving into the 4Rs of conversion content (the framework we teach inside Empire Era), why educational content alone isn't enough anymore, and what's actually working right now across platforms. Plus, we're answering our very first voice note question from Mel, who's just starting her coaching business and is terrified of creating content. If you've ever felt awkward on camera, hated your voice, or wondered "how do I make good content?", this conversation is for you.   This episode is essential listening if: You're posting consistently but not getting DMs, bookings, or sales You're getting likes and engagement but no one's buying You're scared to start creating content (especially video) You're confused about what content actually works in 2026 You're relying too heavily on educational tips and hacks You want to understand the strategy behind content that converts   We're covering: The 4Rs of Conversion Content (Reach, Resonate, Role Model, Revenue) Why educational content alone isn't enough anymore (AI is coming for your tips and hacks) What people actually pay for in 2026 (spoiler: it's not information) The content that gets low engagement but high conversion   How to Submit Your Questions: Send us a DM on Instagram @badassempires_ Email us at hello@badassempires.com Bonus points for voice notes - we'll use your actual voice on the podcast!   -------------------- LET’S CONNECT 📷 Find me on Instagram @badassempires_ 🌐 Check out my website   -------------------- SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to hello@badassempires.com and I will send you my 3 hour business training on how to find/refine your business niche (that isn’t available anywhere else!) to say thank you!   -------------------- WORK WITH ME Baddies to the front! Learn more & apply for Empire Era here:  https://www.badassempires.com/era

How much of your soul do you need to sell to build a personal brand? Plot twist: way less than you think. In this game-changing episode, Jenny and I break down exactly how I built three wildly successful personal brand businesses while keeping my actual personal life locked down tighter than Fort Knox. Spoiler alert: my community feels like they know me intimately, but they don't even know what my husband looks like. If you've been told you need to "be vulnerable" and "share your story" but the thought makes you want to hide under a rock, this episode is your permission slip to build a powerful brand without becoming a reality TV show. This episode is essential listening if: You're a private person trying to build a public brand You've been told you need to share more to be "authentic" You're worried about online safety but need to show your face You think personal branding means oversharing  We're covering: The personal branding pyramid (and why most people get it backwards) Brand icons vs. brand rituals - and how to use them strategically What Rosie shares vs. what she keeps sacred  How to build deep connections without deep cuts Safety strategies that actually work Why being "authentic" doesn't mean being an open book Remember: You're building a business, not auditioning for a reality show. How to Submit Your Questions: Send us a DM on Instagram @badassempires_ Email us at hello@badassempires.com Bonus points for voice notes - we'll use your actual voice on the podcast! -------------------- LET’S CONNECT 📷 Find me on Instagram @badassempires_ 🌐 Check out my website -------------------- SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to hello@badassempires.com and I will send you my 3 hour business training on how to find/refine your business niche (that isn’t available anywhere else!) to say thank you! -------------------- WORK WITH ME Baddies to the front! Learn more & apply for Empire Era here:  https://www.badassempires.com/era

From vanilla to viral - how to make your audience actually care. Feeling like the algorithm has a personal vendetta against you? Same, badass. Same. This week, we are serving up some much-needed reality checks about social media success. Spoiler alert: it's not about the algorithm, and it's definitely not about having a million followers. With our combined experience of building multiple six-figure businesses across every platform you can think of (YouTube, Instagram, LinkedIn, TikTok - you name it, we’ve conquered it), we’re breaking down exactly why your content strategy isn't working and what you need to do instead. This episode is your wake-up call if: You're posting into the void and getting crickets You think you need 100K followers to make 100K dollars You're trying to be everywhere at once and succeeding nowhere You blame the algorithm for everything (we're calling you out, lovingly)   We're diving into: Why the algorithm isn't actually plotting against you The brutal truth about why your content isn't getting engagement How consumer behavior has changed (and why that matters more than any algorithm update) Community building vs. follower chasing - and why one makes you money while the other just strokes your ego The strategic approach to choosing platforms Why vanilla content is the kiss of death in 2026 Time to stop making excuses and start making moves! 🔥 How to Submit Your Questions: Send us a DM on Instagram @badassempires_ Email us at hello@badassempires.com Bonus points for voice notes - we'll use your actual voice on the podcast!   -------------------- LET’S CONNECT 📷 Find me on Instagram @badassempires_ 🌐 Check out my website   -------------------- SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to hello@badassempires.com and I will send you my 3 hour business training on how to find/refine your business niche (that isn’t available anywhere else!) to say thank you!   -------------------- WORK WITH ME Baddies to the front! Learn more & apply for Empire Era here:  https://www.badassempires.com/era

You’ve built something incredible. You’ve poured your soul into your content, your programs, your frameworks, your brand. But what happens when someone copies your work… or your entire business identity? In this episode, I sit down with Nadine Bedwan — trademark and copyright attorney and Badass Careers alumni — to give you a practical, empowering breakdown of how to legally protect what you’ve built online. From what to trademark and when, to knowing when someone’s crossed the line from “inspired by” to “infringing on,” this is the intellectual property masterclass every digital entrepreneur needs in their empire-building journey. Whether you’re just getting started or scaling fast, this episode will make sure you’re doing it protected, polished, and in full badass energy. 👑✨ 🎧 We cover: Nadine’s journey from lawyer to entrepreneur — and how she built her own dream job Trademarks vs copyrights vs patents: What you actually need to know What parts of your business are automatically protected (and what’s not) The red flags to watch for when others are borrowing your ideas When copying becomes infringement — and what to do about it Local vs international protection: Where to start and when to expand Costs, timelines, and the exact process of filing your trademark like a pro How to create signature frameworks that are protected AND profitable The one legal shift that instantly makes you feel like a true Digital CEO   --------------------   LET’S CONNECT Instagram @badassempires_   Website: https://www.badassempires.com/   --------------------   Connect with Nadine: 📸 Instagram: @citrinetrademarkservices  🌐 Website: https://citrinetms.com/    --------------------   SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to hello@badassempires.com and I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Ever feel like a total fraud? Same. This week’s episode is for anyone who’s felt the pull to shrink back, stay quiet, or second guess whether you’re really qualified to be doing this work. Let’s get something straight: Feeling like a fraud doesn’t mean you are one. In fact… it probably means the opposite. In this episode, I’m diving into: The truth about imposter syndrome (and why it hits most when you actually care) What the Dunning-Kruger effect has to do with your confidence Why copying someone else’s strategy might be making you feel off The difference between being “ahead” and being “above” And the key mindset shift that will help you finally feel legit in your business If you’ve ever thought, “Who am I to be doing this?” — I recorded this for you, friend. You’re not a fraud. You’re just growing. Let’s talk about it. -------------------- Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!   Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.   --------------------   LET’S CONNECT 📷 Find me on Instagram @badassempires_ 🌐 Check out my website -------------------- SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify   Email us a screenshot of your review to hello@badassempires.com and I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Let’s talk about copy cats (not the cute kind 🐱). Today, I’m unpacking a topic that’s both frustrating, and fascinating - why copying someone else’s content, courses, or strategy will never bring you the results you want.  Trust me - I’ve seen it all. From a copied content piece here and there, to the person who took my entire (free!) mini course, translated it to Spanish, and started selling it to their followers 👀  I’ll be sharing insider intel into… Why mimicry is a natural part of learning - but an awful long-term strategy The invisible layers of success: voice, trust, leadership, and originality Real stories of clients finding their own groove (and what happens when they don’t) Why copying the surface-level stuff (like hooks or templates) is never enough The danger of sounding fake, unaligned, or tone-deaf How to unlock TRUE business growth, your way If you've ever felt tempted to emulate someone else's brand, consider this your wake-up call to double down on your voice, your strengths, and your strategy. I’m not holding back in this episode - and by the end, you'll understand exactly why.   --------------------   Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!   Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.   --------------------   LET’S CONNECT   📷 Find me on Instagram @badassempires_ 🌐 Check out my website   --------------------   SHARE THE LOVE   💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify   Email us a screenshot of your review to hello@badassempires.com and I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Think charging premium prices as a new coach is impossible? I’m here to tell you that it can be done! The secret to commanding higher rates isn't about your years of experience or what certificates you have plastered on your walls or hidden in the back of some cupboard - it's about mastering the art of value perception and speaking directly to your dream clients' deepest needs. In this episode, we're cracking open the vault on what really makes clients happy to invest thousands in coaching programs (hint: it's not about cramming in more content!). We'll explore how understanding impact, odds of success, exclusivity, and ROI can transform the way you package and price your expertise. Plus, discover why a $3,000 program might actually be easier to sell than a $300 one! Whether you're hovering around those lower price points or dreaming of scaling up, you'll learn exactly how to position yourself as the premium choice in your market. Because the truth is, high-paying dream clients are out there right now, ready to invest in solving their problems - they just need you to show up with an irresistible offer that speaks their language. --------------------   Craving more freedom, flexibility, and fulfilment? We should hang out! Come along to my FREE live training:  Empire Builder  4 steps to turn your existing skills into a purpose-led business that scales your income and impact so you can do life on your terms. Save your seat now  https://www.badassempires.com/live   --------------------   Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.   --------------------   LET’S CONNECT 📷 Find me on Instagram @badassempires_ 🌐 Check out my website   --------------------   SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to hello@badassempires.com and I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Want to peek behind the curtain of what it really takes to become a self-made millionaire? Not the highlight reel version - the actual, messy, real-life journey? In this totally transparent episode, I'm sharing exactly how I went from a $50k student loan to a million-dollar net worth in just 5 years (and yes, I'm sharing ALL the numbers!). From leveraging my coaching business to make strategic property investments, to the importance of knowing your "comfort number" versus your "must-have number", we're diving into the nuts and bolts of wealth building. You'll learn why becoming a millionaire isn't about fancy cars or designer handbags - it's about creating security, freedom, and opportunities that can impact generations. Whether you're starting from zero or already on your way, I’ll show you that building serious wealth is possible when you combine purpose with profit. Because your path to financial freedom might look different than mine, but the principles remain the same: dream big, stay focused, and keep showing up for your vision.   WANT MORE? Listen to episode 48. How to Use Your Business to Retire Early (Hacking Capitalism 101) 🎧   --------------------   Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.   --------------------   LET’S CONNECT 📷 Find me on Instagram @badassempires_ 🌐 Check out my website   --------------------   SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to hello@badassempires.com and I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Hold onto your hats - what kind of crazy person shuts down a multi-million dollar business that's basically running itself? Yep, that's exactly what I'm doing, and there's a method to this madness. In this episode, I'm sharing why I'm closing down my multi-million dollar coaching company, Badass Careers. You'll discover how a business that transformed over 3,000 careers and could easily keep making $20k monthly on autopilot is coming to an end, and why following your evolving purpose matters more than sticking to what's working. This episode is perfect if you’re feeling that inner conflict between success and your next chapter, or for anyone who knows deep down it's time for a change. Whether you're considering a pivot or just curious about making tough decisions, you'll walk away understanding why sometimes the scariest choices lead to our biggest breakthroughs. Something epic is coming! Join the Empire Era waitlist, with a special opportunity exclusively for waitlist members.   --------------------   Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.   --------------------   LET’S CONNECT 📷 Find me on Instagram @badassempires_ 🌐 Check out my website   --------------------   SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to hello@badassempires.com and I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Ever noticed how we're all sold this one-size-fits-all path to success? You know the one - study hard, climb the corporate ladder, and maybe, just maybe, you'll get to enjoy life when you're 65. But what if there was another way? In this episode, you'll discover why traditional career paths might be limiting your potential, how to pick the right business model for true financial freedom, and the exact calculations needed to determine your "work optional" number. Plus, you'll learn about the four main markets in the creator economy. This episode is perfect for anyone questioning the traditional retirement model and wanting to create wealth on their own terms. Whether you're just starting out or already building your empire, you'll walk away understanding how to turn your expertise into a profitable business that could make work totally optional by your 40s! 👑 Ready to build your empire? Something epic is coming for Empire Era waitlist members - and it's the last chance ever to get this special opportunity. Jump on the waitlist now HERE. Your future self will thank you!   --------------------   Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.   --------------------   LET’S CONNECT 📷 Find me on Instagram @badassempires_ 🌐 Check out my website   --------------------   SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to hello@badassempires.com and I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Let me take you behind the scenes of an incredible lazy launch that brought in $124K! A new mum heading to France decided to launch her group program in the simplest way possible - just a sales page, video walkthrough, and few strategic emails. In this episode, you'll discover how to build a pre-launch strategy that creates buzz without burning out, craft clear messaging that converts without endless content creation, and understand price anchoring between your offers. Plus, the psychology of four crucial questions every launch needs to answer - all from someone who built a 7-figure business before becoming a business coach. This episode is perfect for anyone wanting to run successful launches without the usual complexity. You'll walk away understanding how to make your next launch both profitable and manageable, whether you go all out or keep it super simple!   --------------------   Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.   --------------------   LET’S CONNECT 📷 Find me on Instagram @badassempires_ 🌐 Check out my website   --------------------   SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to hello@badassempires.com and I will send you a juicy freebie that isn’t available anywhere else to say thank you!