252. Baking it Down - Piping Positioning

About this episode

This episode discusses the concept of product positioning and how it affects customer perception of a bakery.

Send us Fan Mail 🧠 Piping Positioning - What your clients think about you. In this week's Baking it Down Podcast - Episode 252 - Piping Positioning, we wanted to talk about a buzzy marketing concept called "product positioning." Think of positioning as the mental real estate your bakery is renting in the heads of your customers. Here's the catch - 🫵 you don't control what they think about you, but rather all the pieces of marketing create an experience they recall when they hear your name. L...

People in this episode

Hosts: Heather Miracle, Corrie Miracle

Topics covered

• product positioning
• marketing
• customer perception
• bakery branding
• consumer experience

Keywords

• piping positioning
• marketing concept
• customer thoughts
• bakery marketing
• mental real estate

Mentioned in this episode

Organizations: Baking it Down Podcast

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