258. Baking it Down - Speaking For Clients, Not As

258. Baking it Down - Speaking For Clients, Not As

From Baking it Down with Sugar Cookie Marketing 🍪 by Heather and Corrie Miracle

April 28, 2026 · 1h 32m · Season 13 · Episode 18

About this episode

The episode discusses the importance of understanding clients' perspectives rather than projecting bakers' own experiences onto them.

Send us Fan Mail 🗣️ Speaking For Your Clients - And not speaking as your clients. In this week's Baking it Down Podcast - Episode 258 - Speaking For Your Clients, Not As, we focus on bakers' tendency to hyper-focus on their own experience and apply it to their clients. Except... we're not our clients. 🥣 We're not our clients so much so that we don't buy sugar cookies. We're so cheap, we figured out how to make them instead! 🧠 So it doesn't make a ton of sense to apply your method of thinking...

People in this episode

Hosts: Heather Miracle, Corrie Miracle

Topics covered

  • client perspective
  • baker experience
  • marketing strategies
  • customer understanding
  • business advice

Keywords

  • baking
  • marketing
  • client communication
  • business strategy
  • sugar cookies

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