
258. Baking it Down - Speaking For Clients, Not As
From Baking it Down with Sugar Cookie Marketing 🍪 by Heather and Corrie Miracle
April 28, 2026 · 1h 32m · Season 13 · Episode 18
About this episode
The episode discusses the importance of understanding clients' perspectives rather than projecting bakers' own experiences onto them.
Send us Fan Mail 🗣️ Speaking For Your Clients - And not speaking as your clients. In this week's Baking it Down Podcast - Episode 258 - Speaking For Your Clients, Not As, we focus on bakers' tendency to hyper-focus on their own experience and apply it to their clients. Except... we're not our clients. 🥣 We're not our clients so much so that we don't buy sugar cookies. We're so cheap, we figured out how to make them instead! 🧠 So it doesn't make a ton of sense to apply your method of thinking...
People in this episode
Hosts: Heather Miracle, Corrie Miracle
Topics covered
- client perspective
- baker experience
- marketing strategies
- customer understanding
- business advice
Keywords
- baking
- marketing
- client communication
- business strategy
- sugar cookies
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