Catching up to the Bundesliga - hype or possibility?

About this episode

The episode explores how Baltic football leagues can learn from the Bundesliga's digital strategies to enhance fan engagement and community building.

Can Baltic football leagues ever catch up with the Bundesliga - not financially, but in fan engagement, digital strategy and audience growth?In this episode of the Baltic Football Podcast, we look at what clubs in Latvia, Lithuania and Estonia can learn from the Bundesliga’s digital ecosystem. The discussion moves from influencers such as Speed and KSI to the harder question of whether football clubs can turn online followers into real fans, ticket buyers, app users and engaged communities.We also discuss the difference between social media reach and audience ownership, why “likes” are not the same as people in the stands, and how Baltic clubs could use apps, ticketing, brand partnerships, music, fashion, fantasy football and local identity to build stronger football cultures.Topics include the Bundesliga’s digital engagement model, the Virsliga app, Blocksport, Kaunas Žalgiris, Riga FC music collaborations, FC Como, Wrexham, Hashtag FC, Dorking FC, fan data, club apps, network effects and the future of Baltic football.(00:02:10) Influencers, global audiences and football’s digital opportunity(00:07:31) Exposure, audience ownership and why likes are not enough(00:12:16) From…

Topics covered

• digital engagement
• fan engagement
• audience growth
• social media
• football culture
• Baltic football
• club partnerships

Keywords

• Bundesliga
• digital strategy
• fan engagement
• social media
• Baltic football
• audience ownership
• football culture
• club apps

Sponsors

Blocksport.io

Mentioned in this episode

Organizations: Bundesliga, Speed, KSI, Virsliga, Blocksport, Kaunas Žalgiris, Riga FC, FC Como, Wrexham, Hashtag FC

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