
This Is Why I Drink...Cider w/ Marketer Karen Lewis, at Nitty's Cider
From Barley & Me by Ben Rice
May 6, 2025 · 58 min
About this episode
Ben Rice interviews marketer Karen Lewis about cider, personal stories, and various topics over drinks at Nitty's Cider.
In this episode of This Is Why I Drink... with Ben Rice, I sit down with my good friend and marketer extraordinaire Karen Lewis, an absolute dynamo who immediately seizes the means of production over a pint of Beautiful Blues at Nitty's Cider in Sacramento. WARNING: We are also there on cornhole night, so expect a lot of bang for your buck with this very much free episode. ALSO: There will be many references to the video of this episode, but one of the files got corrupted so...no. But we have a YouTube for this, I swear! Karens are gonna Karen, so Madame Lewis drives hard through conversations about the history of electronics, weird thumbs, pooping so hard you pass out, being raised by lesbians, stealing friends, and all the many, many reasons she drinks...cider and other gluten-free beverages due to Celiac's disease. Somehow, she undersells herself throughout the episode. Be sure to learn more about Karen at her website think4it.com or across social media @think4it Nitty's Cider (now with beer!) can be found at nittyscider.com or @nittyscider. Thanks to Nick and his crew for having us! You can find out more about host Ben Rice, Barley & Me, This Is Why I Drink..., and his…
People in this episode
Host: Ben Rice
Guest: Karen Lewis
Topics covered
- food
- culture
- society
- arts
- interviews
Keywords
- Celiac's disease
- Nitty's Cider
- Beautiful Blues
- cornhole night
- history of electronics
- weird thumbs
- pooping
- being raised by lesbians
- stealing friends
Mentioned in this episode
Products: Beautiful Blues, Nitty's Cider
Books & works: This Is Why I Drink...Cider, This Is Why I Drink... with, Barley & Me, This Is Why I Drink...
Places: Sacramento
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