Be you Brand - The Podcast

What if the stories you tell yourself are keeping you stuck? In this episode, Ati sits down with bestselling author and coach Matrasa Ferguson, who shares how she broke free from toxic cycles, healed her relationship with money, and found the confidence to step fully into her worth. From the fear of being seen to publishing her story in Be You Brand: Your Story, Your Business, Your Way, Matrasa reveals the vulnerable moments, mindset shifts, and empowering lessons that changed everything. ✨ Countdown to Be You Brand Live 2025 ✨ We’re just 9 days away from Be You Brand Live in Las Vegas — happening Sept 25–27, 2025! 🎉 Get your ticket here: https://atigrinspun.com/beyoubrandliveevent/ RESOURCES MENTIONED Be You Brand: Your Story, Your Business, Your Way - Volume 2 Join Matrasa’s Profit Playground Rewrite Your Money Story Meditation Ascension Mastermind CONNECT WITH ATI Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat GUEST BIO Matrasa Ferguson is an intuitive money coach & bookkeeper for creative, neurodivergent, and spiritual business women. As the founder of 11.11 Bookkeeping, she helps her clients organize their business finances, understand their numbers and master their money energy so they can create impact & their dream life through their profitable magic. She brings over a decade of experience in customer service & administration for enterprises of all sizes, as well as a unique holistic approach to bookkeeping & money that takes the whole person into account - mind, body & spirit. Her zone of genius is in Done-For-You bookkeeping, money coaching, and being a business guide for women who feel like they have to do it all alone. EPISODE HIGHLIGHTS Matrasa’s journey from fear of being seen to becoming a bestselling author How storytelling can bring deep healing and release decades of emotional weight Rewriting money stories: shifting from scarcity and unworthiness to empowerment Why money is a relationship—and how it reflects back your self-worth The role of coaching, mentorship, and community in sustainable growth Practical tools for building confidence and clarity in business and life KEY TAKEAWAYS Your business mirrors your inner world—clarity and healing create confidence and growth. Money is a relationship; the way you treat it reflects how you value yourself. Storytelling is healing—sharing vulnerably can release what you’ve carried for years. Mentorship matters—sometimes you need someone to hold the mirror to your greatness. Empowerment comes from ownership—of your story, your finances, and your worth. QUOTABLE MOMENTS “Your business is a direct reflection of you and who you’re becoming.” – Matrasa Ferguson “Money is always a relationship—it’s a mirror of your worth and the energy you hold.” – Ati Grinspun “Letting myself be seen was like asking people to see me naked—that’s how vulnerable it felt.” – Matrasa Ferguson FIND MATRASA FERGUSON Website: https://stan.store/1111bookkeeping Email: matrasa@1111bookkeeping.com Instagram: www.instagram.com/11.11bookkeeping/ EPISODE TIMESTAMPS 00:00 Introduction and Growth Journey 05:06 The Power of Trusting the Process 09:47 Vulnerability in Storytelling 14:57 Overcoming Toxic Relationships 19:48 Money Wounds and Self-Worth 24:52 The Role of Coaching and Mentorship 29:53 Writing as a Healing Journey 34:49 Shifting Your Money Mindset ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense appr

For women entrepreneurs, building community is the difference between hustling alone and creating a business that truly lasts. In this episode, Jessica Burgio shares how podcasting became her most powerful tool for connection, visibility, and growth. You’ll learn why consistency matters, how to turn your voice into impact, and how to build a brand that feels aligned and sustainable. Even if you do not wanna launch your own podcast yet or don't feel like running your own event This conversation will remind you that you don’t need to be “ready” to start — you just need to begin. ✨ Be You Brand Live 2025 Join us in Las Vegas, Sept 25–27, 2025 🎟️ Only 27 tickets left! Get your ticket here RESOURCES MENTIONED Join the Unscripted Network Podcast Community Jessica’s podcast: UNSCRIPTED Grab this FREE Checklist: The Ultimate Podcast Beginners CONNECT WITH ATI Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat GUEST BIO Jessica Burgio is a business strategist, wellness mentor, and host of the top 1.5% ranked Unscripted podcast. With 25+ years in the beauty and wellness industry, she helps women amplify their voice, build bold personal brands, and create diversified income streams. Through her coaching, podcasting expertise, and clean living advocacy, Jessica empowers women to be seen, heard, and unstoppable—while building a body, brand, and life they’re proud of. EPISODE HIGHLIGHTS Why community is different from just having followers Jessica’s pivot from hairdresser to podcasting leader The importance of taking action before you feel ready How podcasting builds credibility, confidence, and deep connection Ways women can start building community, with or without a podcast The power of collaboration and protecting the “vibe” of your community Why momentum and consistency are the secret to trust (and clients) KEY TAKEAWAYS Community isn’t about being the expert in the room, it’s about bringing people together around a shared mission. You don’t have to start big; even a coffee chat or weekly live can spark connections. Podcasting is one of the most intimate ways to build trust, even if only 20 people are listening. Consistency builds trust, and trust turns into clients. Your brand grows when you’re willing to pivot, experiment, and take action before you feel fully ready. QUOTABLE MOMENTS “Podcasting feels safe. It’s not about likes or comments, it’s about connecting deeply with just one person listening.” – Jessica Burgio “If you make it all about you, you’re not building community. It’s about bringing people together around a mission.” – Jessica Burgio “Women entrepreneurs don’t need more strategies, they need the courage to be seen and to build a brand that actually feels like them.” – Ati Grinspun FIND JESSICA BURGIO Website: www.jessicaburgio.com/ Email: beautyinspiresbeauty@gmail.com Instagram: www.instagram.com/jessicaburgio EPISODE TIMESTAMPS 01:00 Building Community vs. Audience 04:58 The Journey of Podcasting and Personal Branding 10:09 The Importance of Taking Risks 12:02 Building Community Through Podcasting 18:05 Navigating the Podcasting Landscape 20:00 The Role of Clarity in Podcasting 24:50 Creating Meaningful Connections 29:52 The Unscripted Network and Community Building ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, busin

Thinking about hosting a retreat, workshop, or live event but don’t know where to start? In this episode, Cat Roten shares what really goes into planning events that feel aligned, run smoothly, and actually sell. From contracts to confidence, we’re covering the things most people don’t tell you. CONNECT WITH ATI 🎟️ Be You Brand Live 2025 (Sept 25–27 in Las Vegas) Get your tickets here: https://atigrinspun.com/beyoubrandliveevent/ Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat RESOURCES MENTIONED Episode 66: How I Landed My First Speaking Gig (Hint: No Invitation Needed!) 3 Common Event Planning Mistakes & How to Avoid Them Cat’s Podcast: Success Beyond Strategy Preferred Events Calendar (Free resource): https://stan.store/impactfuleventco/p/your-preferred-events-calendar GUEST BIO Cat Roten is the founder of Success Beyond Strategy and the Event Host Community, where she supports business owners in executing strategically while leading with their intuition to create a business and life that is uniquely their own. After a decade in the hotel industry, Catherine discovered her gift for simplifying complex processes—helping business owners cut planning time in half, reclaim their energy, and create intentional systems that reflect their goals. As a Fractional COO and event strategist, she guides clients in building aligned business operations and planning impactful events with ease and confidence. Catherine is also the host of the Successful Events podcast, where she shares practical advice and real-world insights to help entrepreneurs plan & host their events with clarity, purpose, and authenticity. EPISODE HIGHLIGHTS The biggest mistakes first-time event hosts make (and how to avoid them) Why contracts matter—yes, even for small events The power of showing up fully as you on stage What type of event makes sense for your season of business How to make your event profitable (even on your first try) Why you need a clear “why” and offer behind every event Smart tips around budgeting, photography, and team support What it really looks like to lead your community through live experience KEY TAKEAWAYS Use Contracts for Everything – From speakers to sponsors, contracts protect your event and business.Don’t Overpack Your Schedule – Give space for networking, reflection, and magic to happen. Start With Your ‘Why’ – Understand the purpose and offer behind your event before diving into logistics. Budget for the Unexpected – Always build in a contingency fund of 10-15%. Your Event is an Extension of You – Make it intentional, not a carbon copy of someone else’s. QUOTABLE MOMENTS “You’re not creating an event for someone else. You’re creating it to reflect you and the impact you want to make.” — Cat Roten “If you don’t ask, the answer is always no.” — Ati “Hosting your own event puts you at the head of the table, you don’t need to wait for someone to give you a seat.” — Cat Roten FIND CAT ROTEN Website: CATROTEN.com/coo Email: catherine@imperfectlyimpactful.com Instagram:@cat.roten | @eventhostcommunity EPISODE TIMESTAMPS 00:00 Introduction to Personal Branding and Events 02:59 The Unique Role of Event Hosting 05:50 Common Mistakes in Event Planning 09:00 The Importance of Contracts 11:56 Building a Personal Brand Through Events 14:51 Creating Intentional Events 17:52 Types of Events and Their Impact 20:51 The Financial Aspects of Hosting Events 23:57 Maximizing Profitability in Events 27:00 Final Thoughts and Resources ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photogr

Feeling lost in your business pivots? Join Ati's honest chat with Daisy Mack about navigating the messy middle. Forget perfect success stories – hear the real deal on business shifts and trusting your inner voice. A must-listen if you're questioning your path and craving truth about growth. CONNECT WITH ATI Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ RESOURCES MENTIONED Spiritual Mixtape Community Spiritual Mixtape Podcast Learn about Daisy's story, recommended episodes: The Spiritual Mixtape Story: Who I Am and Why I'm Here Dad's Meditation GUEST BIO Daisy Mack is a breathwork and stress management expert with 15+ years of leadership experience, including as VP at a global entertainment conglomerate before moving into wellness. She founded Spiritual Mixtape, a platform helping ambitious individuals build sustainable careers while nurturing personal lives. She’s worked in corporate wellness with Ruggable and Live Nation, guiding teams toward clarity, focus, and creativity. Daisy also hosts the Spiritual Mixtape Podcast, featured as in-flight entertainment on British Airways and Qatar Airways, sharing breathwork and mindfulness tools with a global audience. Blending modern stress management with ancient breathwork, Daisy creates transformative experiences that help people reset, realign, and thrive—at work or in personal growth. EPISODE HIGHLIGHTS It's okay to take your time and pivot your business multiple times. How you genuinely feel about your offers significantly impacts your marketing. Packaging your brilliance in an aligned way is more important than following trends. Daisy's journey showcases a powerful shift towards her passion for breathwork. Entrepreneurship acts as a potent catalyst for profound personal growth. KEY TAKEAWAYS Trust your own intuition when making business decisions. Authenticity, even with the mess, attracts the right audience. Focus on the transformative impact you provide to clients. Business ownership inevitably fosters significant personal development. Consistent inner work is crucial for navigating the entrepreneurial journey. QUOTABLE MOMENTS "Take your time because people feel your hot mess. And sometimes that's quite endearing and attractive when it's authentic." - Daisy Mack "If you just learn to breathe to start with, if you just connect to your body, life would be a lot easier because you learn to relax." - Daisy Mack "Most women are still operating from fear, even though they're a business owner." - Ati Grinspun FIND DAISY MACK Website: www.spiritualmixtape.com Email: daisy@spiritualmixtape.com Instagram:@spiritualmixtape YouTube: www.youtube.com/@spiritualmixtape Podcast: Spiritual Mixtape Ready to manifest without overthinking? Use code BEYOU for one month free inside Spiritual Mixtape and turn this conversation into your daily practice: https://spiritual-mixtape.circle.so/checkout/guest-list EPISODE TIMESTAMPS 0:27 - Reflecting on Confidence and the Journey of Rebuilding 0:53 - The Crucial Role of Energetic Alignment with Your Offers 2:33 - Identifying the Signs That It's Time to Pivot Your Business 2:58 - The Importance of Trusting Your Own Intuition Over External Advice 6:48 - Challenging Conventional Wisdom: The Power of Not Having a Strict Niche 7:43 - The Necessary Balance Between Inner Work and Business Strategy 8:52 - A Word of Caution: Navigating the Unregulated Online Business Space 9:31 - Focusing on Tangible Transformation Over Just "Vibes" 10:26 - The Decision to Pivot Away from the Traditional Coaching Model 11:48 - The Unique Fulfillment and Growth Found in Entrepreneurship 13:16 - Business as a Catalyst for Essential Self-Awareness 14:1

🔥 SHOW DESCRIPTION If you’ve ever undercharged, overthought your pricing, spiraled after a big sale, or plainly have shitty feelings around money , this episode is a must. Ati shares the truth about what it really takes to move past money shame and isolation in your business. This conversation is raw, powerful, and will shift how you see money, community, and your role as a leader. This is the behind-the-scenes of how Be You Brand Live was built—not just as an event, but as a live activation experience to help you shift your identity, heal your relationship with money, and finally step into the next version of you. 💸 RESOURCES MENTIONED 🎟️ Be You Brand Live Tickets (Sept 25–27 in Las Vegas) https://atigrinspun.com/beyoubrandliveevent/ 🎧 300K Blueprint Masterclass + Money Hypnosis DM “300K” on IG ✏️ Take the Profitable Personal Brand Quiz https://atigrinspun.com/quiz/ 📞 Book a Discovery Call (for BYBA or 1:1) https://calendly.com/atigrinspun/discoverychat 💬 CONNECT WITH ATI ✨ Instagram → @ati.grinspun 🌐 Website → https://atigrinspun.com/ 👯‍♀️ Facebook Group → Personal Branding for Womenpreneurs 💥 EPISODE HIGHLIGHTS Why Be You Brand Live is NOT just another event—it’s a full-body breakthrough The difference between content and embodiment (and why it matters) How money shame shows up in your pricing, your content, and your energy The truth about community and why it’s the fastest way to grow What really changed for Ati in 2019—and why it still fuels everything she does today 💡 KEY TAKEAWAYS Most money blocks don’t start in your mind—they start in your body Your fear of losing money might be what’s stopping you from making more Community isn't fluff—it’s the backbone of your next level It’s not about feeling ready. It’s about getting in the room Healing your money relationship is about rewiring how you feel as much as what you believe 🔥 QUOTABLE MOMENTS “You can’t out-journal what your body still believes is unsafe.” – Ati Grinspun “Be You Brand Live isn’t about taking notes. It’s about becoming the version of you who doesn’t need them.” – Ati Grinspun “Community isn’t just who you know—it’s how you grow.” – Ati Grinspun ⏱️ EPISODE TIMESTAMPS 00:00 – The fear of not being able to replicate your success 03:45 – Why Be You Brand Live exists 06:30 – The money talk no one teaches you 09:40 – How different women build community in different ways 13:15 – A client sells a $2K offer… and spirals 16:00 – Why money healing must be embodied 19:45 – Behind the scenes of our most powerful in-room experiences 23:10 – Why Be You Brand Live will be different (again) 26:30 – The 2019 moment that changed everything for Ati 32:15 – You belong in the room before you feel ready 35:40 – Masterclass + event info + final invitation 💁‍♀️ ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the Be You Brand podcast. From world champion flair bartender to brand photographer to brand strategist and mentor, she brings decades of transformation, business savvy, and radical authenticity into everything she does—especially when it comes to helping women build brands that are fully expressed and fully paid. 🎙️ ABOUT THE SHOW Be You Brand is the go-to podcast for women entrepreneurs ready to build a personal brand, a thriving business, and a powerful mindset rooted in authenticity and impact. If you’re done playing small and ready to stand out, sell with soul, and finally feel safe being seen—this show is for you. Categories: Entrepreneurship | Business | Self-Improvement | Marketing Pillars: Personal Branding | Mindset | Business | Energetics | Purpose | Life

Feeling overwhelmed, doubtful, or stuck — even as your business grows? You’re not alone. In this episode, we dive into the entrepreneurial spiral: the fear, burnout, and self-doubt that even successful women business owners face. Discover mindset tools and practical strategies to help you lead yourself out of emotional crashes and back into alignment. Whether you're a seasoned entrepreneur or just starting out, this is your reminder: success doesn’t mean you won’t struggle, but you can move through it with power and clarity. 📚 RESOURCES MENTIONED Tapping Solution App: https://www.thetappingsolution.com/blog/tapping-solution-app/ 300k Blueprint Masterclass: https://atigbranding.thrivecart.com/300k-blueprint/ Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ 💖 CONNECT WITH ATI 🔥 Ready to build a personal brand you’re proud of? Take the Profitable Personal Brand Quiz https://atigrinspun.com/quiz/ 🎓 Want clarity on your brand? Get the Personal Brand Clarity Masterclass https://atigrinspun.com/clarity-masterclass ✨ Want to stand out (on and off social)? Grab the Stand Out Masterclass https://atigrinspun.com/standout 📲Want Ati To audit your Brand? Book a Profit Brand call > https://calendly.com/atigrinspun/discoverychat 🔗 Connect: Instagram: @ati.g.branding Website: https://atigrinspun.com 🔥 EPISODE HIGHLIGHTS Even experienced entrepreneurs face fear and self-doubt, especially during growth. Having practical strategies helps break the spiral of overwhelm faster. Opportunities often trigger retreat because expansion challenges your comfort zone. Business challenges reflect deeper internal work on beliefs and identity. Recognizing and physically interrupting the spiral is the first step to recovery. Movement, EFT tapping, and journaling help release blocks and restore clarity. ✨ KEY TAKEAWAYS You can’t shift what you don’t acknowledge. 3-Step Spiral Exit Strategy: -Interrupt the Pattern – Breathe, move, or change the environment. - Use EFT Tapping – Shift emotional state quickly. - Journal It Out – Ask: - “What am I really feeling?” - “What do I actually want?” - “What do I believe about this right now?” Your state influences your results, don’t build from burnout. Regularly use tapping, journaling, and movement to manage your mindset and emotions through challenges. Spirals are part of the journey, what matters is how fast you bounce back. Inner Work = Business Growth: Keep doing the work, especially when it’s hard. 💬 QUOTABLE MOMENTS “The biggest difference between beginner Ati, if you want to call it, or when I first started my journey to now, are the tools that I have to deal with those crises.” - Ati Grinspun "Everything about entrepreneurship is challenging your beliefs, your internal safety and your fears." - Ati Grinspun "Every time you get in your head and you freeze, every time you overthink, every time you get overwhelmed and you stay there, you're delaying your growth." - Ati Grinspun ⏱ EPISODE TIMESTAMPS 00:00 Overcoming Doubts in Entrepreneurship 02:50 Tools for Managing Overwhelm 05:47 The Importance of Self-Leadership 09:03 Understanding Triggers and Reactions 11:59 Pattern Interruption Techniques 15:05 Emotional Freedom Techniques 17:57 The Power of Gratitude and Movement 20:47 Journaling for Clarity 24:10 Radical Responsibility in Business 27:01 Coaching Yourself Out of a Spiral 30:07 Conclusion and Upcoming Events ABOUT YOUR HOST Ati Grinspun is your go-to personal brand coach, speaker, and high-vibe truth-teller. From flair bartender to 6-figure personal branding coach, she’s helped hundreds of women stop hiding and start showing up fully as themselves—online and in real life. ABOUT THE SHOW The Be You Brand Podcast is for women entrepreneurs, coaches, and leaders who are ready to claim their spotlight. If you’re tired of blending in, tired of doubting yourself, and ready to build a brand and life that feels like you, this show is your permission slip. Categories: E

SHOW DESCRIPTION In this transformative episode, Ati sits down with Alessia Citro, author of "Higher Self Habits," to uncover how tiny, consistent actions can build unstoppable self-trust and confidence. Learn why traditional habit-building advice fails women and discover a powerful feminine approach to creating habits that stick without burning out or feeling restricted. CONNECT WITH ATI Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Ready to get massive Clarity on your personal brand: Get my Personal Brand Clarity Masterclass HERE Looking to Stand out (on and off social media) get the Stand out Masterclass HERE 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs RESOURCES MENTIONED Higher Self Habits by Alessia Citro Atomic Habits by James Clear Tiny Habits by Dr. BJ Fogg Seven Habits of Highly Effective People by Dr. Stephen Covey Badass Habits by Jen Sincero Miracle Morning by Hal Elrod The Halo app (mentioned for prayer/meditation) GUEST BIO Alessia Citro is a habits expert, transformation coach, and bestselling author of "Higher Self Habits." She helps visionary female founders build habits that create unshakeable confidence, empowering them to grow their businesses and become recognized thought leaders. Drawing from her own transformation journey—from tech sales at Salesforce and Google, to building a 7-figure online wine business, to embracing sobriety—Alessia created the Higher Self Habits Method™, which blends timeless wisdom with neuroscience to create foundational change on both spiritual and physical levels. EPISODE HIGHLIGHTS Why traditional masculine habit-building approaches often fail women and how to create a feminine menu of habits that honors your changing energy The surprising first habit that transformed Alessia's life and why building self-trust through tiny consistent actions is the foundation of all success How focusing on the wrong priorities in Maslow's hierarchy of needs sabotages your best intentions and what to focus on instead The 24-hour challenge to transform your physical environment that can immediately shift your mindset and productivity Why cleaning your car and running your dishwasher at night might be the most impactful business habits you're not doing KEY TAKEAWAYS Build self-trust through consistency with tiny habits rather than attempting massive changes - even flossing one tooth counts as success Create a "menu" of habits rather than rigid routines - women operate on a 28-day cycle, not a 24-hour one like men Focus on physiological and safety needs first (like sleep, hydration, clean environment) before trying to optimize self-actualization Celebrate small wins immediately to wire in dopamine rewards that make habits stick Clean external environments like your car and kitchen are powerful reflections of your internal state and can transform your productivity QUOTABLE MOMENTS "Once you know that you can actually keep your word to yourself, your whole life will change." - Alessia Citro "You embody it until you become it... It's like sweeping the floor - dust accumulates, you have to sweep every day. So this is an ongoing thing with no finish line." - Alessia Citro "Our brain will tell you you're doing too little, but that is where the change is happening... It all started by stopping the addiction to tell myself I was not good enough." - Ati Grinspun FIND ALESSIA CITRO Website: alessiacitro.com Email: alessia@alessiacitro.com Instagram: @alessiacitro__ Book: "Higher Self Habits: The Scientific, Strategic, and Spiritual Framework to Get Out of Your Own Way—For Good" Podcast: INHABIT with Alessia Citro E

SHOW DESCRIPTION Ever wonder how to turn in-person connections into a thriving empire? In this power-packed episode, Ati sits down with Demiree Goldfarb, founder of Michigan's largest women's empowerment conference. Get ready for an unfiltered conversation about pivoting from a successful business to follow your true calling, building authentic communities, and what it really takes to create transformative events that sell out. If you've ever dreamed of making a bigger impact while staying true to yourself, this episode is your wake-up call. Join us live at empowHer event in Detroit Michigan https://www.eventbrite.com/e/empowher-2025-tickets-1053544773779?aff=oddtdtcreator CONNECT WITH ATI Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲 Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: @Ati.grinspun Website: https://atigrinspun.com/ FB Community: Personal branding strategies for female entrepreneurs GUEST BIO Demiree Goldfarb is a trailblazer for women who are ready to stop playing small and take control of their lives. As the founder of empowHER, Michigan's largest women's empowerment conference and community, she's built a movement that brings thousands of ambitious women together to connect, grow, and own their futures unapologetically. She's also the host of the HBIC Podcast, where over half a million listeners tune in every episode for raw, unfiltered conversations about mindset, success, and embracing your full potential. When she's not rallying women at conferences or inspiring her audience on the podcast, Demiree balances family life with her passion for empowering others, bringing fresh perspectives and a no-BS approach to helping women create lives they're truly excited to live. EPISODE HIGHLIGHTS The surprising pivot that led to creating Michigan's largest women's empowerment conference Why being "too similar" to someone else might be your biggest opportunity The truth about pricing events and why free isn't always better How to build genuine connections that turn into profitable partnerships The unexpected way to know if you're ready to host your own event KEY TAKEAWAYS The real reason why some event creators succeed while others struggle (it's not what you think) How to build a community that sells out your events without constant promotion The counterintuitive approach to vendor and speaker selection that creates extraordinary experiences Why your "why" matters more than your "how" when building an event empire QUOTABLE MOMENTS "Your event is a reflection of who you are - you're allowed to make the decisions and be ruthless about who you let in." - Demiree Goldfarb "When you invest in yourself, you understand that everyone else in the room also invested to be here. They're ready to make things happen." - Demiree Goldfarb SPECIAL OFFER Use code "ATI" for a free month of Demiree's membHERship program! https://empow-her.mykajabi.com/offers/qLLkLESw/checkout FIND DEMIREE Instagram: @demireesuanne Website: demireesuanne.com EPISODE TIMESTAMPS 00:00 - Introduction and discovering brand synergy 01:20 - Demiree's journey: From boutique to empowerment conference 05:30 - The shift from selling products to selling experiences 11:34 - Building a community and rebranding 18:30 - The truth about event pricing and value 25:00 - How to start your own event 35:00 - Creating extraordinary experiences 42:00 - Details about empowHER Conference ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SH