Beats Vines and Life

Welcome to another life-focused edition of Beats, Vines & Life. Today, MJ Towler sits down with renowned entrepreneur, teacher, and bestselling author Seth Godin. Known for his game-changing books like Purple Cow, Tribes, and This Is Marketing, Seth Godin has shaped the thinking of marketers, creators, and leaders around the world. In this episode, the conversation explores the intersection of marketing, storytelling, connection, and lifestyle—diving deep into why stories matter in the world of wine, how meaning and community elevate experiences, and the real power behind the premium price tag on that special bottle. From wine glasses and chocolate bars to placebos and permission-based marketing, get ready for practical wisdom and insight on building trust, finding your tribe, and living a life—and creating products—that truly matter. Pour a glass, settle in, and enjoy a conversation about creativity, generosity, and the courage to ship your best work.Subscribe to Seth’s Blog!Follow Seth on IG!____________________________________________________________Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers! Grenache Fest is BACK!!! Grenache Fest is coming to Waitsburg, Washington, bringing with it a focused, celebratory spotlight on one of the world’s most important and expressive grapes. This year, we will start with a blind tasting seminar hosted by MJ Towler, Chauncey Arkfeld, and Michael Alberty, followed by smaller breakout sessions across town.Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to.For insider info from MJ and exclusive content from the show, sign up at blackwineguy.comFollow MJ @blackwineguyFollow Beats Vines and Life @beatsvinesandlifeFollow Totally Biased Wine Reviews on IGSign up for Totally Biased Wine Reviews Hosted on Acast. See acast.com/privacy for more information.

Welcome to Beats Vines & Life, where we dive into the intersection of wine, business, and modern living. In this episode, host MJ Towler sits down with Ben Salisbury, renowned consultant, coach, and creator of the Wine Sales Stimulator training program. With over four decades of experience in the wine and spirits industry, Ben has worked with major players like Constellation Brands and St. Michelle Wine Estates, and now champions a fresh, tech-driven approach to sales and marketing.Together, MJ Towler and Ben tackle everything from the realities of the three-tier system, the pitfalls of outdated sales playbooks, and the game-changing power of focusing your efforts where it counts. They discuss the need for scalable systems, efficient use of time, and the value of CRM tools—all with an eye toward sustainable growth for wineries, distilleries, and beverage brands in a rapidly evolving market.Whether you're an industry insider, a passionate consumer, or just curious about what makes the modern wine business tick, this episode is full of actionable insights, sharp commentary, and a little New England grit. Tune in and discover why the old hustle mentality might just be holding your brand back, and how to move past it for lasting success.For more information about Ben’s Wine Sales Stimulator click the link!Follow Ben on Linkedin!Remember to use CODE: BWG8020 to receive a 10% discount on Ben’s flagship program during the month of February only.____________________________________________________________Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers! Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to.For insider info from MJ and exclusive content from the show, sign up at blackwineguy.comFollow MJ @blackwineguyFollow Beats Vines and Life @beatsvinesandlifeFollow Totally Biased Wine Reviews on IGSign up for Totally Biased Wine ReviewsGo to the-vines.com and use code BLACKWINEGUY to unlock member pricing and join their community for just $395, plus get a case of wines they make with their partners. (U.S. addresses only.) Hosted on Acast. See acast.com/privacy for more information.

Welcome back to Beats Vines & Life! In this episode, hosts MJ Towler and Rob S introduce us to the vibrant world of Schermeister Audio, featuring the dynamic winemaking duo Laura S and Rob S. Get ready for an unfiltered and wildly entertaining conversation that blurs the lines between wine, music, and living life to the fullest.From tales of Idaho roots to tattoo regrets, bold love stories, and the art of crafting wines that are as memorable as they are delicious, this episode peels back the curtain on what it really takes to make it in the wine industry—and have a little fun along the way. The trio dive into why wine is so much more than what’s in the glass: it’s a social lubricant, a marker of life’s big moments, a creative journey, and yes, sometimes it’s "tits in a glass."So pour yourself something bold and get ready for laughs, revelations, and a behind-the-scenes look at a Sonoma couple rewriting the rules of wine, love, and lifestyle. This is the episode where high art, irreverence, and heartfelt storytelling meet. Cheers!For more information about Schermeister Wineryclick the link!Follow Schermeister Winery on IG!____________________________________________________________Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers! Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to.For insider info from MJ and exclusive content from the show, sign up at blackwineguy.comFollow MJ @blackwineguyFollow Beats Vines and Life @beatsvinesandlifeFollow Totally Biased Wine Reviews on IGSign up for Totally Biased Wine ReviewsGo to the-vines.com and use code BLACKWINEGUY to unlock member pricing and join their community for just $395, plus get a case of wines they make with their partners. (U.S. addresses only.) Hosted on Acast. See acast.com/privacy for more information.

Welcome back to Beats Vines & Life, where music, culture, and the stories behind the wine flow together. In this episode, host MJ Towler sits down with the remarkable Kathryn Hall, a true pioneer whose journey transcends the vineyard. From her roots as a city attorney in Berkeley and a groundbreaking leader at Safeway, to her appointment as U.S. Ambassador to Austria and her deep ties to the California wine industry, Kathryn Hall brings a lifetime of passion, purpose, and a hefty pour of wisdom to the table.Together, they explore Kathryn Hall's dynamic path through law, politics, and wine—dishing on the culture of Berkeley, the evolution of Napa Valley, and what it really means to make a difference both in the community and in the bottle. Along the way, they dive into memorable wines from Kathryn Hall’s Hall, Walt, and BACA portfolios, share stories about activism, and celebrate the joy that great wine and good company can bring to life.Whether you’re here for the beats, the vines, or the life lessons, this conversation is a masterclass in following your passions—and making the world a little happier along the way. Pour yourself a glass and hit play: this episode is not one to miss.For more information about Hall Wines click the link!Follow Hall Wines on IG!____________________________________________________________Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers! Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to.For insider info from MJ and exclusive content from the show, sign up at blackwineguy.comFollow MJ @blackwineguyFollow Beats Vines and Life @beatsvinesandlifeFollow Totally Biased Wine Reviews on IGSign up for Totally Biased Wine ReviewsGo to the-vines.com and use code BLACKWINEGUY to unlock member pricing and join their community for just $395, plus get a case of wines they make with their partners. (U.S. addresses only.) Hosted on Acast. See acast.com/privacy for more information.

Welcome to a special edition of Beats Vines & Life: New Jersey Wine Edition, brought to you by the Garden State Wine Growers Association! On this episode, host MJ Towler gathers wine experts and local trailblazers Hank Zona and Dustin Tarpine for a lively conversation about New Jersey’s vibrant wine scene.Whether you’re a seasoned oenophile or just wine-curious, get ready to discover the fascinating history, dynamic terroirs, and emerging trends shaping the Garden State’s wine industry. From hands-on vineyard stories—like starting Cedar Rose Vineyards with literally a chainsaw and a dream—to inside looks at the upcoming New Jersey Wine Expo, the episode explores how local wineries are redefining East Coast wine culture and building genuine connections with their communities.Tune in to hear about unique grape varietals, the spirit of New Jersey winemaking, how food and wine experiences are leveling up across the state, and why NJ might be your next wine destination. You’ll also get tips on pairing local wines, stories about life in the vineyards, and reflections on what it takes to build a growing wine region in an unlikely place.Grab a glass, settle in, and join the journey—because in Jersey, it’s all about celebrating mavericks, philosophers, deep thinkers, and all you wine drinkers!For more information about the NJ Wine Expo click the link!For more information about New Jersey Wine Month click the link!Follow New Jersey Wine on IG!Follow Cedar Rose Winery on IG!Follow Hank on IG!____________________________________________________________Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers! Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to.For insider info from MJ and exclusive content from the show, sign up at blackwineguy.comFollow MJ @blackwineguyFollow Beats Vines and Life @beatsvinesandlifeFollow Totally Biased Wine Reviews on IG Hosted on Acast. See acast.com/privacy for more information.

Welcome back to another episode of Beats Vines & Life! This week, MJ Towler sits down with Jeff Cole, head winemaker at Sullivan Rutherford Estate in Napa Valley. From humble beginnings in Yountville, Jeff’s journey is rooted in the heart of California wine country—literally growing up among the vines. After studying wine and viticulture at Cal Poly and cutting his teeth at iconic spots like Schrambsburg, Jeff has become a passionate advocate for Napa Merlot, determined to restore its reputation and champion its world-class potential.In this lively and candid conversation, MJ Towler and Jeff Cole reminisce about Napa’s small-town past, dig into the cyclical nature of wine trends, and explore the inside story behind Sullivan’s focus on Merlot, including how the estate’s legacy and new ownership are shaping its future. Along the way, you’ll get a window into the real work behind “glamorous” winemaking, the role of immigrants in shaping American wine, and a taste of Jeff’s favorite vintages.So pour yourself a glass, settle in, and join us as we go deep into the stories, struggles, and triumphs behind the bottle—this is Beats Vines & Life with Jeff Cole.For more information about Sullivan Rutherford Estate click the link!Follow Sullivan Rutherford Estate on IG!Follow Jeff on IG!____________________________________________________________Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers! Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to.For insider info from MJ and exclusive content from the show, sign up at blackwineguy.comFollow MJ @blackwineguyFollow Beats Vines and Life @beatsvinesandlifeFollow Totally Biased Wine Reviews on IGThank you to our sponsor, The Conaway Fund. The Conaway Fund is a philanthropic initiative under The Prosperity Foundation that allows donors to contribute to a fund that supports various causes such as scholarships, nonprofit organizations, schools, and families facing financial challenges. Donors can recommend where the funds should be directed, providing a flexible way to make a positive impact in communities. The Conaway Fund embodies the spirit of giving and community support, aiming to create a lasting impact through strategic philanthropy.For more information, go to The Conaway Fund and please donate! Hosted on Acast. See acast.com/privacy for more information.

Welcome back to Beats, Vines & Life, where the worlds of wine, music, and living boldly collide! In this special bonus episode, host MJ Towler (aka the Black Wine Guy) reunites with friends and Sonoma-based winemakers Justin and Beth Harmon of Argo Wines for a deep dive into their highly-anticipated 2023 Napa Valley Cabernet releases. You’ll get a behind-the-scenes look at harvest updates, the family vibe of Argo’s winemaking process, and the evolution of their standout wines like the Bastard Tongue Pinot Noir, hedonistic Syrahs, Chardonnay, and—today’s focus—their serious, crowd-pleasing Napa Cabs.From Sunday “fun day” nostalgia to breaking into Napa’s exclusive vineyard network, the conversation is candid and lively, filled with tasting notes, wine geekery, talk of terroir, and relatable laughter (and even a few burger pairings).Whether you’re a dedicated wine lover or just love stories of mavericks pursuing big dreams, this Totally Biased Wine Review will have you thirsty for a glass—and inspired to live life deliciously. Cheers!For more information about Argot Wines click the link!Follow Argot on IG!____________________________________________________________Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers! Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to.For insider info from MJ and exclusive content from the show, sign up at blackwineguy.comFollow MJ @blackwineguyFollow Beats Vines and Life @beatsvinesandlifeFollow Totally Biased Wine Reviews on IGThank you to our sponsor, The Conaway Fund. The Conaway Fund is a philanthropic initiative under The Prosperity Foundation that allows donors to contribute to a fund that supports various causes such as scholarships, nonprofit organizations, schools, and families facing financial challenges. Donors can recommend where the funds should be directed, providing a flexible way to make a positive impact in communities. The Conaway Fund embodies the spirit of giving and community support, aiming to create a lasting impact through strategic philanthropy.For more information, go to The Conaway Fund and please donate! Hosted on Acast. See acast.com/privacy for more information.

Get ready for a journey through time, culture, and the lush hills of Sonoma Valley on this episode of Beats Vines & Life. Host MJ Towler sits down with the legendary Phil Coturri, a man known as The Godfather of organic mountain grape viticulture and the force behind Enterprise Vineyard Management and Winery 16600.In this colorful conversation, Phil opens up about his roots as a third-generation San Franciscan, growing up during the revolutionary 60s and soaking up the vibrancy of the Beat movement, the Summer of Love, and the rise of Bay Area music. Together, MJ and Phil weave stories that link the evolution of California winemaking with cultural milestones—from early experiments in natural, additive-free wines to wild times with the Grateful Dead, Rolling Stone magazine, and the cosmic transformation that came with psychedelics and free-thinking art.Expect tales about family, food, the joy (and chaos) of farming, the influence of complex microclimates on great wine, and how the rhythms of music and poetry are forever entwined with the creative process of living—and winemaking. Whether you’re here for the music, the lifestyle, or the deep dives into organic viticulture, this is an episode brimming with wisdom, wit, and a few legendary California rabbit holes.Pour yourself a glass and tune in; this is Beats Vines & Life with Phil C.!Follow Sixteen600 on IG!Follow Phil on IG!____________________________________________________________Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers! Subscribe to Beats Vines and Life, and give us a five-star review on your favorite platform.For insider info from MJ and exclusive content from the show, sign up at blackwineguy.comFollow MJ @blackwineguyFollow Beats Vines and Life @beatsvinesandlifeThank you to our sponsor, The Conaway Fund. The Conaway Fund is a philanthropic initiative under The Prosperity Foundation that allows donors to contribute to a fund that supports various causes such as scholarships, nonprofit organizations, schools, and families facing financial challenges. Donors can recommend where the funds should be directed, providing a flexible way to make a positive impact in communities. The Conaway Fund embodies the spirit of giving and community support, aiming to create a lasting impact through strategic philanthropy.For more information, go to The Conaway Fund and please donate! Hosted on Acast. See acast.com/privacy for more information.