Beauty Business Breakthroughs

Griselda Perkins spent 20 years in the military and thought she’d retire into a quiet, stable school job. But after finding Luxe and enrolling in her first training, she had one thought:“This could replace my job.” Now she runs a growing multi-room spa, leads with military-grade standards, and is building a training facility to elevate the next generation of providers. In this episode, Griselda shares: The Luxe courses that gave her permission and structure to start — even as a total beginner How she scaled to consistent $4K+ months while still working full-time Her client experience strategy that’s bringing in families, professionals, and loyal locals Why her spa vision includes both high-end services and team development The moment she realized this industry wasn’t just a side hustle — it was her legacy This isn’t just another esthetician story. It’s a masterclass in leadership, elevation, and choosing a new path — no matter how late you start. Play the episode. You’ll feel what’s possible.

Taylor Ann Montgomery didn’t have a massive following, flashy ads, or a big launch. What she did have: a Luxe education, a high-touch client experience, and the mindset of a CEO — even as a beginner. Today, her books are full. Her results are unmatched. And she’s the go-to body contouring expert in her city — all in her first year. In this real-talk episode, Taylor Ann shares how she went from hesitant to high-demand, and what really built her beauty brand from the ground up. Inside the episode: Why Luxe gave her the confidence to finally get started How she built trust so strong, her clients became her best marketing Her simple but powerful client experience flow — and why it matters more than content What she would do differently if she were starting again tomorrow Why “slow” growth is actually what made her brand sustainable and in demand If you’re overthinking, second-guessing, or wondering how to stand out — Taylor Ann’s story is the proof that consistency, quality, and Luxe strategy work. Listen in. Then go become the name everyone recommends.

What would you do if a $10K surgery nearly ended your life — and your business hadn’t even begun yet? Jennifer Chambard didn’t start with money, a mentor, or a map. She started from a hospital bed. After a traumatic awake liposuction and back-to-back illness nearly shut down her organs, she made a decision: “I’m not going to fail. Period.” In this powerful episode, Jennifer walks us through how she went from zero direction to doubling her income every six months, building a sold-out body contouring brand — and becoming one of Luxe’s most inspiring student success stories. Inside her transformation: The exact moment she said yes to Luxe — even when money was tight The courses that gave her clarity, confidence, and cash flow Why she calls Luxe’s curriculum “the foundation that made it all possible” Her mindset shift from “scared to hit start” to full-time CEO How she replaced bartending with booked-out services, press features, and $1K days Whether you’re unsure if this path is for you, or ready to expand but holding back — Jennifer’s story will move you, motivate you, and give you a clear “this is possible for me too” moment. Press play if you’re done waiting for the right time. This episode is your sign.

Feeling stuck on what to post—and who you're even posting for? In this minisode of Beauty Business Breakthroughs, Shara breaks down the real secret to social media growth that actually gets you bookings (not just likes). Spoiler: it’s not about going viral. Whether you're brand new or feeling burned out trying to "grow fast," this episode will shift your perspective on how to build a beauty business that lasts by attracting the right clients—not just more followers. You’ll learn:📱 Why viral content doesn’t equal revenue🎯 How to identify and speak directly to your ideal client👀 The importance of showing your face and building trust📈 What to focus on when you’re starting from zero💬 How to balance personal connection with professional content If you’re ready to stop throwing spaghetti at the algorithm and start building meaningful relationships that grow your beauty business—this one’s for you. ➡️ DM “success” to @luxebeautyandbodyco on Instagram to get the exact roadmap to grow with intention inside Scale to 6 Figures Academy.

Welcome to another powerful minisode of Beauty Business Breakthroughs, pulled straight from a live hot seat coaching session inside the Scale to 6 Figures Academy. In this episode, we’re getting clear on something that confuses a lot of beauty pros:💼 Do you actually need to file an LLC?📛 Should you trademark your business name or logo?💸 What business structures are worth the investment—and which ones to hold off on? Here’s what you’ll learn: The difference between a DBA, LLC, and Trademark When it’s too soon to spend money on legal filings What to do if someone else starts using your business name Why filing too early in some states (like California) can cost you big What trademarking really protects—and how to do it the smart way This minisode is a must-listen for any beauty entrepreneur who's confused about legal steps, overwhelmed by the hype, or trying to avoid costly mistakes. 💬 Want to go from confused to confident in your business foundation?DM “SUCCESS” to @luxebeautyandbodyco and we’ll send you the roadmap to our Scale to 6 Figures Academy. Until next time, keep building smart—and making those beauty business breakthroughs.

In this minisode of Beauty Business Breakthroughs, we’re walking through a real-time coaching session with a beauty pro who's ready to rebrand, expand her services, and finally run the ads she’s been putting off. Whether you're changing your business name, launching new services like lashes, or just need a push to get back into marketing—this episode is packed with tactical advice and mindset shifts to help you act with intention. What we cover:🔤 How to choose a name that grows with your beauty brand🌐 What to check on Google, Instagram, Facebook, and GoDaddy before you commit🎯 Why not running ads is costing your business more than you think🧠 The funnel strategy for hiring the right person on Fiverr for flyer or ad help🧪 How to test flyer designs and ad performance on a small budget💸 Why spending $25–$40 on flyers can turn into $1,000+ weeks with the right strategy This is more than a pep talk—it’s a step-by-step framework for building your business with confidence and clarity. 📲 Want the exact roadmap to launch or rebrand the right way?DM “SUCCESS” to @luxebeautyandbodyco and get the inside access to Scale to 6 Figures Academy. Let’s get your business back in motion. 💼✨

In this powerful minisode, Shara sits down with Diana, a Luxe Beauty student from a tiny town in Oklahoma who's turning heads—and scalps—with her new head spa services. What started as a dream to bring luxury to her small-town salon has transformed into a booming business that added over $4,000/month in revenue and helped her reclaim her weekends and family time. Diana opens up about: The burnout and hustle of being a full-time stylist before Luxe How losing her sister sparked a life-changing mindset shift The moment she knew her new service was a hit (hint: gift cards flew off the shelves!) The flexibility and support she found in the Luxe program How she’s planning her next expansion move with even more services Whether you're in a big city or a rural town, this episode is proof that with the right education and mindset, momentum is possible. 🎧 Ready to make your next beauty business breakthrough? DM “SUCCESS” to @luxebeautyandbodyco on Instagram to get the roadmap to Scale to 6 Figures Academy.

If you’re adding new services and wondering if it’s time to rebrand or split your pages, this episode will save you time, energy, and confusion. Shara coaches Luxe student Carly Rose through a real-life decision many beauty pros face: how to evolve your brand without starting from scratch. In this minisode, you’ll learn: Why managing multiple IG pages can stall your growth How to choose a brand name that allows for expansion The power of staying under one clear umbrella Tips to avoid rebranding regret down the line A smarter way to position your services and future-proof your business If you’re ready to grow without the overwhelm, this is your cue to simplify and scale. Want to go deeper?DM “success” to @luxebeautyandbodyco on Instagram to get your roadmap into the Scale to 6 Figures Academy. It’s time to turn listeners into implementers and grow your beauty business the real way.

In this Luxe minisode, Shara sits down with advertising expert Robert Brill, founder of Brill Media, to demystify the world of paid ads. If you’ve ever felt lost in the world of Facebook, Meta, or Google ads — or unsure if they even work — this episode breaks it all down with clarity and strategy. You’ll learn: What “media buying” really is (and why most beauty pros skip it) Why clicks and likes don’t pay the bills — conversions do How small beauty businesses can compete with big brands using smart targeting The power of SOPs and hiring to scale sustainably Why the right ad partner is key to hitting your next income milestone Whether you're just getting started with ads or ready to scale with strategy, this episode gives you the foundational tools — and mindset — to run profitable campaigns. 💡 Want to go deeper? DM “success” to @luxebeautyandbodyco on Instagram to get your roadmap into the Scale to 6 Figures Academy. It’s time to turn listeners into implementers and grow your beauty business the real way.

In this Beauty Business Breakthroughs minisode, you’re getting an inside look at a powerful coaching moment inside the Scale to Six Figures Academy. Shara coaches a seasoned massage therapist who's ready to expand into body sculpting—but feeling overwhelmed trying to balance business, certifications, and mom life. If you’ve ever felt stuck between your big goals and your real-life responsibilities, this episode is your permission slip to simplify and keep moving forward. Shara breaks down: Why doing “all the things” can stall your progress How to break certifications into manageable, achievable steps The smart order to learn body sculpting techniques How to make progress even with limited time Why adding services slowly still leads to big growth This minisode is a reminder that success doesn't require burnout—it requires strategy, structure, and consistency. Whether you're in the middle of a pivot or just starting to scale, this episode will give you the clarity and momentum to keep going. Want to go deeper?DM “success” to @luxebeautyandbodyco on Instagram to get your roadmap into the Scale to 6 Figures Academy. It’s time to turn listeners into implementers and grow your beauty business the real way.

In this episode of Beauty Business Breakthroughs, We unlock the secrets of what it takes to leave a secure corporate job and leap into the world of entrepreneurship. Our guest Jojo Streubing, recounts her incredible journey from a high-flying career in tech sales to launching a successful wellness business. Unfulfilled by the corporate grind, Jojo's passion for wellness led her to start a CBD franchise, which quickly grew into Altered States Wellness, a thriving wellness center. Her story is a testament to the transformative power of following your true passions and offers valuable insights for anyone considering a career change. Rebranding a business is no small feat. Jojo and Shara discuss the multifaceted process of rebranding, sharing both the challenges and the triumphs encountered along the way. Inspired by Donald Miller's story brand approach, they dive into the importance of storytelling in branding and how simplifying your message can deepen consumer engagement. They also touch on the critical role of building personal connections and relationships in establishing a successful brand, especially in service-oriented industries. This segment is packed with practical advice for anyone looking to evolve their brand identity. And if you have ever wondered what it takes to move from being a franchisee to a franchisor? Then join in and listen as Jojo offers an inside look at the financial and operational aspects of running Float Therapy Studios. They explore the upfront costs and the comprehensive support systems available, including online training, on-site visits, and marketing guidance. Jojo also shares her experiences in creating standard operating procedures and leveraging AI tools to improve communication and operational efficiency. If you're considering franchising as a business model, this episode is a must-listen, filled with actionable insights and inspiring stories. Episode Quotes: "Leaving a secure corporate job was one of the toughest decisions I've made, but my passion for wellness was calling me." - JoJo Streubing "I felt unfulfilled by the corporate grind, and starting a CBD franchise was the first step towards creating Altered States Wellness." - JoJo Streubing "Rebranding a business is no small feat. It’s a multifaceted process that involves both challenges and triumphs." - JoJo Streubing "Inspired by Donald Miller's story brand approach, we found that simplifying our message can significantly deepen consumer engagement." - JoJo Streubing "Building personal connections and relationships is critical in establishing a successful brand, especially in service-oriented industries." - JoJo Streubing "Moving from being a franchisee to a franchisor was a significant shift, and it required a deep understanding of both financial and operational aspects." - JoJo Streubing "There are substantial upfront costs, but the comprehensive support systems, including online training and on-site visits, make it manageable." - JoJo Streubing "Creating standard operating procedures and leveraging AI tools have been crucial in improving communication and operational efficiency." - JoJo Streubing Key Topics: Jojo's journey from a tech sales career to starting a wellness business. Motivation and challenges in leaving a corporate job for entrepreneurship. Founding Altered States Wellness and the growth of her CBD franchise. Challenges and successes in rebranding a business. Inspired by Donald Miller's StoryBrand approach. Importance of storytelling and message simplification in branding. Building personal connections and relationships for brand success. Transition from being a franchisee to a franchisor. Financial and operational aspects of running Float Therapy Studios. Upfront costs and support systems (online training, on-site visits, marketing guidance). Creating standard operating procedures and using AI tools for communication and efficiency. Resources: Visit https://luxebeautyandbodyco.com/products/scale-to

In this episode of Beauty Business Breakthroughs, We unlock the secrets to boosting your beauty business's online presence with our guest Brandon Leibowitz, a SEO expert. Brandon joins Shara and takes us through his journey from juggling a full-time job to becoming a digital marketing powerhouse. Brandon shares invaluable insights on the evolution of digital marketing, diving into the essentials of social media, email marketing, and SEO. Brandon's story is not just about his professional growth but also a testament to the power of persistence and the entrepreneurial spirit. If you have ever wondered how to make SEO work then this episode is what you need. Our chat with Brandon is what you need as we get into the nitty-gritty of setting realistic SEO expectations and strategies that work, especially in competitive markets. Discover why achieving high organic rankings could take six months to a year and learn the practical steps needed to enhance your SEO game. From content optimization and link-building to mastering Google My Business, Brandon shares tips that can help establish your authority and trust with Google. Tune in for an episode packed with actionable advice like using descriptive keywords in image file names and leveraging free SEO resources, to give your beauty business the edge it needs. Don't miss this episode packed with strategies to transform your online visibility! Episode Quotes: "I started out juggling a full-time job while diving into digital marketing, but persistence and passion for the field led me to become a digital marketing powerhouse." - Brandon Leibowitz "The evolution of digital marketing has been fascinating, and it's essential to keep up with social media, email marketing, and SEO trends." - Brandon Leibowitz "Achieving high organic rankings often takes six months to a year, especially in competitive markets." - Brandon Leibowitz "It's crucial to set realistic expectations and understand that SEO is a long-term strategy." - Brandon Leibowitz "Content optimization and link-building are fundamental to enhancing your SEO game." - Brandon Leibowitz "Mastering Google My Business is key to establishing your authority and trust with Google." - Brandon Leibowitz "Use descriptive keywords in image file names to improve your visibility." - Brandon Leibowitz "My story is a testament to the power of persistence and the entrepreneurial spirit in achieving success." - Brandon Leibowitz Key Topics: Transition from juggling a full-time job to becoming a digital marketing expert; Insights into his professional growth and the evolution of digital marketing. The importance and impact of social media and effective email marketing strategies. Key SEO principles and practices. Realistic timelines for achieving high organic rankings. Content optimization techniques and strategies that work in competitive markets. Effective link-building practices and mastering Google My Business for better online authority and trust. Power of using descriptive keywords in image file names and leveraging free SEO resources to enhance online visibility. The importance of persistence in achieving success. Encouragement for entrepreneurial efforts in digital marketing. Resources: Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program. Brandon Leibowitz Website: https://seooptimizers.com/ for all your SEO tips and help. Social Media Handles: Brandon Instagram: https://www.instagram.com/leibowitzbrandon/ Brandon Facebook: https://www.facebook.com/BrandonLeibs/ Brandon Youtube: https://www.youtube.com/c/BrandonLeibowitz Shara Instagram - https://www.instagram.com/luxebeautyandbodyco/ Shara Facebook - https://www.facebook.com/LuxeBeautyNBodyCo Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and

In this episode of Beauty Business Breakthroughs, We unlock the secrets of transitions from corporate America to a flourishing entrepreneurial career with our guest, Kelly Leardon. Kelly joins Shara to share her compelling journey, shedding light on her early days with Mary Kay Cosmetics and the hurdles she faced in network marketing before social media was a thing. We discover how her frequent moves, courtesy of her husband's career, became stepping stones that built her expertise in working with small businesses. Kelly's venture into the coaching realm began with her Instagram page, Walk Like Warriors, which unexpectedly opened doors she never anticipated. By January 2024, she embraced her role as a coach for solopreneurs, using her rich experience as a Director of Operations to guide others. Balancing work and personal life is a challenge many face, and in our chat with Kelly, she reflects on a pivotal moment when an urgent work call tried to overshadow her daughter’s wedding preparations. We discussed how this crucial experience led her to prioritize family, ultimately driving her to self-employment during the COVID-19 pandemic. Today, Kelly’s life is enriched with moments of freedom, like impromptu coffee house visits with her daughter. We underscore the importance of setting boundaries and making healthier lifestyle choices to achieve a balanced and fulfilling life. Tune in for an episode that touches on the significance of establishing boundaries and the rejuvenating power of self-care practices like the Sabbath. We also discuss how dedicating a day to rest can dramatically reduce stress and boost creativity. Aswell as how personalized Morning routines also play a crucial role in enhancing overall well-being and productivity. Kelly shares inspiring insights and actionable strategies tailored for beauty professionals, emphasizing that success in the beauty industry is within reach. Episode Quotes: "Transitioning from corporate America to entrepreneurship wasn't easy, but it was the best decision I ever made." - Kelly Leardon "My early days with Mary Kay taught me resilience and the importance of building genuine relationships." - Kelly Leardon "Moving frequently due to my husband's career was challenging, but it also gave me invaluable experience working with diverse small businesses." - Kelly Leardon "Starting my Instagram page, Walk Like Warriors, was a game-changer—it opened doors I never anticipated." - Kelly Leardon "Balancing work and personal life is crucial. A pivotal moment for me was when an urgent work call threatened to overshadow my daughter's wedding preparations." - Kelly Leardon "Prioritizing family led me to self-employment during the COVID-19 pandemic, and it was the best decision for my well-being." - Kelly Leardon "Setting boundaries and making healthier lifestyle choices are essential for achieving a balanced and fulfilling life." - Kelly Leardon "Dedicating a day to rest, like the Sabbath, can dramatically reduce stress and boost creativity." - Kelly Leardon "Personalized morning routines are key to enhancing overall well-being and productivity." - Kelly Leardon "Success in the beauty industry is within reach with the right strategies and dedication." - Kelly Leardon Key Topics: Transitioning from corporate America to entrepreneurship. Early days and challenges with Mary Kay Cosmetics. Insights into Kelly’s beginnings in network marketing and the challenges she faced before the rise of social media. Building expertise with small businesses through frequent relocations and how relocating frequently due to her husband's career helped her gain diverse experience in working with small businesses. Launching the Instagram page Walk Like Warriors and its impact. Becoming a coach for solopreneurs by January 2024. Balancing work and personal life and the importance of setting boundaries and healthier lifestyle choices. Rejuvenating power of self-care practices like the Sabbath and the ro