Beauty Business Matters

Ever felt like the beauty industry treats multicultural skin and textured hair as an "afterthought"? Lola Maja is on a mission to change that narrative through Tones of Beauty. In this vibrant chat, Lola shares her journey from being a 14-year-old beauty enthusiast to becoming a world-renowned MUA and educator. We explore the massive expansion of the Tones of Beauty Expo at London ExCeL—a groundbreaking event that combines a high-level B2B trade show with CPD-certified education. From niche fragrances to "the ones to watch" in homegrown UK brands, Lola explains how this show provides a long-overdue platform for inclusivity. Whether you’re a salon owner, a buyer, or a brand looking to go global, this conversation is a masterclass in why specialized knowledge shouldn’t be a side-hustle—it should be the standard. 5 Key Takeaways Inclusivity is Not an Add-on: Treating multicultural skin or textured hair as a separate "specialism" is outdated; it should be integrated into foundational beauty education. Lifelong Learning: A successful career in beauty requires constant evolution; staying engaged means always being open to new courses and specialisms. The Global Beauty Bridge: Events like Tones of Beauty create a vital "back and forth" channel for international brands to enter the UK market and vice versa. B2B Networking is Key: Relationships between distributors, buyers, and brand owners are the real currency of trade shows, often leading to immediate retail placements. CPD Certification Matters: Professional development shouldn't just be about products; participating in certified panel talks allows beauty professionals to meet their annual learning requirements. 5 Power Quotes "Every decade, I found a new passion within the same industry... you just kind of changed your specialism." "Education is so helpful... I’m kind of always doing one course or another." "We want to create an environment that nobody feels embarrassed, shy or feels like they can’t ask a question." "If you build it, they will come. If you learn it, you can charge for it." "Why limit yourself, really? You can specialize in something, but why limit your earning potential and your growth potential?"] Key Timestamps & Chapters 00:08 – Meet Lola Maja: 30 Years of Beauty Expertise 02:48 – From High Street Sales to Global Brand Launch 04:22 – Special Effects, Film Sets, and Prosthetics 08:35 – Changing Paths: Life After the Make-up Brush 10:48 – What is Tones of Beauty? UK's First Inclusive Trade Show 14:05 – The Education Stages: Insights, Innovations, and Experience 17:22 – Ones to Watch: Supporting Next-Gen Homegrown Brands 22:31 – Combating the "Afterthought" Mentality in Skin and Hair 26:18 – The Big Picture: London ExCeL and Beyond SOCIALS & IMPORTANT LINKS ⁠https://susanroutledge.com⁠ ⁠https://www.instagram.com/susan_routledge/⁠ ⁠https://www.tiktok.com/@beautybusinessmatters⁠ ⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠ TONES OF BEAUTY EXPO 2026! Find out more below!: https://www.tonesofbeautyexpo.com/ SPONSORSHIP ⁠https://www.phorest.com/⁠ ⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠ This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠ HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.

Walking into a clinic and seeing a wall full of certificates used to be enough to feel safe, but the reality behind those frames is becoming a bit of a minefield. With the aesthetics industry still finding its feet in terms of regulation, it’s easier than ever for practitioners to get caught out by "fast-track" courses that aren't worth the paper they're printed on. Magda Jizerska joined me to talk about why she’s obsessed with closing the gap between having a certificate and actually being verifiable. We dive into the recruitment headaches that led to the birth of Verifrr and why international qualifications need a much closer look. It’s not about being the "beauty police"—it's about protecting the practitioners who have put in the hard graft and ensuring the public gets the safety they deserve. If you care about the reputation of your clinic, this one is a non-negotiable. 5 Key Takeaways The rise of unregulated "fast-track" and online-only courses is creating a massive liability for clinic owners and insurers. Insurance companies often don't check the fine print of a qualification until a claim is made, leaving many practitioners dangerously exposed. Verification isn't just a directory; it's a diagnostic tool to track the traceability and authenticity of a provider's training history. Recruiting in the aesthetics sector is increasingly difficult because CVs often don't align with the actual validity of the certificates provided. International standards vary wildly, and having a central database helps translate those skills into a UK-recognised equivalent. 5 Direct Quotes "Insurance in 90% don't even check your documents... and that can massively backfire when you come to needing an insurance claim." "Verifrr is not another directory. We are purely focused on documentation, on qualifications, certificates, just to bring everything into one place." "The trainings are given by people that shouldn't even train... then there is a big shock why I'm having the documents that are not worth the piece of paper they are on." "I was recruiting to my clinic and I was severely surprised that I couldn't match documents with CVs. I was feeling that I’m wasting my time." "There is no place for cutting corners anymore... the more right people are getting together to raise the standards, the better." SOCIALS & IMPORTANT LINKS ⁠https://susanroutledge.com⁠ ⁠https://www.instagram.com/susan_routledge/⁠ ⁠https://www.tiktok.com/@beautybusinessmatters⁠ ⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠ SPONSORSHIP ⁠https://www.phorest.com/⁠ ⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠ This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠ HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.

Ever wondered why that viral skincare product left your skin irritated or patchy? It’s because for decades, the industry simply wasn't formulated with melanin in mind. Today’s guest is changing that narrative from the lab up. Dr. Vanita Rattan, a medical doctor and master cosmetic formulator, joins us to share her incredible journey from treating 40,000 hyperpigmentation cases in her London clinics to building a global brand that truly sees skin of colour. We dive deep into the unique physiology of darker skin—from why our melanocytes are easier to trigger to why common ingredients like glycolic acid might be doing more harm than good. Dr. V explains her "science-first" approach to formulation, her refusal to take outside investment to maintain total authenticity, and how she successfully pivoted her entire career during the pandemic. Whether you're a skincare obsessive or a beauty entrepreneur, this conversation is a masterclass in purpose-led innovation. Melanocyte Sensitivity: Skin of colour has larger, more reactive pigment-producing cells that are easily triggered by heat, friction, or harsh chemicals. The Ceramide Gap: Melanin-rich skin naturally loses more ceramides over time, making a strong, hydrated skin barrier essential to prevent irritation and subsequent darkening. Avoid Common Irritants: For those with higher melanin levels, it is best to avoid denatured alcohols, heavy fragrances, and essential oils that can lead to contact dermatitis and PIH. Smart Ingredient Choices: Swap potentially irritating actives like glycolic acid for gentler alternatives like lactic acid or mandelic acid to achieve results without the risk of burning. Education Over Marketing: Dr. V emphasizes the need for realistic expectations, noting that true skin transformation requires consistency and formulations backed by clinical data specifically for your skin type. "I realized all of the treatments had been made for Caucasian skin and could lead to PIH—post-inflammatory hyperpigmentation." "I use the best actives and the best ingredients... because I'm passionate about what I'm creating and who I'm creating it for." "Education is everything, especially in an industry full of quick fixes and misinformation." "I’ve never taken outside investment... so everything I share is based on genuine research, testing, and care." "Skin of colour is easier to irritate and hyper-pigment... it requires more hydrating, less irritating, anti-inflammatory ingredients." [00:00] Meet the Doctor Behind the Revolution [04:20] Growing up in a Science-First Family [08:15] The Melasma Discovery: Why the Industry Failed Me [15:40] From 40,000 Clinic Cases to 40 Signature Products [22:30] The Anatomy of Skin of Colour: Pigment, Pores, and Protection [31:10] Creating a Viral Sensation: The Lip Pigmentation Kit [45:50] Looking Ahead: SPF Innovations and Empowering the Next Generation SOCIALS & IMPORTANT LINKS ⁠https://susanroutledge.com⁠ ⁠https://www.instagram.com/susan_routledge/⁠ ⁠https://www.tiktok.com/@beautybusinessmatters⁠ ⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠ SPONSORSHIP ⁠https://www.phorest.com/⁠ ⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠ This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠ HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.

Are you accidentally running your business like a charity? In part two of this deep dive, top business coach Shari Teigman joins Susan Routledge to expose the common pitfalls that trap service-based entrepreneurs. From the "friends and family" pricing trap to the burnout that comes from having 50 different "bosses" (aka your clients), Shari reveals why most business problems are actually leadership problems in disguise. We explore the "Year of the Maverick" and why the post-COVID landscape has made human connection—and expert boundaries—the most valuable currency in the beauty industry. If you've ever felt guilty for not working on a Friday or found yourself hiding behind your technical skills to avoid the "business" side of your business, this conversation will give you the permission you’ve been waiting for to step into your worth and lead with intention. SOCIALS & IMPORTANT LINKS ⁠https://susanroutledge.com⁠ ⁠https://www.instagram.com/susan_routledge/⁠ ⁠https://www.tiktok.com/@beautybusinessmatters⁠ ⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠ SPONSORSHIP ⁠https://www.phorest.com/⁠ ⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠ This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠ HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.

If you feel like you’re doing everything “right” in your business but still feel completely disconnected from your results, you aren’t failing—you’re likely just wearing a mask that’s suffocating your success. In this high-energy debut episode of Beauty Business Matters, host Susan Routledge sits down with the inimitable Shari Teigman, an international performance coach and creative strategist who splits her time between New York and the UK. Shari reveals the raw story behind the "Maverick" brand, moving from a high-stakes divorce and a "Stepford Wife" business model to becoming a powerhouse coach for elite entrepreneurs. This episode explores why authenticity is the ultimate competitive advantage and how to stop let the fear of success hold your business back. SOCIALS & IMPORTANT LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters https://marketing.susanroutledge.com/beauty-and-the-best-chapters SPONSORSHIP https://www.phorest.com/ https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/ HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.

At just 23 years old, armed with a marketing degree and personal experience of sun damage, Tracey made a bold decision: bring a little-known South African brand called Environ to the UK. What started as a spark of belief in Vitamin A, and products made in a plastic surgeon’s kitchen, became a global, science-led movement in skin health. In this episode, Tracey shares: How Environ was born from a mission to prevent skin cancer The early days of fax machines, Yellow Pages cold calls, and trade show hustle Why science must always trump hype The real danger of discount culture and fake products Why AI will never replace the skin professional The power of protecting therapists and elevating the industry This conversation is packed with wisdom for salon owners, therapists, brand founders, and anyone building a business rooted in purpose. KEY TAKEAWAYS Science Over Hype — Always Tracey’s golden rule: don’t chase trends — chase evidence. Vitamin A wasn’t a fad. It was built on research dating back to the early 1900s. “Always look at the science. Don’t look at the hype. Dig deeper. Ask the right questions.” Start Before You’re Ready No logistics knowledge. No exporting experience. No roadmap. Just belief. “You can do that when you’re young. At 57, I don’t think I’d make that same decision!” Sometimes naivety is your greatest asset. Protect Your Core Community When discounting threatened salon partners, Tracy made a principled (and costly) stand. “We have a responsibility to support them. They can’t compete with big businesses discounting their brands.” Business is about money — but it must go beyond money. BEST MOMENTS “I drove from London to Devon to see one person… and drove back again.” - Tracey “He was the pioneer. The first Vitamin A skin care brand. The first antioxidant sunscreen.” - Tracey “We wanted to protect the therapists. That was our mission from day one.” - Tracey “We cry, we laugh, we’re amazed. The results therapists achieve are overwhelming.” - Tracey HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Susan welcomes Lara Waldman, the renowned wealth activator and author, to discuss her transformative journey from struggling actress to successful healer and wealth coach. Lara shares her personal experiences of overcoming depression, trauma, and financial challenges, emphasising the importance of listening to one's body and intuition. The conversation delves into the concept of manifestation mastery, exploring how to identify and clear blocks to wealth and abundance. Listeners will gain insights into the significance of feeling safe in their healing journey and the interconnectedness of various aspects of wealth, including financial, emotional, and spiritual well-being. KEY TAKEAWAYS Spiritual Awakening and Healing Journey: The journey into wealth creation began with a spiritual awakening at a young age, leading to a deep understanding of healing and energy work. This experience highlighted the importance of addressing emotional and mental health issues as foundational to creating wealth. Visibility and Value Blocks: Many individuals, including those in the healing profession, struggle with visibility and undervaluing their services. Overcoming these blocks is crucial for personal and professional growth, as it allows individuals to confidently share their gifts and charge appropriately for their work. Pain as a Pathway to Prosperity: Challenges and pain can serve as catalysts for growth. By navigating through difficulties, individuals can uncover deeper insights about themselves and their desires, ultimately leading to greater clarity and success in manifesting their goals. Holistic Definition of Wealth: Wealth encompasses more than just financial abundance; it includes spiritual, emotional, and relational aspects. A balanced approach to wealth involves nurturing all areas of life, ensuring that financial success is accompanied by fulfillment and connection. BEST MOMENTS "I had a spiritual awakening when I was 18... I was really depressed... my body started shutting down and in that I started seeking." - Lara "What I started to see and develop the skill of understanding how to transform any pain, problem, challenge or obstacle guided by your higher self." - Lara "We can create very fast results... but I'm in the game of like long-term foundational wealth." - Lara "If you're waiting for someone to apologize to you or someone to acknowledge what happened, it can leave you really stuck and devastated." - Susan HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters https://marketing.susanroutledge.com/beauty-and-the-best-chapters This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Susan welcomes back entrepreneur Lara Morgan for a deep dive into the intersection of wellness, mental health, and entrepreneurship. Lara shares her journey from founding Pacific Direct to her current venture, Scented, which focuses on using fragrance to enhance well-being. The conversation explores the importance of mindfulness, the power of scent, and the role of personal experiences in shaping business ideas. Lara emphasises the significance of creating products that not only serve a purpose but also foster emotional connections, drawing on her own life lessons and the influence of her family. With insights on entrepreneurship, self-care, and the value of community, this episode is a rich resource for anyone looking to blend business with a meaningful mission. KEY TAKEAWAYS Wellness and Mental Health Focus: The discussion emphasises the importance of wellness and mental health, highlighting how products like scented balms can positively influence mindset and emotional well-being. Serendipity in Business: The creation of the brand Centred was a result of serendipitous encounters and ideas, illustrating how unexpected opportunities can lead to meaningful business ventures. Value of Experience Over Materialism: The conversation reflects a shift towards valuing experiences and personal connections over material possessions, advocating for a simpler, more meaningful lifestyle. Empowerment and Confidence: There is a strong message about the importance of self-belief and empowerment, particularly for women in business, encouraging them to prioritise their needs and assert themselves in professional settings. BEST MOMENTS "I think maybe we've come too far in some cases where sometimes actually we do have to suck up that not every day is a happy day, not every day is a perfect day in life." - Lara "The point is, is I want, in the end, a child to have, in their pencil case, an I-can-balm, an I-will-balm, not I-shant-balm." - Lara "I think it's getting the concept over to someone and demonstrating, but also I think... it's the association with something like gummies gone, whereas with something like this, it associates you back to when you bought it." - Susan "I want to do something that's affordable, accessible wellness to everybody so that somebody who needs a touch of kindness can afford it." - Lara HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters https://marketing.susanroutledge.com/beauty-and-the-best-chapters This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Susan engages in an inspiring conversation with entrepreneur Lara Morgan, who shares her remarkable journey from founding Pacific Direct, a company that grew to a £20 million global enterprise, to her current role as an investor in various brands. Lara reflects on her unique upbringing, the influence of her entrepreneurial parents, and the lessons learned from her early experiences in business. She discusses the importance of resilience, personal connections in sales, and the value of having a focused business strategy. The episode also touches on Lara's commitment to making a positive impact in the world through her investments, particularly in wellness and mental health initiatives, showcasing her passion for innovation and community engagement. KEY TAKEAWAYS Resilience and Persistence: Building a business requires determination and the willingness to face rejection. The journey involves making numerous outreach attempts, with the understanding that success often comes after many failures. Importance of Personal Connection: Engaging with customers through personal interactions is crucial. Relying solely on digital communication can hinder relationship-building and customer loyalty. Focus on Niche and Expertise: Specialising in a specific area and becoming an expert can lead to greater success. Trying to cater to everyone can dilute a brand's identity and effectiveness. Value of Team and Trust: A strong, trustworthy team is essential for business growth. Empowering employees and fostering a culture of collaboration can lead to better outcomes and loyalty. BEST MOMENTS "I started my own company when I was 23 because needs must. It was a 1991 recession, and I didn't even know what that was." - Lara "You can't build a business without speaking to people, and you were always learning on the way." - Lara "People hide behind emails and social media, but it's still not the same as speaking to someone and physically having a conversation." - Susan "If you deliver on your promise and you're still willing to get your hands dirty, others will follow." - Lara HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her Advanced Skincare clinic of 35 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS ⁠https://susanroutledge.com⁠ ⁠https://www.instagram.com/susan_routledge/⁠ ⁠https://www.tiktok.com/@beautybusinessmatters⁠ ⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠ This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠

https://hairandbeautycharity.org/ Susan is joined by Sarah Hashim and Natalie Merola from the Hair and Beauty Charity. They discuss the vital work the charity does to support individuals in the hair and beauty industry who are facing financial crises due to circumstances such as illness, domestic abuse, or homelessness. The conversation highlights the charity's commitment to not only assist the affected individuals but also to provide support for their children, ensuring they have a sense of normalcy during tough times. Sarah and Natalie share insights into the application process for assistance, the various fundraising efforts, and the importance of community support. With nearly 190 years of history, the charity continues to adapt and thrive, making a significant impact on the lives of those in need within the industry. KEY TAKEAWAYS Purpose of the Charity: The Hair and Beauty Charity provides financial assistance and support to individuals in the hair and beauty industry who are facing personal hardships, such as domestic abuse, illness, or homelessness. Support for Families: In addition to helping individuals, the charity also supports their children by providing pocket money, school holiday costs, and gifts for birthdays and Christmas, ensuring that children feel as normal as possible during difficult times. Funding Sources: The charity relies on corporate sponsorships, donations of surplus stock from industry partners, and fundraising events, such as raffles and exhibitions, to generate the funds necessary to support its beneficiaries. Application Process: Individuals can apply for assistance through a detailed application process, which is reviewed confidentially. Help can often be provided quickly, sometimes as soon as the next day after a case is presented. BEST MOMENTS "We help professionally trained industry people... when they come to us in financial crisis." - Natalie "It's really when someone has been in our industry and then for no fault of their own can't work for them." - Sarah "We provide supermarket vouchers... to take that stress off families." - Natalie "I think we're the best kept industry secret... we need to reach beauticians in salons, in towns, in, you know, everywhere throughout the UK." - Sarah HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters https://marketing.susanroutledge.com/beauty-and-the-best-chapters This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Susan Routledge welcomes Helen Portman Brooks, known as the Beauty Brand Connector. Helen shares her unique journey from beauty therapist to freelance business development manager and trainer, highlighting her passion for connecting smaller brands with industry professionals who need their products. The conversation delves into Helen's early career, her transition into sales, and the importance of community and collaboration within the beauty industry. She emphasises the significance of trusting one's instincts and the value of surrounding oneself with supportive peers. Listeners will gain insights into the evolving landscape of beauty entrepreneurship and the importance of personalised approaches in business development. KEY TAKEAWAYS Trust Your Instincts: It's important to listen to your gut feelings when making career decisions. Following your instincts can lead to unexpected and fulfilling paths. Embrace Community: Surrounding yourself with a supportive network is crucial. Collaboration and connection with others in the industry can provide valuable insights and encouragement. Flexibility in Business: The ability to adapt and be flexible in your work schedule allows for a better work-life balance. It's essential to prioritise personal time while managing business responsibilities. Tailored Business Solutions: Each salon or beauty business is unique, and it's vital to customise solutions based on their specific needs rather than adhering to a one-size-fits-all approach. BEST MOMENTS "I think trusting your gut instinct is a big one... It's all just been, you know, I've turned left instead of turning right. You know, I should have been turning right every time and I've gone left for some reason and it's worked." - Helen "I always like to say, you know, there's enough work for everyone. You can help everyone... It's just, and, you know, you can help everyone." - Susan "I think there's more of a pull back to being connected with people than ever before. And people are really needing it more, more so than ever." - Helen "I want it to be a success for the brand, for the business and for my own brand as well. So it's really important that we get it right." - Helen HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters https://marketing.susanroutledge.com/beauty-and-the-best-chapters This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Susan welcomes Vicky Hendry, the chair of the British Institute and Association of Electrolysis (BIAE) and owner of the clinic Face Up. They delve into Vicki's extensive career in the beauty industry, exploring her journey from her early days in beauty therapy to her current role in promoting electrolysis, a treatment that has been around for 150 years. Vicki shares her insights on the importance of continuous professional development, the challenges faced during the COVID-19 pandemic, and the rewarding nature of electrolysis in transforming clients' lives. The conversation highlights the significance of professional bodies in maintaining high standards within the industry and offers valuable advice for practitioners, emphasising the need to trust one's instincts, continually review business practices, and value one's expertise. KEY TAKEAWAYS Electrolysis as a Lifelong Career: Electrolysis has been a significant part of the beauty industry for 150 years, yet it is not included in standard beauty therapy curricula. This highlights the need for ongoing education and specialisation in this field. Personal Journey and Adaptability: The journey into the beauty industry can be non-linear, with many professionals, like Vicky, transitioning through various roles before finding their niche. This adaptability is a unique aspect of the beauty industry, allowing individuals to explore different paths. Importance of Professional Development: Continuous professional development (CPD) is crucial for practitioners. Membership in professional bodies, such as the BIAE, provides access to resources, training, and a supportive community, which can enhance skills and knowledge. Client-Centered Approach: Electrolysis can significantly impact clients' lives, especially those dealing with unwanted hair. Practitioners should focus on building a partnership with clients, understanding their needs, and providing tailored advice to improve treatment outcomes. BEST MOMENTS "I think it's the sort of industry that very often people stumble into or discover." - Vicky "Electrolysis is something that is life-changing to a client, patient and also for a practitioner is something that is so worthwhile and satisfying to do." - Susan "Always pay attention to your gut. It really isn't wrong." - Vicky "I decided to move premises, which was a horrendous experience... but it was a case of, oh my God, what next?" - Vicky HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters https://marketing.susanroutledge.com/beauty-and-the-best-chapters This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Susan brings together insightful clips from various guests, highlighting their unique journeys and experiences in the beauty industry. The episode features David Alpert from IIAA, who shares the inspiring story of how he and Tracy built their skincare brand, Environ, from humble beginnings in South Africa to becoming a significant player in the UK market. Vicky Ross discusses the importance of mindset and the impact of stress on our lives, while Jaxon Feeley offers a powerful perspective on navigating transitions and vulnerability, particularly in challenging environments. Nergish Wadia Austin emphasises the significance of high standards in the beauty industry, drawing from her extensive experience at Harrods. Finally, Samuel and Samantha Sweet from Sweet Squared share their journey of building a successful business rooted in customer care and community. KEY TAKEAWAYS Journey of Entrepreneurship: David Alpert shares the story of how he and Tracy started their business in the UK with very little money and no connections, emphasising the importance of determination and resilience in building a successful company from humble beginnings. Mindset and Stress Management: Vicky Ross discusses the difference between eustress (positive stress) and distress (negative stress), highlighting the importance of focusing on solutions rather than worrying about problems. She emphasises that stress is often a future-oriented emotion and encourages listeners to be present and proactive. Vulnerability and Connection: Jaxon Feeley reflects on his experience transitioning in a male-dominated prison environment, stressing the significance of having difficult conversations and being open about vulnerabilities. He believes that sharing personal struggles can foster understanding and connection among individuals facing their own challenges. BEST MOMENTS "We like to think of the people that work there as part of the family and the people that we work with externally as part of our community." - David "Stress is an emotion of the future. If you could spatially place it, why do you not pay attention to it in this moment?" - Vicky "Whenever you go through a transition in life, it doesn’t just affect you; it affects everyone around you." - Jaxon "Education in the industry is critical. It’s ongoing education that sets the standards." - Nergish "I wanted people to call and feel like they were getting a bit of love and respect." Samuel HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters https://marketing.susanroutledge.com/beauty-and-the-best-chapters This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/