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Audience Interest
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Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Est. Listeners
Based on iTunes & Spotify (publisher stats).
- Per-Episode Audience
Est. listeners per new episode within ~30 days
10,001 - 25,000 - Monthly Reach
Unique listeners across all episodes (30 days)
25,001 - 75,000 - Active Followers
Loyal subscribers who consistently listen
5,001 - 15,000
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
I Got Approached by One of the Biggest Brands in the World — and Turned It Down
May 3, 2026
27m 03s
He's Raised $60 Million and Says Most Beauty Businesses Are Marketing Wrong — Here's Why
Apr 26, 2026
1h 23m 40s
A $50K Loan, a Surprise Pregnancy & the Fitout From Hell — How Isla Grace Built Her Empire Anyway
Apr 19, 2026
1h 46m 41s
The Story I Tried to Hide Built the Life I Have Today
Apr 12, 2026
36m 06s
No Room for Failure: Maria Enna-Cocciolone’s Rise to Building 3x Multi-Million Dollar Brands
Apr 5, 2026
1h 34m 22s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/3/26 |  I Got Approached by One of the Biggest Brands in the World — and Turned It Down | Send us Fan Mail A big brand offered me $985 a month to promote their products. Free samples. Commission. Cash incentives. 👉 I said no. And in this episode, I explain exactly why. I've invested over $80,000 into this podcast and $30,000 into the studio. So when one email from one of the biggest brands in the world landed in my inbox, it nearly tested everything I'd built. Not because the offer was bad, but because saying yes would have undone years of brand trust in a single Instagra... | 27m 03s | ||||||
| 4/26/26 |  He's Raised $60 Million and Says Most Beauty Businesses Are Marketing Wrong — Here's Why | Send us Fan Mail He's raised over $60 million in capital, built an agency from scratch over 20 years, and his brand strategy breakdowns have been seen by hundreds of thousands of people online. But when Sammy asked Es Chandra what advice he'd give his younger self, his answer wasn't about funnels or ad spend. 👉 It was, "Just chill the fuck out." In this episode, Sammy sits down with Es Chandra, founder of Glide Agency and one of Perth's most respected marketing strategists, for a conversation... | 1h 23m 40s | ||||||
| 4/19/26 |  A $50K Loan, a Surprise Pregnancy & the Fitout From Hell — How Isla Grace Built Her Empire Anyway | Send us Fan Mail Her first employee was ready to leave the day after she went on maternity leave. She was 38 weeks pregnant. The stress was so severe her doctor induced her early. And that was just the beginning. In this episode, Sammy sits down with Isla Grace MacPherson — beauty salon owner, mum of two, and the woman behind one of Perth's fastest-growing brow and lash studios. But this isn't a story of overnight success. Isla started in her childhood bedroom with a dining chair pulled f... | 1h 46m 41s | ||||||
| 4/12/26 | The Story I Tried to Hide Built the Life I Have Today | Send us Fan Mail I don't talk about this much. And honestly, I'm embarrassed by most of it. But when I was interviewed for a book about my family, I was asked about my high school years — and I realized just how much I've been avoiding. The rebellion. The self-destruction. The complete breakdown of my relationship with my parents. The shame I carried when I moved from Albany to Perth, trying to rebuild my life from scratch. For years, I thought if I just didn't talk about it, I could leave it... | 36m 06s | ||||||
| 4/5/26 |  No Room for Failure: Maria Enna-Cocciolone’s Rise to Building 3x Multi-Million Dollar Brands | Send us Fan Mail She put $600,000 of her family's savings into a skincare brand at 42 years old. Her husband said the budget wouldn't stretch to 13 products. Her response? "Then the budget is wrong. Fix it." Three weeks after winning the ABIA Hall of Fame — the highest honour in the Australian beauty industry — Maria Enna-Cocciolone lost her mum. She still hasn't celebrated that win. This is one of the most raw, unfiltered conversations we've ever had on this podcast. Maria is the founder ... | 1h 34m 22s | ||||||
| 3/29/26 | How To Develop An Offer That People Will Buy | Send us Fan Mail Most beauty professionals don’t have an offer problem… they have a clarity problem. In this episode, I’m breaking down one of the biggest mistakes I see when service providers step into education, coaching, or courses, trying to teach everything instead of selling a clear, specific result. If your offer feels hard to explain, difficult to sell, or overwhelming to deliver, this will likely show you why. I introduce my CLEAR Offer Framework, a simple but structured way to build... | 25m 37s | ||||||
| 3/22/26 | The Craziest 72 Hours of My Life (And the Business Lessons I Took From It) | Send us Fan Mail The past 72 hours were some of the craziest I’ve had in both life and business. What started with speaking on an International Women’s Day panel in Perth quickly turned into a last-minute trip to Sydney for BitchCon… all sparked by a coaching call, a very specific “green frog” sign, and a decision to just back myself. From there, it was chaos, losing my house keys, calling a locksmith, then finding out they’d been handed in at Crown valet, all before rushing to make my flight... | 57m 17s | ||||||
| 3/15/26 |  The Power of Personal Brand with Brooke Vulinovich | Send us Fan Mail Brooke Vulinovich joined me back in the Beauty Industry Leaders Podcast studio and this conversation felt extra special. Brooke has been a mentor and supporter through some of the most challenging seasons in my business, including a time when I was navigating near-bankruptcy, so it was incredible to sit down and reflect on how far things have come. We kicked things off with a rapid-fire Q&A where Brooke shared some personal insights, from her favourite travel destinations... | 1h 59m 11s | ||||||
| 3/8/26 | The Hidden Tax of Self-Doubt in Business | Send us Fan Mail After returning from our Beauty Industry Leaders retreat in Vietnam, I found myself reflecting on something I know so many women in business quietly carry: self-doubt. Even after receiving incredible feedback and seeing the impact the retreat had, I caught myself questioning whether I deserved to be in the room. That experience reminded me that imposter syndrome doesn’t disappear as you grow, in many cases, it actually gets louder the higher you level up. In this episode, I u... | 26m 41s | ||||||
| 3/1/26 |  Grief, Grit and Growing a Global Brand with AMPERNA® | Send us Fan Mail I’m recording the very first episode inside our new Beauty Industry Leaders Podcast studio, and I’m joined by husband-and-wife founders Kiri and Wesley of AMPERNA® - the topical postbiotic, microbiome-friendly skincare brand created for sensitive and reactive skin. Kiri shares the deeply personal journey that led to building the brand, from pustular acne and rosacea to topical steroid withdrawal and the grief of losing her father. Wesley explains how his background in operati... | 1h 49m 36s | ||||||
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| 2/22/26 | The Three Traits Every Sustainable Business Has | Send us Fan Mail I’m breaking down what actually makes a business sustainable long term and why popularity or fast growth isn’t enough. Drawing from my experience across multiple family ventures, from bowling alleys and arcades to festivals and Wild West Bowling - alongside my own journey in the beauty industry, I share the three important traits I believe every sustainable business must have. In this episode: ✨ Why repeat customers matter more than reach ✨ The difference between revenue and ... | 18m 30s | ||||||
| 2/15/26 | The Rooms You Sit In Shape the Life You Build | Send us Fan Mail In today’s episode, I’m sharing a personal reflection on how the rooms you sit in shape the life and business you build. At 19, during Miss Universe, I was navigating a cancelled university degree, a scoliosis diagnosis, and the physical strain of running a lash business that was hurting my body. Through a pageant sponsor, I stepped into a contractor role applying protective film to luxury watches, which allowed me to earn more, work fewer hours, and ultimately get into rooms... | 25m 03s | ||||||
| 2/8/26 | The One Mistake Most Business Owners Make When They Want to Scale | Send us Fan Mail In today’s episode, I’m sharing a behind-the-scenes look at a hectic week while preparing for our upcoming Beauty Industry Leaders retreat, and using it to highlight the biggest mistake most business owners make when they want to scale. I talk through everything from last-minute travel prep and investing in new videography equipment, to onboarding calls, creative marketing inspired by Love Island, and designing a seamless attendee experience. I also open up about an unexpecte... | 24m 01s | ||||||
| 2/1/26 | Things I’d Tell You If We Were Having This Conversation Over Coffee | Send us Fan Mail Today I’m sharing some honest reflections - the kind of things I’d tell you if we were sitting down together over a coffee. I start with a personal update on what’s been happening behind the scenes lately, from juggling projects and staying consistent with updates, to the progress of building out a new podcast studio. I also share where things are at with preparations for the upcoming Beauty Industry Leaders retreat in Vietnam and what’s been going into making that experience... | 42m 54s | ||||||
| 1/25/26 | How to Start Investing Without Having Lots of Money | Send us Fan Mail Today I’m talking about how to start investing, even if you don’t have lots of money. I’m sharing a few reflections from my stay at the 1 Hotel in Melbourne, and what stood out to me about their customer experience and sustainable approach. I also give you an update on the Beauty Industry Leaders Business Retreat in Vietnam, including some of the incredible attendees and guest speakers who’ll be joining us. Then I take you through my own investment journey and what I’ve learn... | 1h 14m 52s | ||||||
| 1/18/26 | Marketing Series Part 6: How to Structure Any Piece of Content for Impact and Conversion | Send us Fan Mail Today we’re wrapping up the Marketing Series with Part 6 - and this episode brings everything together. I’m breaking down how to structure any piece of content so it not only lands with your audience, but actually drives action and conversion. I also reflect on the lingering challenges coming out of 2025, the delayed setup of my podcast studio, and the wider sense of uncertainty I’ve been hearing in conversations across the beauty industry. Using the transition from the Year ... | 20m 57s | ||||||
| 1/11/26 | Marketing Series Part 5: Why One Post Will Never Convert (And How to Use Content Formats That Do) | Send us Fan Mail Today we dive into Part 5 of the Marketing Series - and this is an important one. I’m breaking down why relying on a single post will never convert your audience, no matter how good it is, and how using multiple content formats strategically is what actually drives results. Different formats exist for different reasons, and understanding how they work together is key to moving your audience from awareness to action. In this episode, I’m covering: ✨ Why having a dedicated stud... | 31m 25s | ||||||
| 1/4/26 | How to Review 2025 Year So You Actually Change In 2026 | Send us Fan Mail In the first episode of 2026, I’m breaking down how to review the past year in a way that actually creates momentum for the next one. This isn’t about rewriting goals or setting unrealistic expectations - it’s about understanding what worked, what didn’t, and how to design a year that supports both your business and your life. In this episode, I’m covering: ✨ Why most annual reviews fail — and how to review your year so it leads to real change ✨ How to properly do... | 57m 29s | ||||||
| 12/28/25 | Marketing Series Part 4: How to Build a Content Campaign That Converts Cold Followers Into Bookings | Send us Fan Mail If you’re posting consistently but still not seeing bookings, the issue usually isn’t your effort, it’s the lack of a structured campaign. In Part 4 of our Marketing Series, Elli and I move beyond revenue targets and into execution. This episode breaks down how to build an intentional content campaign that warms cold followers, builds trust, and guides the right people toward booking - without relying on constant posting or short-term tactics. Rather than chasing visibility, ... | 1h 04m 01s | ||||||
| 12/21/25 | Marketing Series Part 3: The Marketing Math You MUST DO Before Creating Any Campaign | Send us Fan Mail If you’re creating marketing campaigns based on hope, intuition, or “what feels right” - you’re likely skipping the most important step: the math. In Part 3 of the Marketing Series, we shift from messaging and audience clarity into the numbers that actually make marketing work. Because before you design a campaign, choose a platform, or write a single piece of content, you need to know exactly what your marketing is required to produce. In this episode, we cover: ✨ A personal... | 32m 46s | ||||||
| 12/14/25 | Marketing Series Pt 2: What Your Clients Actually Want vs What You Think They Want | Send us Fan Mail If you’ve ever wondered why your marketing sounds good on paper but isn’t converting - there’s a strong chance you’re marketing to who you think your clients are, not who they actually are. In Part 2 of the Marketing Series, we move beyond surface-level assumptions and into the real drivers behind buying decisions. Because effective marketing isn’t about guessing, trends, or copying what’s working for someone else - it’s about precision, clarity, and deep audience understandi... | 30m 54s | ||||||
| 12/7/25 | Marketing Series Part 1: The Foundation Every Successful Brand Starts With | Send us Fan Mail If you’ve ever felt like your marketing just isn’t landing - or you’re making decisions based on gut feelings rather than real data - this episode is going to completely reshape the way you approach your brand strategy. Today, I’m kicking off a brand-new Marketing Series by breaking down the foundation every successful beauty brand starts with: market research. This is the step most entrepreneurs skip… and the reason so many marketing plans fall flat. In this episode, I’m div... | 44m 03s | ||||||
| 11/30/25 | The Psychology Behind Brand Imagery and Who You Attract | Send us Fan Mail If you’ve ever wondered why some brands effortlessly attract high-quality clients — while others struggle to stand out - this episode is going to shift the way you think about visuals forever. Today, I’m diving into the psychology behind brand imagery: why it matters, what it says about you, and how the smallest visual choices can completely transform who you attract. I’m sharing: ✨ The wild growth of this podcast - over 16,000 downloads in 814 cities - and why consistency is... | 1h 35m 05s | ||||||
| 11/23/25 | Don’t Get Left Behind: The Real AI Tools Beauty Business Owners Need to Know About featuring AI Expert Em Gee | Send us Fan Mail If AI still feels overwhelming, confusing, or “not for you,” this episode is going to completely shift the way you think about technology, creativity, and the future of your beauty business. Today, I’m sitting down with the brilliant Em Gee - a former teacher turned tech-savvy marketing mentor who has built six businesses in seven years, mentored over a thousand women, and written two best-selling books. Em is known for her no-fluff education style, bold strategy, and her uni... | 2h 05m 41s | ||||||
| 11/16/25 | Why ‘Slow Season’ Is A Myth - And How To Avoid The Jan/Feb Booking Crash featuring Bec Barwick | Send us Fan Mail If you’ve ever braced yourself for the dreaded “slow season” in Jan/Feb, this episode is going to completely shift the way you think about bookings, client behaviour, and your business strategy. Today, I’m sitting down with the incredible Bec Barwick - a true veteran of the beauty industry with over 30 years of hands-on experience. Bec has done it all: skin therapist, multi-salon owner, leader of high-performing teams, and now a key educator and industry expert at ZO Skin Hea... | 1h 32m 05s | ||||||
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